Elena Simakova's Books

Marketing Technologies

Corporate Cultures and Technological Change

By: Elena Simakova

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Marketing Technologies

Corporate Cultures and Technological Change

By: Elena Simakova

Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and societal transformation. Elena Simakova undertook a lengthy ethnographic study, working alongside marketing managers in a global IT corporation in their Europe, Middle East and Africa (EMEA) headquarters in the UK. Using the experience gained through a close participation in their everyday corporate rituals and routines, her account challenges common perceptions of how corporations make the world think and act with regard to technologies in particular ways. The book contains an interesting case study on the launch of a radio frequency identification (RFID) based solution. Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography. This book is an essential read for scholars in science and technology studies, economic sociology, anthropology, as well as management and organizational studies and research policy.

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Page Count

210

Publisher

Routledge

Published Date

ISBN 10

1136238107

ISBN 13

9781136238109

Geoarchaeology and Radiocarbon Chronology of Stone Age Northeast Asia

By: Vladimir V. Pitul'ko,Elena Yu. Pavlova

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Geoarchaeology and Radiocarbon Chronology of Stone Age Northeast Asia

By: Vladimir V. Pitul'ko,Elena Yu. Pavlova

This English translation of a work previously published in Russian (Geoarkheologiya i radiouglerodnaya khronologiya kamennogo veka Severo Vostochnoi Azii, St. Petersburg: Nauka, 2010) presents an overview of the Paleolithic archaeology of Northeast Asia, with emphasis on geoarchaeological and radiocarbon-based chronology. Although archaeological investigations above the Arctic Circle began more than two hundred years ago, access to and publication of findings has been difficult. In Geoarchaeology and Radiocarbon Chronology of Stone Age Northeast Asia, veteran researchers Vladimir V. Pitul’ko and Elena Yu. Pavlova have gathered and analyzed the available data to provide comprehensive documentation of human occupation of continental territories far above the Arctic Circle in the late Neopleistocene (also known as the Late Pleistocene era). By using uncalibrated radiocarbon dating, Pitul’ko and Pavlova have been able to establish reliable correlations between the artifacts and phenomena being studied. The increased number of radiocarbon age determinations for these Arctic sites is the most important data to come from the latest studies of Northeast Asia, offering a significant opportunity for re-evaluation of older materials in light of these new findings. The authors include reporting on recent work performed at two of the most important sites in the region: the “mammoth cemetery” site at Berelekh and the Yana Rhinoceros Horn Site.

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Page Count

242

Publisher

Texas A&M University Press

Published Date

ISBN 10

1623493315

ISBN 13

9781623493318

Marketing Technologies

Corporate Cultures and Technological Change

By: Elena Simakova

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Marketing Technologies

Corporate Cultures and Technological Change

By: Elena Simakova

Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

210

Publisher

Routledge

Published Date

ISBN 10

0415624770

ISBN 13

9780415624770

Book's by Elena Simakova

Marketing Technologies

Marketing Technologies

Geoarchaeology and Radiocarbon Chronology of Stone Age Northeast Asia

Geoarchaeology and Radiocarbon Chronology of Stone Age Northeast Asia

Marketing Technologies

Marketing Technologies

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