Elena Baikaltseva's Books

How to Manage a Successful Press Conference

By: Ralf Leinemann,Elena Baikaltseva

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How to Manage a Successful Press Conference

By: Ralf Leinemann,Elena Baikaltseva

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same situation. The authors show that to ensure success, PR professionals need to take account of the event, speakers, style, content and tone; and follow through to the all-important tasks of obtaining feedback and analysing results. How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the whole range of activities necessary for success, from the basics through to advanced issues such as managing press expectations across borders and cultures.

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Page Count

290

Publisher

Routledge

Published Date

ISBN 10

1351930109

ISBN 13

9781351930109

Media Relations Measurement

Determining the Value of PR to Your Company's Success

By: Ralf Leinemann,Elena Baikaltseva

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Media Relations Measurement

Determining the Value of PR to Your Company's Success

By: Ralf Leinemann,Elena Baikaltseva

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and Elena Baikaltseva's book brings together the range of models for evaluating PR effectiveness and develops them into a series of appropriate tools for business use. Basic concepts such as balanced scorecards, business fundamentals and planning processes are all covered. The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout. Written for corporate PR practitioners and marketing/communications specialists, this book brings together business objectives and the evaluation of company impact in terms of media, reputation, visibility of the company and its competitors. In total, more than 60 different methods of evaluation are discussed, providing readers with an indispensable toolkit for mapping each PR task or project by selecting the appropriate method from the menu provided.

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Page Count

141

Publisher

Routledge

Published Date

ISBN 10

1351918915

ISBN 13

9781351918916

Media Relations Measurement

Determining the Value of PR to Your Company's Success

By: Ralf Leinemann,Elena Baikaltseva

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Media Relations Measurement

Determining the Value of PR to Your Company's Success

By: Ralf Leinemann,Elena Baikaltseva

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Page Count

136

Publisher

Routledge

Published Date

ISBN 10

1351918923

ISBN 13

9781351918923

How to Manage a Successful Press Conference

By: Ralf Leinemann,Elena Baikaltseva

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How to Manage a Successful Press Conference

By: Ralf Leinemann,Elena Baikaltseva

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Page Count

290

Publisher

Routledge

Published Date

ISBN 10

1351930109

ISBN 13

9781351930109

Goodbye Leningrad : ein Memoir

By: Elena Gorokhova

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Goodbye Leningrad : ein Memoir

By: Elena Gorokhova

Elena Gorokhova grows up in 1960's Leningrad where she discovers that beauty and passion can be found in unexpected places in Soviet Russia.

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Page Count

416

Published Date

ISBN 10

3423142731

ISBN 13

9783423142731

Mothers and Daughters

By: Elena Bonner

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Mothers and Daughters

By: Elena Bonner

Elena Bonner, the widow of Andrei Sakharov, evokes both the privileges and the unmet needs of growing up in the inner circle of the Communist elite even as she provides an indelible vision of the horror of her family's near extinction during Stalin's purges of the 1930s. 24 pages of photos.

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Page Count

402

Publisher

Vintage

Published Date

ISBN 10

0679743359

ISBN 13

9780679743354

Russian Tattoo

By: Elena Gorokhova

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Russian Tattoo

By: Elena Gorokhova

SHORTLISTED FOR THE WILLIAM SAROYAN INTERNATIONAL PRIZE FOR WRITING ‘Incredibly powerful ... by the time you reach the end, you’ll have experienced the laughter, sorrow, joy, regret, love and hurt of a real life.’ Alan Alda ‘The possibility of leaving Russia was never as thrilling as the prospect of leaving my mother.’ When Elena Gorokhova arrives in America, the only link back to her Russian past is a suitcase filled with twenty kilograms of what used to be her life. Navigating a country she had been taught to fear, Elena begins to carve out a new life in an unfamiliar world. Before the birth of Elena's daughter, her mother comes to visit and stays for twenty-four years. Elena, must struggle with the challenge of raising an American daughter whilst living with her controlling mother, a mirror image of her Motherland. Russian Tattoo is the story of what it means to be an outsider, and what happens when the cultures of our past and present collide. Above all, it is an insightful portrait of mothers and daughters.

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Page Count

338

Publisher

Random House

Published Date

ISBN 10

1473506565

ISBN 13

9781473506565

Book's by Elena Baikaltseva

How to Manage a Successful Press Conference

How to Manage a Successful Press Conference

Media Relations Measurement

Media Relations Measurement

Media Relations Measurement

Media Relations Measurement

How to Manage a Successful Press Conference

How to Manage a Successful Press Conference

Goodbye Leningrad : ein Memoir

Goodbye Leningrad : ein Memoir

Mothers and Daughters

Mothers and Daughters

Russian Tattoo

Russian Tattoo

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