Science as well. Finally, all those who were mesmerized by the Thomas/Hill hearings, the Gulf War coverage, and other recent media events will find it enlightening and instructive.
First published in 1955, Personal Influence reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberationsmore than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld. Elihu Katz teaches at the Annenberg School for Communication at the University of Pennsylvania, and is Emeritus Professor of Sociology and Communication at the Hebrew University of Jerusalem. He is the coauthor or coeditor of more than 20 books including Medical Innovation: A Diffusion Study. Paul F. Lazarsfeld (1901-1976), one of the major figures in twentieth-century sociology, was the founder of Columbia University's Bureau for Applied Social Research. He is the coauthor of Marienthal, available from Transaction. Elmo Roper (died 1971) founded the Roper Center for Public Opinion Research, located at the University of Connecticut, just after World War II.
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.
An in-depth examination of how Jerusalem is seen by both Palestinians and Israeli-Jews, this book is a landmark study of the potential for successfully negotiating the Jerusalem question. It sheds important light on the question "what is Jerusalem?" By showing that the current boundaries are not viewed by either side as sacrosanct, the authors prove that there is room for creative efforts to reach an agreement. Such room may help resolve what is undoubtedly the most difficult issue standing between Israelis and Palestinians.
Science as well. Finally, all those who were mesmerized by the Thomas/Hill hearings, the Gulf War coverage, and other recent media events will find it enlightening and instructive.
Hersch Lauterpacht, of whom this book is an intimate biography by his son, Elihu, was one of the most prolific and influential international lawyers of the first half of the twentieth century. Having come to England from Austria in the early 1920s, he first researched and taught at the London School of Economics before moving to Cambridge in 1937 to become Whewell Professor of International Law. He did valuable work to enhance relations with the United States during the Second World War and was active after the war in the prosecution of William Joyce and the major Nazi war criminals. For ten years he was also involved in various significant items of professional work and in 1955 he was elected a judge of the International Court of Justice. The book contains many extracts from his correspondence, the interest of which will extend to lawyers, historians of the period and beyond.
This I can say to you, Dear Reader, is a story of love and marriage beyond the wonders that make of life a grand and incomprehensible mystery. Explain if you can, how a young, innocent Catholic girl in Madrid would become the wife of a naive, Protestant American traveler stopping-over in Madrid en route to Tehran, Iran. Explain if you can, how the Bishop of Madrid would condescend to grant a special dispensation for the first mixed Protestant-Catholic wedding to be held in a Catholic Church in Francos Spain in 1960. These matters can only be attributed to fate, chance, or the intervention of the Divine Hand. Nevertheless, those days and that adventure were as pure and fresh and exciting as only a youthful romantic can imagine. Those days I would like to hold on to. Those days I would like to tuck away in this book so that I can say: Look at our days, Dear Reader, days so bright and beautiful that I have kept to show to you so that you can see that we too loved life and treasured the moments that made up our days.
Broadcasting has long been considered one of the keys to modernization in the developing world. Able to leap the triple barrier of distance, illiteracy, and apathy, it was seen as a crucial clement in the development of new nations. Recently, however, these expectations have been disappointed by broadcasting's failures to reach the rural masses and the urban unemployed. Broadcasting has also come under attack as serious questions have been raised about its uncritical importation of western culture. Now, in Broadcasting in the Third World, Elihu Katz and George Wedell offer the first complete coverage of the problems and promises of broadcasting in the third world. Their findings, often controversial and always illuminating, will be of considerable value to sociologists, political scientists, communications specialists, and students of development. Broadcasting in the Third World is based on field research in eleven developing countries (Algeria, Brazil, Cyprus, Indonesia, Iran, Nigeria, Peru, Senegal, Singapore, Tanzania, and Thailand) and secondary source material from a further eighty countries. In looking at the role of broadcasting in national development, the authors focus on three areas of promise: national integration, socio-economic development, and cultural continuity and change. They describe the ways in which the technology and content of broadcasting have been transferred from the developed west to the third world, and the go on to show that western broadcasting must be adapted to suit the specific political, economic and social structures of each developing country. The authors conclude with a series of recommendations which challenge most of the assumptions upon which the principles and practices of broadcasting are based. Well-researched, extensively documented, it will challenge policy-makers and provide important data for researchers.
Academic studies of elections are not in the business of predicting outcomes. They are in the business of explaining them. The best studies treat voting data as raw material with which to explore socio-psychological processes such as individual decision-making and such sources of influence as issues, personality, media, socio-economic background, and party loyalty. The ebb and flow of ideologies and the comparative workings of different political systems are core topics on which election studies shed light. Looking back on more than fifty years of voting research, some of its major practitioners and critics reflect here on what has--and has not--been accomplished.
Originally published in 1898, Gabriel Tarde's essay "Opinion and Conversation" can be read as a series of propositions about the interaction of press, conversation, opinion and action, anticipating today's "deliberative democracy." Exploring these themes in a hyper-text "dialogue" with Tarde, Elihu Katz, Christopher Ali, and Joohan Kim ask what we know better or different 100 years later in this book. The aim is not only to reawaken attention to Tarde's text, but to assess the progress of communications research in its light. The e-book's format makes it possible to access the essay as a series of propositions, foreshadowing contemporary concerns with issues such as agenda setting, public opinion formation, the diffusion of innovation, the two-step flow of communication, the role of the press in nation-building, new media technologies, the normative role of media in a democracy, media events, and the like. The e-book includes an analytic Introduction, a biographical postscript and the first full English translation of Tarde's essay. Long overlooked, "Opinion and Conversation" deserves to be canonized as foundational for theories that link mass and interpersonal communication, especially in the age of social media. Authors are Elihu Katz, Distinguished Trustee Professor of the Annenberg School for Communication at the University of Pennsylvania, Christopher Ali, Assistant Professor of Communication at the University of Virginia, and Joohan Kim, Professor of Communication at Yonsei University in South Korea. Louise Salmon of the Sorbonne (Paris 1) contributed the biographical note.
An in-depth examination of how Jerusalem is seen by both Palestinians and Israeli-Jews, this book is a landmark study of the potential for successfully negotiating the Jerusalem question. It sheds important light on the question "what is Jerusalem?" By showing that the current boundaries are not viewed by either side as sacrosanct, the authors prove that there is room for creative efforts to reach an agreement. Such room may help resolve what is undoubtedly the most difficult issue standing between Israelis and Palestinians.
Non-public" was used for the first time in May, 1968, by those working professionally in the cultural domain in France. At the time, they were gathered in Villeurbanne at the head office of the TNP (French National Popular Theatres), and they used this notion in a very militant way to describe all those who were excluded from culture, and whom they considered to have a fundamental right to all cultural offers. In this book, nine researchers from France, Quebec and Mexico tackle these questions through both qualitative and quantitative contributions dealing with various cultural sectors in which the question of non-publics remains unanswered. In fact, the non-public is not so much a group of non-participants but individuals blatantly incapable of appreciating a culture that is unfamiliar, even foreign. For over a century, the popular education movement, in its initial project to bring public and culture closer together, has emphasized this cultural gap, which even today, justifies the necessity for cultural mediation policies. The near-militant voluntarism of the active players in cultural mediation engenders certain expectations: after a large investment in cultural creation is it not justifiable to aspire to reach the largest possible audience?
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.