Elizabeth Rush Kruger's Books

Marketing Plan Templates for Enhancing Profits

By: Elizabeth Rush Kruger

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Marketing Plan Templates for Enhancing Profits

By: Elizabeth Rush Kruger

This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic decisions in the marketing plan for a business. The first part uses the SWOT Analysis to assess its strengths and weaknesses and identify possible opportunities and threats. The SWOT Analysis clarifies the mission, target market, specialty, and suppliers of the business. The questions at the end of these four chapters guide business leaders to focus on quality, describe key customers, compete on strength, and delegate weaknesses. The next part positions the business relative to its competitors with marketing mix decisions. Business leaders specify its products and services, and how to distribute, promote, and price them. These four chapters close with questions that lead the business to offer treasures, deliver delight, trumpet empathy, and price as valued. The final part motivates them to implement their decisions. The closÂing questions motivate business leaders to target key prospects, reward the best, concentrate resources, and jump into action. These twelve decisions transform a marketing plan and build the business. Her unique scientific system coaches business leaders to use the 80/20 rule to magnify their profits.

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Page Count

156

Publisher

Business Expert Press

Published Date

ISBN 10

163157275X

ISBN 13

9781631572753

Top Market Strategy

Applying the 80/20 Rule

By: Elizabeth Rush Kruger

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Top Market Strategy

Applying the 80/20 Rule

By: Elizabeth Rush Kruger

Virtually every business seeks to increase its profit from customers, but few business executives realize that a universal principle governs their customer profitability. They may be applying the 80/20 rule to sales, quality control, investing, production, or other business functions without realizing that the 80:20 ratio actually summarizes the Pareto distribution of inputs to outputs. According to his equilibrium theory of relationships, stability is reached when inputs in the top 20% generate 80% of the outputs while inputs in the bottom 80% generate 20% of the outputs. Recently mathematicians confirmed that the Pareto distribution is as universal as the normal "bell-shaped" distribution, but is log linear and predicts results, rather than probabilities. Applying this universal principle to customer profitability, a typical business can predict that customers in the top 20% generate 80% of customer profitability (four times more profit than expected), whereas customers in the bottom 80% generate only 20% (one-fourth as much as expected). This means the 20% most profitable customers tend to be 16 times more profitable than the 80% least profitable customers. In order to capitalize on the Pareto principle, a business should 1. segment its customers by their profitability, 2. distinguish the top 20% of its customers in top market segment from the bottom 80% of the customers in the bottom market segment, and 3. target the top market segment with its marketing strategies. The purpose of this book is to show business students and executives how to implement this process and thereby achieve the predicted results.

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Page Count

134

Publisher

Business Expert Press

Published Date

ISBN 10

1606493116

ISBN 13

9781606493113

Captain America: The First Avenger Junior Novel

By: Elizabeth Rudnick

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Captain America: The First Avenger Junior Novel

By: Elizabeth Rudnick

All Steve Rogers ever wanted to do was join the U.S. Army and fight for his country. But he was too sick and frail to pass the required physical. His patriotic dreams were shattered...until a secret branch of the military offered him a once-in-a-lifetime opportunity: Steve would be the test subject in an experiment that would transform him from a weak, unhealthy civilian into a mighty Super-Soldier!

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Page Count

107

Publisher

Disney Electronic Content

Published Date

ISBN 10

1423162773

ISBN 13

9781423162773

Peach

A Novel

By: Elizabeth Adler

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Peach

A Novel

By: Elizabeth Adler

Beautiful, brilliant, independent, she had it all—until she met the one man who couldn’t play by her rules Peach de Courmont—Wild child, teenage temptress, exquisite woman. The adored granddaughter of Leonie and heiress to the de Courmont dynasty, she grew up in luxury, used to having life—and love—on her own terms. Noel Maddox—Raised in an Iowa orphanage, used to the mean streets of Detroit, he fought his way from the assembly line the pinnacle of power. Peach —and the automobile empire she commanded—were part of the dream he meant to have . . . at any price. From wartime Paris to the dazzling Cote d’Azue . . . from the frenetic boardrooms of Detroit and the palatial homes of Grosse Pointe to the stately English countryside, their indomitable wills collide in a saga of consuming passion and raw power played out against the backdrop of a rich and reckless world.

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Page Count

579

Publisher

Dell

Published Date

ISBN 10

0307574997

ISBN 13

9780307574992

Passport to Paris

By: Wendy Wax,Craig Shapiro,Elizabeth Kruger

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Passport to Paris

By: Wendy Wax,Craig Shapiro,Elizabeth Kruger

Spring Break in Pairs! Ally and Melanie Porter should be thrilled. They would be, if they weren't staying in a stuffy old house with their grandfather. Ally and Melanie sneak out on their own and the fun begins.

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Page Count

100

Published Date

ISBN 10

1573510084

ISBN 13

9781573510080

Frommer's Ireland 2000

With the Best of the Cities and the Countryside

By: Robert Emmet Meagher,Mark Meagher,Elizabeth Neave

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Frommer's Ireland 2000

With the Best of the Cities and the Countryside

By: Robert Emmet Meagher,Mark Meagher,Elizabeth Neave

Life is short. Vacations are shorter. Relax! Trust your trip to Frommer's. Choose the Only Guide That Gives You: Exact prices, so you can plan the perfect trip no matter what your budget. The latest, most reliable information—completely updated every year! Dozens of easy-to-read color maps. The widest and best selection of hotels and restaurants in every price range, with candid, in-depth reviews. All the practical details you need to make the most of your time and money. One-of-a-kind experiences and undiscovered gems, plus a new take on all the top attractions. Outspoken opinions on what's worth your time and what's not. A fresh, personal approach that puts the fun and excitement back into travel! It's a Whole New World with Frommer's. Find us online at www.frommers.com

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Page Count

606

Publisher

*Frommers

Published Date

ISBN 10

0028632761

ISBN 13

9780028632766

Canadian Who's Who 2007

By: Elizabeth Lumley

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Canadian Who's Who 2007

By: Elizabeth Lumley

Now in its ninety-seventh year of publication, this standard Canadian reference source contains the most comprehensive and authoritative biographical information on notable living Canadians. Those listed are carefully selected because of the positions they hold in Canadian society; or because of the contribution they have made to life in Canada. The volume is updated annually to ensure accuracy, and 600 new entries are added each year to keep current with developing trends and issues in Canadian society. Included are outstanding Canadians from all walks of life: politics, media, academia, business, sports, and the arts, from every area of human activity. Each entry details birth date and place, education, family, career history, memberships, creative works, honours and awards, and full addresses. Indispensable to researchers, students, media, business, government, and schools, Canadian Who's Who is an invaluable source of general knowledge.

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Page Count

1450

Published Date

ISBN 10

0802040616

ISBN 13

9780802040619

Ireland

By: Robert Emmet Meagher,Mark Meagher,Elizabeth Neave

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Ireland

By: Robert Emmet Meagher,Mark Meagher,Elizabeth Neave

The most authoritative, easy-to-use guide a traveller can buy.

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Page Count

596

Publisher

MacMillan Publishing Company

Published Date

ISBN 10

0028623266

ISBN 13

9780028623269

Book's by Elizabeth Rush Kruger

Marketing Plan Templates for Enhancing Profits

Marketing Plan Templates for Enhancing Profits

Top Market Strategy

Top Market Strategy

Captain America: The First Avenger Junior Novel

Captain America: The First Avenger Junior Novel

Peach

Peach

Passport to Paris

Passport to Paris

Frommer's Ireland 2000

Frommer's Ireland 2000

Canadian Who's Who 2007

Canadian Who's Who 2007

Ireland

Ireland

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