Title

Login

Join

Book's by Elizabeth A. Minton

Covers

List

Belief Systems, Religion, and Behavioral Economics

Marketing in Multicultural Environments

By: Elizabeth A. Minton,Lynn R. Kahle

Write a review Read reviews Take a Quiz Solve Book Puzzle

Belief Systems, Religion, and Behavioral Economics

Marketing in Multicultural Environments

By: Elizabeth A. Minton,Lynn R. Kahle

Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Many do not realize (or resist) the idea that religion is a key contributor to a consumer’s core values, which then contributes to consumption decisions, voting practices, reaction to pro social messages and public policy, as well as donating behavior. The field of behavioral economics discusses how various social and cognitive factors influence economic decisions, which encompass consumer decision making, but doesn’t incorporate religion as an influence on economic decision making. This book provides one of the first comprehensive investigations into the relationship between religion and behavioral economics. The basic premises of the major religious affiliations are reviewed, and the authors bring to life prior research on religion and behavioral economics with an emphasis on how this research can help practitioners to improve business practices.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

136

Publisher

Business Expert Press

Published Date

ISBN 10

1606497057

ISBN 13

9781606497050

Belief Systems, Religion, and Behavioral Economics

Marketing in Multicultural Environments

By: Elizabeth A. Minton,Lynn R. Kahle

Write a review Read reviews Take a Quiz Solve Book Puzzle

Belief Systems, Religion, and Behavioral Economics

Marketing in Multicultural Environments

By: Elizabeth A. Minton,Lynn R. Kahle

Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Many do not realize (or resist) the idea that religion is a key contributor to a consumer’s core values, which then contributes to consumption decisions, voting practices, reaction to pro social messages and public policy, as well as donating behavior. The field of behavioral economics discusses how various social and cognitive factors influence economic decisions, which encompass consumer decision making, but doesn’t incorporate religion as an influence on economic decision making. This book provides one of the first comprehensive investigations into the relationship between religion and behavioral economics. The basic premises of the major religious affiliations are reviewed, and the authors bring to life prior research on religion and behavioral economics with an emphasis on how this research can help practitioners to improve business practices.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

136

Publisher

Business Expert Press

Published Date

ISBN 10

1606497057

ISBN 13

9781606497050