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Designing with Data

Improving the User Experience with A/B Testing

By: Rochelle King,Elizabeth F Churchill,Caitlin Tan

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Designing with Data

Improving the User Experience with A/B Testing

By: Rochelle King,Elizabeth F Churchill,Caitlin Tan

On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. Understand the relationship between data, business, and design Get a firm grounding in data, data types, and components of A/B testing Use an experimentation framework to define opportunities, formulate hypotheses, and test different options Create hypotheses that connect to key metrics and business goals Design proposed solutions for hypotheses that are most promising Interpret the results of an A/B test and determine your next move

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Page Count

369

Publisher

"O'Reilly Media, Inc."

Published Date

ISBN 10

1449334962

ISBN 13

9781449334963

Foundations for Designing User-Centered Systems

What System Designers Need to Know about People

By: Frank E. Ritter,Gordon D. Baxter,Elizabeth F. Churchill

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Foundations for Designing User-Centered Systems

What System Designers Need to Know about People

By: Frank E. Ritter,Gordon D. Baxter,Elizabeth F. Churchill

Foundations for Designing User-Centered Systems introduces the fundamental human capabilities and characteristics that influence how people use interactive technologies. Organized into four main areas—anthropometrics, behaviour, cognition and social factors—it covers basic research and considers the practical implications of that research on system design. Applying what you learn from this book will help you to design interactive systems that are more usable, more useful and more effective. The authors have deliberately developed Foundations for Designing User-Centered Systems to appeal to system designers and developers, as well as to students who are taking courses in system design and HCI. The book reflects the authors’ backgrounds in computer science, cognitive science, psychology and human factors. The material in the book is based on their collective experience which adds up to almost 90 years of working in academia and both with, and within, industry; covering domains that include aviation, consumer Internet, defense, eCommerce, enterprise system design, health care, and industrial process control.

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Page Count

460

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1447151348

ISBN 13

9781447151340