En l’escenari econòmic actual, marcat per la creixent globalització i la crisi econòmica i financera, les empreses han de trobar maneres de ser més competitives. Una manera atractiva d’aconseguir-ho és que les empreses optin per l’expansió internacional, en comptes de centrar-se en els mercats interiors, com tradicionalment han fet. No obstant això, la internacionalització és una de les estratègies més complexes i arriscades que pot abordar una empresa, perquè, principalment, consisteix a l’entesa de mercats desconeguts. En aquest llibre, hi hem recollit deu casos d’empreses catalanes que s’han internacionalitzat amb èxit. La recopilació de dades s’ha basat en entrevistes personals amb els responsables d’internacionalització i en informació addicional, a fi de determinar els principals factors associats a l’èxit de la seva estratègia d’internacionalització.
Leaving behind a sparkling social life and a successful journalism career, Eleni Gage moved from New York City to the remote Greek village of Lia. Lia is the same village where her father was born and her grandmother murdered, and which her father, Nicholas Gage, made famous twenty years ago with his international bestseller Eleni. Her four aunts (the diminutive but formidable thitsas) warned Eleni that she'd get killed by Albanians and eaten by wolves if she moved to Lia, invoking the curse her grandmother placed on any of her descendants who returned to Greece. But Eleni was determined to rebuild the ruins of her grandparents' house and to come to terms with her family's tragic history. Along the way, she learned to dodge bad omens and to battle the scorpions on her pillow and the shadows in her heart. She also came to understand that Greece and its memories were not only dark and death-filled, and that memories of the dead can bring new life to the present. Part travel memoir and part family saga, North of Ithaka is, above all, a journey home.
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