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Social Media Storms

Empowering Leadership Beyond Crisis Management

By: Pernille Rydén,Muhammad Ismail Hossain,Efthymia Kottika,Vatroslav Škare

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Social Media Storms

Empowering Leadership Beyond Crisis Management

By: Pernille Rydén,Muhammad Ismail Hossain,Efthymia Kottika,Vatroslav Škare

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

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Page Count

123

Publisher

Routledge

Published Date

ISBN 10

1000432769

ISBN 13

9781000432763

Social Media Storms

Empowering Leadership Beyond Crisis Management

By: Pernille Rydén,Muhammad Ismail Hossain,Efthymia Kottika,Vatroslav Škare

Write a review Read reviews Take a Quiz Solve Book Puzzle

Social Media Storms

Empowering Leadership Beyond Crisis Management

By: Pernille Rydén,Muhammad Ismail Hossain,Efthymia Kottika,Vatroslav Škare

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

123

Publisher

Routledge

Published Date

ISBN 10

1000432769

ISBN 13

9781000432763