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Applying Communication Theory for Professional Life

A Practical Introduction

By: Marianne Dainton,Elaine D. Zelley

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Applying Communication Theory for Professional Life

A Practical Introduction

By: Marianne Dainton,Elaine D. Zelley

Applying Communication Theory for Professional Life: A Practical Introduction, Second Edition is the first communication theory textbook to provide practical material for career-oriented students. The inclusion and analysis of real-world case studies illustrate the application of theory in a variety of professional settings. Whereas other communication theory texts have a more academic focus on theory or research methods, this book is specifically designed to introduce communication theory in a tangible way. The featured theories are those that have strong pragmatic value and clear applicability to communication and business practitioners. Particular emphasis is placed on theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, leadership, group communication, organizational behavior, and mass communication.

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Page Count

265

Publisher

SAGE

Published Date

ISBN 10

141297691X

ISBN 13

9781412976916

Applying Communication Theory for Professional Life

A Practical Introduction

By: Marianne Dainton,Elaine D. Zelley

Write a review Read reviews Take a Quiz Solve Book Puzzle

Applying Communication Theory for Professional Life

A Practical Introduction

By: Marianne Dainton,Elaine D. Zelley

Updated Edition of Bestseller! Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.

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Page Count

287

Publisher

SAGE Publications

Published Date

ISBN 10

1506315488

ISBN 13

9781506315485