Elena Trost's Books

Social Media Marketing in BRIC Countries

By: Elena Trost

Write a review Read reviews Take a Quiz Solve Book Puzzle

Social Media Marketing in BRIC Countries

By: Elena Trost

The economic growth and increasing Internet access within the countries of Brazil, Russia, India, and China (BRIC) is opening new opportunities for companies to reach wider audiences. This study examines these opportunities and assesses how global companies are capitalizing on these emerging markets - in particular, the degree to which digital marketing and social CRM through social networks are being used. For the purposes of this analysis, three German brands are examined in detail - BMW, Adidas, and NIVEA. The book shows that the regular interaction with Internet users and the monitoring of social networks can result in companies experiencing an uplift in both public perception and engagement. Another aspect addressed is the cultural variance that needs to be taken into account when planning social media activities. The book concludes that the full potential of social media has yet to be utilized within the BRIC countries, and that there is a unique opportunity to be realized by companies. (Series: Internet Economy / Internetokonomie - Vol. 6)

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

141

Publisher

LIT Verlag Münster

Published Date

ISBN 10

3643902646

ISBN 13

9783643902641

Joined Forces

Audience Participation in Theatre. Performing Urgencies #3

Write a review Read reviews Take a Quiz Solve Book Puzzle

Joined Forces

Audience Participation in Theatre. Performing Urgencies #3

Band 3 der von Florian Malzacher herausgegebenen englischsprachigen Reihe Performing Urgency. Im Kontext heutiger Politik, Wirtschaft und sich permanent verändernden kulturellen Trends kommt das traditionelle Theater mit seiner Trennung von aktiven Darstellern und passiven Zuschauern immer mehr aus der Mode. Zeitgenössische Künstler emanzipieren ihr Publikum, laden es auf die Bühne und in die Performance ein, beleidigen und provozieren es und erproben verschiedenste Techniken der Teilhabe. Das Buch verbindet zahlreiche Beispiele von Publikumsbeteiligung mit Problemen der Partizipation in Demokratie und sozial engagierter Kunst. The nineteenth century was a century of actors. The twentieth century was a century of directors. The twenty-first century is a century of spectators. With Jacques Rancière's The Emancipated Spectator (2009) being the most discussed theatre-related text of the last decade, there is an increase in scholarly and curatorial interest in the most mysterious, potentially dangerous and, in fact, most important participant of the performance, who stays silent, motionless, and hidden in darkness: the audience. And similarly, artists desire to finally 'meet the spectators': to let them speak, get into a dialogue with them, invite them to involve themselves in pursuing the performance.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

192

Publisher

Alexander Verlag Berlin

Published Date

ISBN 10

3895814490

ISBN 13

9783895814495

Introduction to Political Psychology

3rd Edition

By: Martha L. Cottam,Elena Mastors,Thomas Preston,Beth Dietz

Write a review Read reviews Take a Quiz Solve Book Puzzle

Introduction to Political Psychology

3rd Edition

By: Martha L. Cottam,Elena Mastors,Thomas Preston,Beth Dietz

The first comprehensive textbook on political psychology, this user-friendly volume explores the psychological origins of political behavior. Using psychological concepts to explain types of political behavior, the authors introduce a broad range of theories and cases of political activity to illustrate the behavior. The book examines many patterns of political behaviors including leadership, group behavior, voting, race, ethnicity, nationalism, political extremism, terrorism, war, and genocide. Text boxes highlight current and historical events to help students see the connection between the world around them and the concepts they are learning. Examples highlight a variety of research methodologies used in the discipline such as experimentation and content analysis. The "Political Being" is used throughout to remind the reader of the psychological theories and concepts to be explored in each chapter. Introduction to Political Psychology explores some of the most horrific things people do to one another for political purposes, as well as how to prevent and resolve conflict, and how to recover from it. The goal is to help the reader understand the enormous complexity of human behavior and the significant role political psychology can play in improving the human condition. Designed for upper division courses on political psychology or political behavior, this volume also contains material of interest to those in the policymaking community.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

360

Publisher

Psychology Press

Published Date

ISBN 10

1135651167

ISBN 13

9781135651169

The Sword of Judith

Judith Studies Across the Disciplines

By: Kevin R. Brine,Elena Ciletti,Henrike Lähnemann

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Sword of Judith

Judith Studies Across the Disciplines

By: Kevin R. Brine,Elena Ciletti,Henrike Lähnemann

The Book of Judith tells the story of a fictitious Jewish woman beheading the general of the most powerful imaginable army to free her people. The parabolic story was set as an example of how God will help the righteous. Judith's heroic action not only became a validating charter myth of Judaism itself but has also been appropriated by many Christian and secular groupings, and has been an inspiration for numerous literary texts and works of art. It continues to exercise its power over artists, authors and academics and is becoming a major field of research in its own right. The Sword of Judith is the first multidisciplinary collection of essays to discuss representations of Judith throughout the centuries. It transforms our understanding across a wide range of disciplines. The collection includes new archival source studies, the translation of unpublished manuscripts, the translation of texts unavailable in English, and Judith images and music.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

511

Publisher

Open Book Publishers

Published Date

ISBN 10

1906924155

ISBN 13

9781906924157

Influence of FOX genes on aging and aging-associated diseases

By: Elena Tschumak

Write a review Read reviews Take a Quiz Solve Book Puzzle

Influence of FOX genes on aging and aging-associated diseases

By: Elena Tschumak

FOX genes have different regulatory functions and influence aging, carcinogenesis, neurodegeneration etc. They can directly, indirectly, via interaction with homo-, heterodimers and other factors effect its target genes and thus influence RUNX, ROBO, CREB, RELN, FOXO1, POT1, telomerase , DYRK1A, PTEN, NCAM1, VLDLR, Vitamin D and others. MiRNA modulation, alternative splicing, sumoilation, methylation and regulation by pH, vitamins, etc., in turn, regulate the FOX genes. These processes and the structure and function of these genes and gene polymorphisms in different taxa are described in this thesis, these processes and the role of gene mutations, anti-aging products as well as suitable animal models are also discussed in detail.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

184

Publisher

epubli

Published Date

ISBN 10

3754131575

ISBN 13

9783754131572

Psychosexual Counseling in Andrological Surgery

A Multidisciplinary Approach to the Patient and His Family

By: Elena Vittoria Longhi,Giorgio Franco,Fulvio Colombo

Write a review Read reviews Take a Quiz Solve Book Puzzle

Psychosexual Counseling in Andrological Surgery

A Multidisciplinary Approach to the Patient and His Family

By: Elena Vittoria Longhi,Giorgio Franco,Fulvio Colombo

This book combines concise descriptions of the various andrological surgical interventions in the adolescent and adult with detailed analysis of the pre- and postoperative psychosexual counseling of the patient and his family that is appropriate to each procedure. It offers a multidisciplinary approach to the candidate for andrological surgery that reflects the everyday experiences of an andro-sexology team. Each chapter focuses on a particular surgical procedure. Succinct description of the disease and its epidemiology, diagnosis, and treatment is followed by extensive discussion of all aspects of psychosexual relevance and the required counseling. Topics addressed include, for example, the impact of diagnosis, body image issues, fears relating to the surgical procedure and its outcome, the risk of excessive expectations and consequent disillusionment, relationship issues and communication problems, and the role of the sexologist. The analysis and guidance offered in this book will be of particular value to the less experienced andrologist and will assist in achieving postoperative patient satisfaction.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

250

Publisher

Springer

Published Date

ISBN 10

3319996460

ISBN 13

9783319996462

Chemistry of Pyrroles

By: Boris A. Trofimov,Al'bina I. Mikhaleva,Elena Yu Schmidt,Lyubov N. Sobenina

Write a review Read reviews Take a Quiz Solve Book Puzzle

Chemistry of Pyrroles

By: Boris A. Trofimov,Al'bina I. Mikhaleva,Elena Yu Schmidt,Lyubov N. Sobenina

During the last 30 years, knowledge of the essential role that pyrrole structures play in the chemistry of living organisms, drug design, and the development of advanced materials has increased. Correspondingly, research on the diverse issues of synthetic, theoretical, and applied chemistry has snowballed. Devoted to the latest achievements of this field, Chemistry of Pyrroles covers the discovery and development of a novel, facile, and highly effective method for the construction of the pyrrole ring from ketones (ketoximes) and acetylene in superbase catalytic systems (Trofimov reaction). It provides cutting-edge details on the preparation of valuable but previously inaccessible pyrrole compounds. It includes approximately 1,000 structures of novel pyrrole compounds, their yields, and physical-chemical characteristics. The authors analyze conditions of typical syntheses, limitations of their applicability, and possibility of vinyl chloride or dichloroethane application instead of acetylene. They examine chemical engineering aspects of the first synthesis of tetrahydroindole and indole from commercially available oxime of cyclohexanone and acetylene. In addition, the book discusses new facets of pyrroles and N-vinyl pyrroles reactivity in the reactions with the participation of both the pyrrole ring and N-vinyl groups. The book provides condensed, clear-cut information on novel syntheses of substituted pyrroles as key structural units of living matter (chlorophyll and hemoglobin), pharmaceuticals, and monomers for optoelectronic materials. It includes tables that provide references to original works, forming a guide to a variety of the reactions and synthesized compounds discussed. With coverage of the broad range of pyrrole chemistry and methods for their synthesis, it provides both a theoretical and an experimental basis for drug design.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

402

Publisher

CRC Press

Published Date

ISBN 10

1482232421

ISBN 13

9781482232424

The Green Power of Socialism

Wood, Forest, and the Making of Soviet Industrially Embedded Ecology

By: Elena Kochetkova

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Green Power of Socialism

Wood, Forest, and the Making of Soviet Industrially Embedded Ecology

By: Elena Kochetkova

How the Soviet forestry industry developed a unique form of industrial ecology—a commonsense approach toward natural resources for the economy and society. In The Green Power of Socialism, Elena Kochetkova examines the relationship between nature and humans under state socialism by looking at the industrial role of Soviet forests. The book explores evolving Soviet policies of wood consumption, discussing how professionals working in the forestry industry of the Soviet state viewed the present and future of forests by considering them both a natural resource and a trove of industrial material. When faced with the prospect of wood shortages, these specialists came to develop new industry-ecology paradigms. Kochetkova looks at the materiality of Soviet industry through forests and wood to show how, paradoxically, industrial ecology emerged and developed as a by-product of the Soviet industrialization project. The Green Power of Socialism also discusses how post-Soviet industry has abandoned these socialist practices and the idea of nature as a complicated ecosystem that provides a crucial service to society. Emphasizing the technological and environmental impacts of the Cold War, Kochetkova critically reconsiders two explanatory models that have become dominant in the historiography of Soviet approaches to nature over the last decades—ecocide and environmentalism. Within the context of the current environmental crisis, the book invites readers to reevaluate state socialism as a complex phenomenon with sophisticated interactions between nature and industry. In so doing, it contributes a fresh perspective on the activities of socialist experts and their view of nature, shedding light on Soviet state industrial and environmental policy and its continuing legacy in the present day.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

259

Publisher

MIT Press

Published Date

ISBN 10

0262377578

ISBN 13

9780262377577

Biotechnological Applications of Photosynthetic Proteins

Biochips, Biosensors and Biodevices

By: Maria Teresa Giardi,Elena Piletska

Write a review Read reviews Take a Quiz Solve Book Puzzle

Biotechnological Applications of Photosynthetic Proteins

Biochips, Biosensors and Biodevices

By: Maria Teresa Giardi,Elena Piletska

Biotechnological Applications of Photosynthetic Proteins: Biochips, Biosensors and Biodevices provides an overview of the recent photosystem II research and the systems available for the bioassay of pollutants using biosensors that are based on the photochemical activity. The data presented in this book serves as a basis for the development of a commercial biosensor for use in rapid pre-screening analyses of photosystem II pollutants, minimising costly and time-consuming laboratory analyses.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

231

Publisher

Springer Science & Business Media

Published Date

ISBN 10

0387366725

ISBN 13

9780387366722

Corporate Entrepreneurship. What do Companies require from Entrepreneurs?

By: Kim Julian Nestel,Elena Trost

Write a review Read reviews Take a Quiz Solve Book Puzzle

Corporate Entrepreneurship. What do Companies require from Entrepreneurs?

By: Kim Julian Nestel,Elena Trost

Research Paper (undergraduate) from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 1, Uppsala University, language: English, abstract: Within a world of emerging global markets and rapid technological development, there is a strong demand for entrepreneurship within established companies in order to stay competitive. According to different studies, there is a positive linkage between Corporate Entrepreneurship (CE) and companies’ performance, which leads to a strong demand from organizations to foster their entrepreneurial culture. The recruitment and selection function within Human Resource Management (HRM) is an essential driver to attract, develop, and retain entrepreneurial people within corporations. The literature proposes that companies should match their selection criteria to the identified dimensions of Entrepreneurial Orientation (EO). However, there is a lack of research if companies have specific HRM practices to select and retain entrepreneurial people. By investigating the recruitment requirements and development possibilities of Swedish-based companies, this study contributes empirical knowledge to the topic of how companies deal with HRM and CE. This information improves the understanding in the Corporate Entrepreneurship literature.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

Publisher

GRIN Verlag

Published Date

ISBN 10

3668256179

ISBN 13

9783668256170

Social Media Marketing in BRIC Countries

By: Elena Trost

Write a review Read reviews Take a Quiz Solve Book Puzzle

Social Media Marketing in BRIC Countries

By: Elena Trost

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

141

Publisher

LIT Verlag Münster

Published Date

ISBN 10

3643902646

ISBN 13

9783643902641

Joined Forces

Audience Participation in Theatre. Performing Urgencies #3

Write a review Read reviews Take a Quiz Solve Book Puzzle

Joined Forces

Audience Participation in Theatre. Performing Urgencies #3

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

192

Publisher

Alexander Verlag Berlin

Published Date

ISBN 10

3895814490

ISBN 13

9783895814495

Book's by Elena Trost

Social Media Marketing in BRIC Countries

Social Media Marketing in BRIC Countries

Joined Forces

Joined Forces

Introduction to Political Psychology

Introduction to Political Psychology

The Sword of Judith

The Sword of Judith

Influence of FOX genes on aging and aging-associated diseases

Influence of FOX genes on aging and aging-associated diseases

Psychosexual Counseling in Andrological Surgery

Psychosexual Counseling in Andrological Surgery

Chemistry of Pyrroles

Chemistry of Pyrroles

The Green Power of Socialism

The Green Power of Socialism

Biotechnological Applications of Photosynthetic Proteins

Biotechnological Applications of Photosynthetic Proteins

Corporate Entrepreneurship. What do Companies require from Entrepreneurs?

Corporate Entrepreneurship. What do Companies require from Entrepreneurs?

Social Media Marketing in BRIC Countries

Social Media Marketing in BRIC Countries

Joined Forces

Joined Forces

Username

Password

Username

Password

Password again

Birthday

Email