Wall Street Journal Bestseller Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook. There’s no doubt about it. Mark Zuckerberg’s creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information. If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right? At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook’s success: PASSION—Keep your energy and commitment fully charged at all times by pursuing something you believe in PURPOSE—Don’t just create a great product; drive a meaningful movement PEOPLE—Build powerful teams that can execute your vision PRODUCT—Create a product that is innovative, that breaks all the rules, that changes everything PARTNERSHIPS—Build powerful partnerships with people who fuel imagination and energize execution Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies—Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth. “Think Like Zuck is a fascinating look at how entrepreneurial vision drives success. If you want more out of work than just a job, if you have the burning desire to build something of lasting value, then this is your guide.” —DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR “Whether you’re a seasoned business executive or the next Mark Zuckerberg in your dorm room right now, this book is a must-read! Two likeable thumbs up!” —DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business “True success lies at the place where passion and purpose collide—this book will help you uncover yours.” —JOHN JANTSCH, bestselling author of Duct Tape Marketing and The Commitment Engine “Think Like Zuck is a must-read for any innovator, social entrepreneur, or business owner looking to capitalize on the success of Facebook to propel and realize their own vision.” —SIMON MAINWARING, New York Times bestselling author of We First “This book takes you on the ride of a lifetime and shows you how YOU can be successful! The question is: What does it take? Ekaterina gives us the answers!” —JEFFREY HAYZLETT, bestselling author of Running the Gauntlet and global business celebrity “In Think Like Zuck, you will find important principles to infuse meaning into your business strategies and inspire change. Don’t just read this book; use it.” —SHAWN ACHOR, author of the international bestseller The Happiness Advantage
Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company
From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. How?By following these laws:•The Protagonist Laws: Know Who You Are•The Strategy Laws: Understand Your Goals•The Discovery Laws: Find Your Story•The Story-Making Laws: Craft Your Story•The Channel Laws: Share Your Story•The Laws of Engagement: Engage with Your CommunitiesPacked with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty.
Property rights" and "Russia" do not usually belong in the same sentence. Rather, our general image of the nation is of insecurity of private ownership and defenselessness in the face of the state. Many scholars have attributed Russia's long-term development problems to a failure to advance property rights for the modern age and blamed Russian intellectuals for their indifference to the issues of ownership. A Public Empire refutes this widely shared conventional wisdom and analyzes the emergence of Russian property regimes from the time of Catherine the Great through World War I and the revolutions of 1917. Most importantly, A Public Empire shows the emergence of the new practices of owning "public things" in imperial Russia and the attempts of Russian intellectuals to reconcile the security of property with the ideals of the common good. The book analyzes how the belief that certain objects—rivers, forests, minerals, historical monuments, icons, and Russian literary classics—should accede to some kind of public status developed in Russia in the mid-nineteenth century. Professional experts and liberal politicians advocated for a property reform that aimed at exempting public things from private ownership, while the tsars and the imperial government employed the rhetoric of protecting the sanctity of private property and resisted attempts at its limitation. Exploring the Russian ways of thinking about property, A Public Empire looks at problems of state reform and the formation of civil society, which, as the book argues, should be rethought as a process of constructing "the public" through the reform of property rights.
The Victorian era is significant for the rise of the middle classes and marked changes in social relationships, both in the home and in wider society, with the proliferation of domestic help and the development of increasingly rigid gender roles. These are romances that chafe against the restrictions of the period, with heroes and heroines who defy social convention, igniting firestorms of gossip. The aristocrats, impostors, social climbers, domestic workers and undercover agents of these stories exist in an authentically lush world, depicted here with telling attention to detail. While most of the stories are strongly realistic, some incorporate elements of fantasy.
Leonhard Euler's Letters to a German Princess: A Milestone in the History of Physics Textbooks and More is a milestone in the history of physics textbooks and the instruction of women in the sciences. It also covers views of its author on epistemology, religion, and innovations in scientific equipment, including telescopes and microscopes. Today, 250 years later, we study this work of Euler's as a foundation for the history of physics teaching and analyze the letters from an historical and pedagogical point of view.
Setting out from the observation made in the social sciences that maternal grief can at times be a motor of societal change, Ekaterina E. Kozlova demonstrates that a similar mechanism operates also in the biblical world. Kozlova argues that maternal grief is treated as a model or archetype of grief in biblical and Ancient Near Eastern literature. The work considers three narratives and one poem that illustrate the transformative power of maternal grief in the biblical presentation: Gen 21, Hagar and Ishmael in the desert; 2 Sam 21: 1-14, Rizpah versus King David; 2 Sam 14, the speech of the Tekoite woman; Jer 31: 15-22, Rachel weeping for her children. Although only one of the texts literally refers to a bereaved mother (2 Sam 21 on Rizpah), all four passages draw on the motif of maternal grief, and all four stage some form of societal transformation.
Why are bilateral relations, especially in the area of energy security, so different in the cases of U.S.-Russia, U.S.-Azerbaijan, and Russia-Germany energy deals? Why do some states find common ground despite differences, while others, with all the seemingly favourable conditions, are sinking into animosity? Energy Security and Cooperation in Eurasia explores varying outcomes of energy cooperation, defined as diplomatic relations, bilateral trade, and investment in oil and natural gas. The book looks at economic potential, geopolitical rivalry, and domestic interest groups in the cases of U.S.-Russia, U.S.-Azerbaijan, and Russia-Germany energy ties. It looks at major projects in each case (Sakhalin and Arctic oil and gas production, Baku-Tbilisi-Ceyhan and Nord Stream pipelines) and activities of international oil companies. The book also provides a detailed analysis of the situation in Ukraine since 2014 and Russia’s annexation of Crimea, and their effect on European energy security. This book utilizes an innovative approach of exploring the dyads of states (bilateral relations) along the economic, geopolitical, and domestic lobbying dimensions. This book is a valuable resource for graduate and undergraduate students, academics and researchers in the areas of Security, Political Economy, Comparative Politics, post-Soviet studies, as well as for general public.
Getting Started with Natural Language Processing is a hands-on guide filled with everything you need to get started with NLP in a friendly, understandable tutorial. Full of Python code and hands-on projects, each chapter provides a concrete example with practical techniques that you can put into practice right away. By following the numerous Python-based examples and real-world case studies, you'll apply NLP to search applications, extracting meaning from text, sentiment analysis, user profiling, and more. When you're done, you'll have a solid grounding in NLP that will serve as a foundation for further learning. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.
In recent years there has been an explosion in the usage and visibility of the language of human rights, but what does this mean for the role of the media? For evolving ideas about human rights? And for the prospect of shared cosmopolitan values? Ekaterina Balabanova argues that in order to answer these questions there needs to be a deconstruction of monolithic ways of thinking about the media and human rights, incorporating the spectrum of political arguments and worldviews that underpin both. Ten case studies are presented which illustrate many of the problems and challenges associated with the relationship between the media and human rights. The examples range from cases of humanitarian intervention to analysis of global human rights campaigning on refugee issues; from immigration and asylum, to genocide, freedom of speech and torture. Anchored in an appreciation of the political conflicts and compromises at the heart of international human rights agreements, The Media and Human Rights is an invaluable resource for students studying media and human rights, international politics, security studies and political communication.
Ekaterin Matusova offers a new approach to the old problems of interpretation of the "Letter of Aristeas".Chapter 1 deals with the question of the structure of the narrative. Matusova argues that at the time of Aristeas compositions of the kind of the Reworked Pentateuch, or Rewritten Bible were circulating in Egypt in parallel with the LXX and were a source of interpretations of the Hebrew text different from the LXX and of specific combinations of subjects popular in Second Temple Judaism. In particular, Matusova further argues that the leading principle of the composition of the Letter is that of the Reworked Deuteronomy, where subjects referring to the idea of following the Law among the gentiles were grouped together. The analysis is based on a broad circle of Jewish sources, including Philo of Alexandria and documents from the Qumran library. The principle of the composition discovered in this part of the study is referred to as the Jewish paradigm.Chapter 2 offers a new interpretation of the frame story in the narrative, i.e. of the story of the translation in the strict sense. Matusova shows that two paradigms are skilfully combined in this split story: the Jewish one, based on the Bible, and the Greek one, which involves Greek grammatical theory. She further argues that the story, when read in terms of Greek grammar, turns out to be a consistent story not of the translation, but of the correction of the LXX, which is important for our understanding of the early history of the translation. The analysis involves extensive excurses into Greek grammatical theory, including a discussion of Aristotle, Dionysius Thrax and other Hellenistic grammarians.In Chapter 3 Matusova tries to find the reason for the combination of these two paradigms, namely the Jewish biblical paradigm and the Greek grammatical ones, and to interpret their interconnected meaning, by placing it in the broad historical context of the Ptolemaic state
The unique nature of the treatment of Shakespeare during Russian literary modernism consisted in the Shakespearean text being allowed to become a full-fledged participant in a dialogue between cultures. Shakespeare's works proved to function both as litmus paper bringing out the pivotal characteristics of Russian modernist poetry and simultaneously as a catalyst accelerating literary innovation."--Jacket.
Logos and Power in Isocrates and Aristotle presents Isocrates' vision of discourse as a worthy rival, rather than a mere precursor, of Aristotle's Rhetoric. It argues that much of what Aristotle said about the status of rhetoric and the role of discourse may have been a reaction to Isocrates.
Historians have often debate why political factors have dominated economic developments in Russian history, but never as systematically as in this ambitious interdisciplinary study. . . An excellent, highly original work. It will interest a broad scholarly audience including economists, historians, free market advocates, business historians, management specialists, and public policy experts. This well-written volume is an essential holding for research libraries. Highly recommended. J.P. McKay, Choice This unique book uses a transaction cost perspective to illustrate how hierarchies influenced the structure of markets and behaviour of individual businesses and cartels in pre-revolutionary, Soviet and present-day Russia. Ekaterina Brancato exposes the devastating effects of self-interested decision-making of government officials on economic growth, and highlights the inefficiencies of the legal system in Russia. She demonstrates that throughout Russian history considerable state involvement in the economy has meant that some markets were highly regulated; for most of the 20th century, open markets were suppressed by the political regime, and entrepreneurial success has been dependent on networking. The general population, the author argues, has exhibited an inadequate propensity to self-govern. In addition, the laws of contract and private property, crucial for development of markets, have been ineffective. The book concludes that, consequently, the cost of market transactions has been high and the cost of social networking through hierarchies relatively low. This book will strongly appeal to academics and students specializing in industrial organization, public choice, transition, entrepreneurship, social networks and cultural studies as well as Russian economic history and political economy. Business and management students focusing on transition economies will also find this book to be of particular interest.
Islam and womena (TM)s human rights entertain an uneasy relationship. Much has been written on the subject. This volume addresses it from a new perspective. It attempts to define some basis for constructive dialogue and interaction in the context of international law and, more precisely, in the context of participation of many Muslim States in the United Nations Convention on the Elimination of All Forms of Discrimination Against Women. Having discovered a constructive potential in both Islam and womena (TM)s human rights, the author concentrates on the role which international law should play in promoting dialogue and constructive interaction. This is done mainly through analysis of the regime of reservations and of the practice of reservations developed in the context of Muslim Statesa (TM) participation in the CEDAW. The basic thesis defended is the following: Islam as articulated in the practice of States and womena (TM)s human rights, as reflected in international instruments, are both results of human activity. Their analysis in this study reveals more commonalities than one might expect. International law should be more attentive to their voices and more innovative in using these commonalities in order to promote constructive dialogue between them and thus help to improve the situation of women suffering from discrimination and inequalities.
A kusudama is a traditional Japanese sphere formed by modular origami construction techniques. This guide presents instructions for more than forty elaborate kusudama that range in shape from stars to flowers to pinwheels. Suitable for intermediate-level and experienced folders of all ages"--
Are human rights really a building block of global constitutionalism? Does global constitutionalism have any future in the theory and practice of international law and global governance? This book critically examines these key questions by focusing on the mechanisms utilised by global constitutionalism whilst comparing the historical functioning of constitutional rights in national systems. Yahyaoui Krivenko provides new insights into the workings of human rights and associated notions, such as the state, the political, and the individual, by demonstrating that human rights are antithetical to global constitutionalism and encouraging new discussions on the meaning of global constitutionalism and human rights. Drawing on the interdisciplinary works of such thinkers as Agamben, Luhmann, Bourdieu, Deleuze and Guattari, this book also considers practical examples from historical experience of ancient Greek and early Islamic societies. It will appeal to scholars interested in human rights, international law and critical legal theory.
Ekphrasticon is cultural heritage explored in poetic detail. An impressive collection of poems on art from caves to modern museums. In this book, painting, sculpture and music are celebrated in free verse by the author Ekaterina Dukas, who not only provides us with a detailed study of the works, but also impels the reader on an exciting journey through the inside stories, emotions and quests. The author contemplates a starry night, listens to a fallen angel, dances with Thracian graces to deliver a spirited experience within this smartly curated exhibition of poetic and plastic art by various authors such as Van Gogh, Picasso, Botticelli, Beethoven and many others. Ekaterina Dukas, MA in Philology and Philosophy, has taught and published on linguistics and culture at the Universities of Sofia, Delhi and London and enjoys studying Sanskrit. She has worked in radio journalism and written on art history and medieval manuscripts. She is an associate to the volunteers’ teams of The British Museum and V&A. She is a member of the SEEMS group and “B&C” Stanza poetry group. Her previous academic research resulted in various articles and papers, documentaries on cultural heritage and a book for the British Library. Her latest poems have featured in The Ekphrastic Review, The Beckindale Poetry Journal and Poetrywivenhoe.
The literary imagination may take flight on the wings of metaphor, but hard-headed scientists are just as likely as doe-eyed poets to reach for a metaphor when the descriptive need arises. Metaphor is a pervasive aspect of every genre of text and every register of speech, and is as useful for describing the inner workings of a "black hole" (itself a metaphor) as it is the affairs of the human heart. The ubiquity of metaphor in natural language thus poses a significant challenge for Natural Language Processing (NLP) systems and their builders, who cannot afford to wait until the problems of literal language have been solved before turning their attention to figurative phenomena. This book offers a comprehensive approach to the computational treatment of metaphor and its figurative brethren—including simile, analogy, and conceptual blending—that does not shy away from their important cognitive and philosophical dimensions. Veale, Shutova, and Beigman Klebanov approach metaphor from multiple computational perspectives, providing coverage of both symbolic and statistical approaches to interpretation and paraphrase generation, while also considering key contributions from philosophy on what constitutes the "meaning" of a metaphor. This book also surveys available metaphor corpora and discusses protocols for metaphor annotation. Any reader with an interest in metaphor, from beginning researchers to seasoned scholars, will find this book to be an invaluable guide to what is a fascinating linguistic phenomenon.
Conceptualizing the nature of reality and the way the world functions, Ekaterina Yahyaoui Krivenko analyzes the foundations of human rights law in the strict subject/object dichotomy. Seeking to dismantle this dichotomy using topo-logic, a concept developed by Japanese philosopher Nishida Kitarō, this topical book formulates ways to operationalize alternative visions of human rights practice.
From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. How?By following these laws:•The Protagonist Laws: Know Who You Are•The Strategy Laws: Understand Your Goals•The Discovery Laws: Find Your Story•The Story-Making Laws: Craft Your Story•The Channel Laws: Share Your Story•The Laws of Engagement: Engage with Your CommunitiesPacked with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty.
A fantastic collection of stories of love and intrigue that focus on the trappings of the popular Victorian era, enlivened with fantastical elements and incorporating some noir and detective pieces, by O. M. Grey, Leanna Renee Hieber, N. K. Jemisin, Eliza Knight, Sarah Prineas, Delia Sherman, Genevieve Valentine and many more. Full list of contributors: Vivian Caethe; Leanna Renee Hieber; Seth Cadin; Tiffany Trent; Eliza Knight; Sara Harvey; Rick Bowes; Genevieve Valentine; Nisi Shawl; Maurice Broaddus; Ella D’Arcy; E. Catherine Tobler; Sarah Prineas; Barbara Roden; Mary Braddon; Mae Empson; Caroline Stevermer; Delia Sherman; Tansy Roberts; N. K. Jemisin; O.M. Grey.
Generating random networks efficiently and accurately is an important challenge for practical applications, and an interesting question for theoretical study. This book presents and discusses common methods of generating random graphs. It begins with approaches such as Exponential Random Graph Models, where the targeted probability of each network appearing in the ensemble is specified. This section also includes degree-preserving randomisation algorithms, where the aim is to generate networks with the correct number of links at each node, and care must be taken to avoid introducing a bias. Separately, it looks at growth style algorithms (e.g. preferential attachment) which aim to model a real process and then to analyse the resulting ensemble of graphs. It also covers how to generate special types of graphs including modular graphs, graphs with community structure and temporal graphs. The book is aimed at the graduate student or advanced undergraduate. It includes many worked examples and open questions making it suitable for use in teaching. Explicit pseudocode algorithms are included throughout the book to make the ideas straightforward to apply. With larger and larger datasets, it is crucial to have practical and well-understood tools. Being able to test a hypothesis against a properly specified control case is at the heart of the 'scientific method'. Hence, knowledge on how to generate controlled and unbiased random graph ensembles is vital for anybody wishing to apply network science in their research.
This book provides an analysis of an actual problem of the evolution of deep matter under the conditions of the upper mantle, transition zone, and uppermost lower mantle. This issue has a fundamental importance in geochemistry, petrology, mineralogy, and crystalochemistry of the mantle, at different depths. The authors discuss new experimental research on the composition and conditions of the chromium-bearing minerals genesis and their associations in the Earth’s mantle. The experimental data are compared with the natural mineral assemblages, allowing a refinement of the structure and composition of the deep Geospheres of the Earth. The results of the physicochemical experiments in the "MgO–SiO2–Cr2O3" model and the multicomponent systems play a major role in understanding the phase diagrams of these systems, the structural patterns of chromium-bearing phases and the influence of Cr on P-T parameters in the Earth’s mantle.
In contrastive linguistics of English and German, there is a tradition of accounting for contrasts with respect to grammar and, to a lesser extent, for lexis and phonetics. Moving on to discourse and text, there is a sizeable body of literature on cohesive patterns in English and German respectively - but very little in terms of a comparison. The latter, though, is of particular interest for language learners, translators and, of course, linguists and researchers in language technology. This book attempts to close this gap, based on a number of years of corpus-based study into variation and cohesion in the two languages. While there is an overall focus on language contrasts, it also investigates variation between different registers language-internally, and between written and spoken mode in particular. For each of the five major types of cohesion (co-reference, substitution, ellipsis, conjunctive relations and lexical cohesion), overviews are given of contrasts in the system and of contrastive frequencies in texts. Results and methods presented in this book are thus relevant for language teaching, translation, language technology and corpus-based work on English and German generally.
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