Diploma Thesis from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Bremen, language: English, abstract: Corporate Social Responsibility (CSR) is defined as "achieving commercial success in ways that honour ethical values and respect people, communities, and the natural environment" and is the topic of interest for this research paper. The aim of study was to investigate CSR communication and how it is perceived with a view to identifying how CSR can be communicated more effectively to consumers. The focus in this context was on relational CSR potentials and the effect of consumer-company identification as a main driving force behind relational CSR effects. In order to achieve this aim a comprehensive literature review was conducted to conceptualise the ideas on CSR, the CSR communication challenge as well the link between CSR information and consumer-company identification. Further, primary research was undertaken in terms of a consumer survey among German students in order to gain an understanding of consumer perceptions as well as to identify critical aspects of CSR communication. Results indicate that in spite of a general tendency of scepticism towards companies, consumers do accept and expect companies to communicate on their CSR activities. It also became apparent that interest in and support of the subject clearly exceed the awareness level, which suggests an unmet receptiveness regarding CSR information. In this context, women showed significantly more support and interest in the topic corroborating the established hypothesis of respective gender differences which was established within the theoretical discussion. As a conclusion of this study female consumers have to be considered as particularly receptive towards CSR information and as a particular valuable target for CSR communication. The high level of support in general and especially am
This short novel is dedicated to my wonderful family: my children, Cathy, Fernando, Phillip; my grandchildren Jozette, Alaena, Phoenix; and my husband, Max. The novel is especially written for an audience of young readers or adults who choose to have a childs imagination. It was such fun for me to develop the characters and scenes of this mystery. It all starts with a womans silhouette that appears on the third-floor window of this old Victorian mansion. No one in the town of Sneila has ever seen her except when she stands behind the sheer curtain. The children of the town look forward to Halloween every year. The children together walk down the dirt road to the mansion that sits at the edge of town behind enormously tall trees and a black iron fence. Every Halloween, the children know that, in front of the mansion outside the gate, there will be a mysterious white cauldron filled with magic candies for each child. The candies are in baggies with each childs name written on the front of the baggie. How does she know every childs name? Where does this candy come from? The children agree that the candy is very different, like its out of this world. These are only two of the mysteries that exist in the town of Sneila. Much mystery lives in the town of Sneila. The number of people in this town never changes. When one person dies, another is born. People who die are not buried. The number 8 appears throughout the town. Sometimes you have to add two digits to find the 8. The infinity symbol appears throughout the novel. Magic turtles surface and communicate with the two main characters, Samantha and Victoria. Flickering lights, hidden doors, basement, baskets, spaceships, magic turtles, mysterious bubbles, candles, and fairies create a magical kingdom. Wrinkles and gray hair are witnesses to times past. The surprise ending is sure to give you goose bumps! Other books from the author include the following: Sleepy Tears Laughing Tears Sleepy Tears Miss You Tears Gods Love is Real (poetry book) Friends and Angels (poetry book) The Secret Meeting of the Sworceracs
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