Ellen Gunning's Books

Public Relations

A Practical Approach

By: Ellen Gunning

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Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the 21st century. Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on public relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory public relations modules at universities. New to this Edition: - A more international perspective, illustrated by up-to-date examples and case studies covering companies such as Pepsi, Samsung, Shell and United Airlines, and countries including Germany, the UK, the USA, Australia, China, India, Nigeria, Greece and Ireland - A new and enhanced pedagogical framework, offering chapter introductions, practical case studies and 'What You've Learned' sections at the end of each chapter - Extensively updated from the second edition to include increased coverage of social media and the latest PR practices

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Page Count

281

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350304751

ISBN 13

9781350304758

Empire's Children

Child Emigration, Welfare, and the Decline of the British World, 1869–1967

By: Ellen Boucher

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Empire's Children

Child Emigration, Welfare, and the Decline of the British World, 1869–1967

By: Ellen Boucher

Between 1869 and 1967, government-funded British charities sent nearly 100,000 British children to start new lives in the settler empire. This pioneering study tells the story of the rise and fall of child emigration to Canada, Australia, New Zealand, and Southern Rhodesia. In the mid-Victorian period, the book reveals, the concept of a global British race had a profound impact on the practice of charity work, the evolution of child welfare, and the experiences of poor children. During the twentieth century, however, rising nationalism in the dominions, alongside the emergence of new, psychological theories of child welfare, eroded faith in the 'British world' and brought child emigration into question. Combining archival sources with original oral histories, Empire's Children not only explores the powerful influence of empire on child-centered social policy, it also uncovers how the lives of ordinary children and families were forever transformed by imperial forces and settler nationalism.

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Page Count

305

Publisher

Cambridge University Press

Published Date

ISBN 10

1107783062

ISBN 13

9781107783065

The Fright

Vol. 2

By: Ellen Pickering

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The Fright

Vol. 2

By: Ellen Pickering

Reprint of the original, first published in 1839.

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Page Count

338

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3368751638

ISBN 13

9783368751630

Mediation Ethics

Cases and Commentaries

By: Ellen Waldman

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Mediation Ethics

Cases and Commentaries

By: Ellen Waldman

Mediation Ethics is a groundbreaking text that offers conflict resolution professionals a much-needed resource for traversing the often disorienting landscape of ethical decision making. Edited by mediation expert Ellen Waldman, the book is filled with illustrative case studies and authoritative commentaries by mediation specialists that offer insight for handling ethical challenges with clarity and deliberateness. Waldman begins with an introductory discussion on mediation's underlying values, its regulatory codes, and emerging models of practice. Subsequent chapters treat ethical dilemmas known to vex even the most experienced practitioner: power imbalance, conflicts of interest, confidentiality, attorney misconduct, cross-cultural conflict, and more. In each chapter, Waldman analyzes the competing values at stake and introduces a challenging case, which is followed by commentaries by leading mediation scholars who discuss how they would handle the case and why. Waldman concludes each chapter with a synthesis that interprets the commentators' points of agreement and explains how different operating premises lead to different visions of what an ethical mediator should do in a given case setting. Evaluative, facilitative, narrative, and transformative mediators are all represented. Together, the commentaries showcase the vast diversity that characterizes the field today and reveal the link between mediator philosophy, method, and process of ethical deliberation. Commentaries by Harold Abramson Phyllis Bernard John Bickerman Melissa Brodrick Dorothy J. Della Noce Dan Dozier Bill Eddy Susan Nauss Exon Gregory Firestone Dwight Golann Art Hinshaw Jeremy Lack Carol B. Liebman Lela P. Love Julie Macfarlane Carrie Menkel-Meadow Bruce E. Meyerson Michael Moffitt Forrest S. Mosten Jacqueline Nolan-Haley Bruce Pardy Charles Pou Mary Radford R. Wayne Thorpe John Winslade Roger Wolf Susan M. Yates

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Page Count

470

Publisher

John Wiley & Sons

Published Date

ISBN 10

0787995886

ISBN 13

9780787995881

I Was There

A Century of Alumni Stories about the University of Alberta, 1906–2006

By: Ellen Schoeck

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I Was There

A Century of Alumni Stories about the University of Alberta, 1906–2006

By: Ellen Schoeck

I Was There shares the insights and experiences of the generations of students, professors, and staff who lived and worked at the U of A for the past 100 years. First-person stories and period photographs present a unique insight into university lore from the vantage point of those who were most intimately involved in making the university what it is today: the students and alumni.

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Page Count

777

Publisher

University of Alberta

Published Date

ISBN 10

0888648553

ISBN 13

9780888648556

Baptized in PCBs

Race, Pollution, and Justice in an All-American Town

By: Ellen Griffith Spears

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Baptized in PCBs

Race, Pollution, and Justice in an All-American Town

By: Ellen Griffith Spears

Baptized in PCBs: Race, Pollution, and Justice in an All-American Town

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Page Count

466

Publisher

UNC Press Books

Published Date

ISBN 10

1469611716

ISBN 13

9781469611716

Willard and Spackman's Occupational Therapy

By: Barbara A. Schell,Glen Gillen,Marjorie Scaffa,Ellen S. Cohn

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Willard and Spackman's Occupational Therapy

By: Barbara A. Schell,Glen Gillen,Marjorie Scaffa,Ellen S. Cohn

Willard and Spackman’s Occupational Therapy, Twelfth Edition, continues in the tradition of excellent coverage of critical concepts and practices that have long made this text the leading resource for Occupational Therapy students. Students using this text will learn how to apply client-centered, occupational, evidence based approach across the full spectrum of practice settings. Peppered with first-person narratives, which offer a unique perspective on the lives of those living with disease, this new edition has been fully updated with a visually enticing full color design, and even more photos and illustrations. Vital pedagogical features, including case studies, Practice Dilemmas, and Provocative questions, help position students in the real-world of occupational therapy practice to help prepare them to react appropriately.

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Page Count

1298

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1451110804

ISBN 13

9781451110807

Ten Red-Hot Tips to Promote your Business

By: Ellen Gunning

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Ten Red-Hot Tips to Promote your Business

By: Ellen Gunning

If I was down to my last dollar, I'd spend it on public relations.' – Bill Gates PR techniques can be used by businesses of all sizes. In Ten Red-Hot Tips well-known PR guru Ellen Gunning reveals the top ten most important types of PR for small to medium-sized businesses. Ellen cuts through the jargon to provide the reader with techniques to create the 'angles' that will interest the media. Ten Red-Hot Tips, outlines the importance of creative thinking, persistence and knowledge of the market you are operating in (including the media and web markets) and devoting time to learning and applying the techniques. You won't apply all of the techniques – they won't all be relevant to your business – but the techniques you decide to use will enhance your presence in the market and generate talk about you, your business and your products.

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Page Count

195

Publisher

Mercier Press Ltd

Published Date

ISBN 10

1781174113

ISBN 13

9781781174111

Too Many Secrets

By: Ellen Gray Massey

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Too Many Secrets

By: Ellen Gray Massey

Veterinarian Darcie Willis stumbles onto a fifteen-year-old mystery when she falls into a sinkhole on Everett Duncan's farm - a mystery no one in town seems to want solved.

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Page Count

198

Publisher

Thomas Bouregy

Published Date

ISBN 10

0803489102

ISBN 13

9780803489103

Book's by Ellen Gunning

Public Relations

Public Relations

Empire's Children

Empire's Children

The Fright

The Fright

Mediation Ethics

Mediation Ethics

I Was There

I Was There

Baptized in PCBs

Baptized in PCBs

Willard and Spackman's Occupational Therapy

Willard and Spackman's Occupational Therapy

Ten Red-Hot Tips to Promote your Business

Ten Red-Hot Tips to Promote your Business

Too Many Secrets

Too Many Secrets

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