Innovation patterns in the food and food retail industries have been analyzed and compared with the more general patterns found in the manufacturing and wholesale retail sectors. We find that the food industry, despite its relevance within manufacturing, is still characterized by a lower propensity to innovate. This fact is particularly relevant if one considers that technological innovation may have significant effects on firmsŐ performance and thus it may affect their future growth perspectives. This is crucial in the current Italian economic framework, which is characterized by a general decrease in internal demand and by a sharp decrease in familiesŐ real disposable income. In this context, food industry firms may be able to expand their production by creating new opportunities with new and better goods, and/or by increasing their export capacity. We suggest that technological and non-technological patterns of innovation should be considered simultaneously, as the former typically implies the acquisition of internal (to the firm) capabilities brought about by other activities aimed at improving the internal organization, or at gaining a better understanding of market evolution.
Economics has not given sufficient attention to the microeconomic analysis of innovation and technological change. Counteracting this imbalance, The Microeconomics of Product Innovation considers how the use of economic analysis can guide and inform the search for insight in the generation and adoption of new products synonymously labelled product innovation. Written in an accessible tone and restricting its analysis to the use of microeconomics, this book encompasses the definition of product innovation. It explores means of measurement and revealed patterns of the extent of product innovation; the economic analysis of the forces driving the demand for, the supply of, and incentives to generate new products; empirical evidence upon the determinants of the extent of product innovation; the diffusion of product innovations; product innovation and firm performance; price measurement under product innovation; product innovation and welfare; and public policy and product innovation.
Innovation patterns in the food and food retail industries have been analyzed and compared with the more general patterns found in the manufacturing and wholesale retail sectors. We find that the food industry, despite its relevance within manufacturing, is still characterized by a lower propensity to innovate. This fact is particularly relevant if one considers that technological innovation may have significant effects on firmsŐ performance and thus it may affect their future growth perspectives. This is crucial in the current Italian economic framework, which is characterized by a general decrease in internal demand and by a sharp decrease in familiesŐ real disposable income. In this context, food industry firms may be able to expand their production by creating new opportunities with new and better goods, and/or by increasing their export capacity. We suggest that technological and non-technological patterns of innovation should be considered simultaneously, as the former typically implies the acquisition of internal (to the firm) capabilities brought about by other activities aimed at improving the internal organization, or at gaining a better understanding of market evolution.
Economics has not given sufficient attention to the microeconomic analysis of innovation and technological change. Counteracting this imbalance, The Microeconomics of Product Innovation considers how the use of economic analysis can guide and inform the search for insight in the generation and adoption of new products synonymously labelled product innovation. Written in an accessible tone and restricting its analysis to the use of microeconomics, this book encompasses the definition of product innovation. It explores means of measurement and revealed patterns of the extent of product innovation; the economic analysis of the forces driving the demand for, the supply of, and incentives to generate new products; empirical evidence upon the determinants of the extent of product innovation; the diffusion of product innovations; product innovation and firm performance; price measurement under product innovation; product innovation and welfare; and public policy and product innovation.
Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant. In this book, Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas describe this phenomenon as the 'consumer pull vs technology push' that forces marketing strategists to innovate to survive and thrive. It is a guide to the emerging approaches to marketing prompted by the impact of innovation and technology, in order to help students, scholars and practitioners work innovation and change to their best advantage. Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.
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