An astonishing, vital book about Antarctica, climate change, and motherhood from the author of Rising, finalist for the Pulitzer Prize in General Nonfiction. In 2019, fifty-seven scientists and crew set out onboard the Nathaniel B. Palmer. Their destination: Thwaites Glacier. Their goal: to learn as much as possible about this mysterious place, never before visited by humans, and believed to be both rapidly deteriorating and capable of making a catastrophic impact on global sea-level rise. In The Quickening, Elizabeth Rush documents their voyage, offering the sublime—seeing an iceberg for the first time; the staggering waves of the Drake Passage; the torqued, unfamiliar contours of Thwaites—alongside the workaday moments of this groundbreaking expedition. A ping-pong tournament at sea. Long hours in the lab. All the effort that goes into caring for and protecting human life in a place that is inhospitable to it. Along the way, she takes readers on a personal journey around a more intimate question: What does it mean to bring a child into the world at this time of radical change? What emerges is a new kind of Antarctica story, one preoccupied not with flag planting but with the collective and challenging work of imagining a better future. With understanding the language of a continent where humans have only been present for two centuries. With the contributions and concerns of women, who were largely excluded from voyages until the last few decades, and of crew members of color, whose labor has often gone unrecognized. The Quickening teems with their voices—with the colorful stories and personalities of Rush’s shipmates—in a thrilling chorus. Urgent and brave, absorbing and vulnerable, The Quickening is another essential book from Elizabeth Rush.
A Pulitzer Prize Finalist, this powerful elegy for our disappearing coast “captures nature with precise words that almost amount to poetry” (The New York Times). Hailed as “the book on climate change and sea levels that was missing” (Chicago Tribune), Rising is both a highly original work of lyric reportage and a haunting meditation on how to let go of the places we love. With every record-breaking hurricane, it grows clearer that climate change is neither imagined nor distant—and that rising seas are transforming the coastline of the United States in irrevocable ways. In Rising, Elizabeth Rush guides readers through these dramatic changes, from the Gulf Coast to Miami, and from New York City to the Bay Area. For many of the plants, animals, and humans in these places, the options are stark: retreat or perish. Rush sheds light on the unfolding crises through firsthand testimonials—a Staten Islander who lost her father during Sandy, the remaining holdouts of a Native American community on a drowning Isle de Jean Charles, a neighborhood in Pensacola settled by escaped slaves hundreds of years ago—woven together with profiles of wildlife biologists, activists, and other members of these vulnerable communities. A Guardian, Publishers Weekly, and Library Journal Best Book Of 2018 Winner of the National Outdoor Book Award A Chicago Tribune Top Ten Book of 2018
Virtually every business seeks to increase its profit from customers, but few business executives realize that a universal principle governs their customer profitability. They may be applying the 80/20 rule to sales, quality control, investing, production, or other business functions without realizing that the 80:20 ratio actually summarizes the Pareto distribution of inputs to outputs. According to his equilibrium theory of relationships, stability is reached when inputs in the top 20% generate 80% of the outputs while inputs in the bottom 80% generate 20% of the outputs. Recently mathematicians confirmed that the Pareto distribution is as universal as the normal "bell-shaped" distribution, but is log linear and predicts results, rather than probabilities. Applying this universal principle to customer profitability, a typical business can predict that customers in the top 20% generate 80% of customer profitability (four times more profit than expected), whereas customers in the bottom 80% generate only 20% (one-fourth as much as expected). This means the 20% most profitable customers tend to be 16 times more profitable than the 80% least profitable customers. In order to capitalize on the Pareto principle, a business should 1. segment its customers by their profitability, 2. distinguish the top 20% of its customers in top market segment from the bottom 80% of the customers in the bottom market segment, and 3. target the top market segment with its marketing strategies. The purpose of this book is to show business students and executives how to implement this process and thereby achieve the predicted results.
This engaging volume takes a close look at the legend of Joaquin Murrieta, the man who came to be known as the Robin Hood of Eldorado. Dynamic text tells the story of Murrieta, with plenty of exciting age-appropriate details, but also examines the complex relationship between fact and fiction in legends such as his. Interesting and informative historical background on the California Gold Rush and the role of Mexicans and Californios in the area at the time round out this fun and informative volume.
Aesop's Keys" shows business leaders how to delight their top customers with 12 new marketing strategies. Some keys to profitable marketing are to focus on quality, compete on strength, target key prospects, and reward the best. Each chapter updates a tale by Aesop, relates his wisdom to marketing, and shows how to apply each key to a business. A universal law of results, the 80/20 rule, predicts how much any business can magnify profits by focusing on its most profitable customers. Business leaders recommend this book. "Want to generate more profits? Dr. Kruger lays out easy-to-follow ways to increase your profits," testifies Ken Bernhardt, Taylor E. Little Regents Professor of Marketing Emeritus, Robinson College of Business, Georgia State University, Woodstock, Georgia. "Aesop's Keys is an intriguing fusion of Aesop's wisdom with scientific realism that can truly benefit business leaders," states Richard Koch, author of the million-copy best seller, "The 80/20 Principle: The Secret of Achieving More with Less," Gibraltar. "During my years of selling and servicing insurance, the results were exactly as predicted in her book," confirms Robert Iocco, CPA, CIC, CEO, Trustpoint Insurance, Bristol, Virginia. "Entrepreneurs seeking profitable results through new, applied directions will find that 'Aesop's Keys to Profitable Marketing' provides an easy formula of success for virtually any business endeavor," evaluates D. Donovan, Senior Reviewer, Midwest Book Review, Oregon, Wisconsin. Another published book by Dr. Kruger, "Top Market Strategy: Applying the 80/20 Rule," enriches graduate marketing courses. She has provided marketing research to various corporations, commercialized her software worldwide, and guided more than 2000 start-ups to succeed. Dr. Kruger owns Strategic Power, a marketing consultancy that is rated A+ by the Better Business Bureau and is certified as women-owned by WBE and WOSB. "Aesop's Keys to Profitable Marketing" coaches business leaders to spark their profits and ignite the engine of prosperity.
Water! When you're hat sweaty, water feels great. When you are thirsty, there's nothing better. You couldn't life without water for even a week. Yet our supply of clean water is under attack every day. Can you be part of the solution?."--Back cover.
Bitter Passage opens on a rainy day in New York City during the bleak winter of 1849. Newspapers and broadsides shout the news that gold has been discovered in California. Americans respond predictably. Among the mob heading off in that epic American drama - the Gold Rush - are Frida, Hermann, and their three children. Frida's life has been a series of sad leave-takings, beginning ten years earlier in Prussia. When Hermann announces that he will leave New York to go to the fabled diggings, she determines to hold the family together by going too, taking their two teen-age sons and toddler daughter. It is a hard-fought trip, made more so by Hermann's belligerence and incompetence. Frida is our guide, our tragic guide.
Follows Mr. Bear, Chester Dog, Bartholomew Kangaroo, and the other inhabitants of the House at the End of the Lane as they bake, work in the garden, write poetry, and celebrate Christmas.
It's 1849 and folks are flocking to California's Mother Lode - seeking their fortune in gold. Women are in short supply in the 49er town of Plymouth. The wealthy Oliver Keyes' daughter wants to marry, so he plans a shindig for her - and the fun begins. This is a Cinderfella spin on the classic Cinderella story to be read over and over again.
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