Ellen Gruber Garvey's Books

Writing with Scissors

American Scrapbooks from the Civil War to the Harlem Renaissance

By: Ellen Gruber Garvey

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Writing with Scissors

American Scrapbooks from the Civil War to the Harlem Renaissance

By: Ellen Gruber Garvey

Men and women 150 years ago grappled with information overload by making scrapbooks-the ancestors of Google and blogging. From Abraham Lincoln to Susan B. Anthony, African American janitors to farmwomen, abolitionists to Confederates, people cut out and pasted down their reading. Writing with Scissors opens a new window into the feelings and thoughts of ordinary and extraordinary Americans. Like us, nineteenth-century readers spoke back to the media, and treasured what mattered to them. In this groundbreaking book, Ellen Gruber Garvey reveals a previously unexplored layer of American popular culture, where the proliferating cheap press touched the lives of activists and mourning parents, and all who yearned for a place in history. Scrapbook makers documented their feelings about momentous public events such as living through the Civil War, mediated through the newspapers. African Americans and women's rights activists collected, concentrated, and critiqued accounts from a press that they did not control to create "unwritten histories" in books they wrote with scissors. Whether scrapbook makers pasted their clippings into blank books, sermon collections, or the pre-gummed scrapbook that Mark Twain invented, they claimed ownership of their reading. They created their own democratic archives. Writing with Scissors argues that people have long had a strong personal relationship to media. Like newspaper editors who enthusiastically "scissorized" and reprinted attractive items from other newspapers, scrapbook makers passed their reading along to family and community. This book explains how their scrapbooks underlie our present-day ways of thinking about information, news, and what we do with it.

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Page Count

315

Publisher

Oxford University Press

Published Date

ISBN 10

0199987025

ISBN 13

9780199987023

The Adman in the Parlor

Magazines and the Gendering of Consumer Culture, 1880s to 1910s

By: Ellen Gruber Garvey

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The Adman in the Parlor

Magazines and the Gendering of Consumer Culture, 1880s to 1910s

By: Ellen Gruber Garvey

Reading the turn-of-the-century magazine, this book resituates the writing of Chopin, Cather, Howells, and numerous unknown writers in relation to commercial as well as literary culture. It investigates readers' responses to the magazines and the reading practices that develop around them.

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Page Count

241

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0195108221

ISBN 13

9780195108224

The Adman in the Parlor

Magazines and the Gendering of Consumer Culture, 1880s to 1910s

By: Ellen Gruber Garvey

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The Adman in the Parlor

Magazines and the Gendering of Consumer Culture, 1880s to 1910s

By: Ellen Gruber Garvey

How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey argues that readers' participation in advertising, rather than top-down dictation by advertisers, made advertizing a central part of American culture. Garvey's analysis interweaves such texts and artifacts as advertising trade journals, magazines addressed to elite, middle class, and poorer readerships, scrapbooks, medical articles, paper dolls, chromolithographed trade cards, and contest rules. She tracks new forms of fictional realism that contained brand name references, courtship stories, and other fictional forms. As magazines became dependant on advertising rather than sales for their revenues, women's magazines led the way in making consumers of readers through the interplay of fiction, editorials, and advertising. General magazines, too, saw little conflict between these different interests. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine stories illustrated the multiple desires and social meanings embodied in the purchase of a product. Garvey takes the bicycle as a case study, and tracks how magazines mediated among competing medical, commercial, and feminist discourses to produce an alluring and unthreatening model of women bicycling in their stories. Advertising formed the national vocabulary. At once invisible, familiar, and intrusive, advertising both shaped fiction of the period and was shaped by it. The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products.

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Page Count

241

Publisher

Oxford University Press

Published Date

ISBN 10

0195355318

ISBN 13

9780195355314

Writing with Scissors

American Scrapbooks from the Civil War to the Harlem Renaissance

By: Ellen Gruber Garvey

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Writing with Scissors

American Scrapbooks from the Civil War to the Harlem Renaissance

By: Ellen Gruber Garvey

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Page Count

315

Publisher

Oxford University Press

Published Date

ISBN 10

0199987025

ISBN 13

9780199987023

The Angel in the Marketplace

Adwoman Jean Wade Rindlaub and the Selling of America

By: Ellen Wayland-Smith

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The Angel in the Marketplace

Adwoman Jean Wade Rindlaub and the Selling of America

By: Ellen Wayland-Smith

The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other women—to stick to their kitchens. The Angel in the Marketplace is the story of one of America’s most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida silverware, Betty Crocker cake mix, Campbell’s soup, and Chiquita bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable. Rindlaub wasn’t just selling silverware and cakes; she was selling the virtues of free enterprise. By following the arc of Rindlaub’s career from the 1920s through the 1960s, we witness how a range of cultural narratives—advertising chief among them—worked powerfully to shape women’s emotional and economic behavior in support of the free market system. Alongside Rindlaub’s story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century. The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising’s most fervent believers is a tale of a Mad Woman we haven’t been told.

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Page Count

280

Publisher

University of Chicago Press

Published Date

ISBN 10

022648646X

ISBN 13

9780226486468

America Under the Hammer

Auctions and the Emergence of Market Values

By: Ellen Hartigan-O'Connor

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America Under the Hammer

Auctions and the Emergence of Market Values

By: Ellen Hartigan-O'Connor

Reveals how, through auctions, early Americans learned capitalism As the first book-length study of auctions in early America, America Under the Hammer follows this ubiquitous but largely overlooked institution to reveal how, across the eighteenth and early nineteenth centuries, price became an accepted expression of value. From the earliest days of colonial conquest, auctions put Native land and human beings up for bidding alongside material goods, normalizing new economic practices that turned social relations into economic calculations and eventually became recognizable as nineteenth-century American capitalism. Starting in the eighteenth century, neighbors collectively turned speculative value into economic “facts” in the form of concrete prices for specific items, thereby establishing ideas about fair exchange in their communities. This consensus soon fractured: during the Revolutionary War, state governments auctioned loyalist property, weaponizing local group participation in pricing and distribution to punish political enemies. By the early nineteenth century, suspicion that auction outcomes were determined by manipulative auctioneers prompted politicians and satirists to police the boundaries of what counted as economic exchange and for whose benefit the economy operated. Women at auctions—as commodities, bidders, or beneficiaries—became a focal point for gendering economic value itself. By the 1830s, as abolitionists attacked the public sale of enslaved men, women, and children, auctions had enshrined a set of economic ideas—that any entity could be coded as property and priced through competition—that have become commonsense understandings all too seldom challenged. In contrast to histories focused on banks, currencies, or plantations, America Under the Hammer highlights an institution that integrated market, community, and household in ways that put gender, race, and social bonds at the center of ideas about economic worth. Women and men, enslaved and free, are active participants in this story rather than bystanders, and their labor, judgments, and bodies define the resulting contours of the American economy.

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Page Count

254

Publisher

University of Pennsylvania Press

Published Date

ISBN 10

1512826529

ISBN 13

9781512826524

Book's by Ellen Gruber Garvey

Writing with Scissors

Writing with Scissors

The Adman in the Parlor

The Adman in the Parlor

The Adman in the Parlor

The Adman in the Parlor

Writing with Scissors

Writing with Scissors

The Angel in the Marketplace

The Angel in the Marketplace

America Under the Hammer

America Under the Hammer

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