IMC is a key area within the marketing discipline and this is the 4th edition of our IMC text. Dr Edwina Luck has been added to the author team for this edition. This edition has been amended to lessen the focus on advertising, increase discussion of interactive marketing, include profiles on the interviewees featured in the videos and increase the number of case studies.
Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text, is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.
A skilfully crafted tale of sex, spin and political skulduggery. Frank's rise up the greasy pole has seen his career reach Cabinet status, and the myriad problems that accompany it - a wife, a mistress and a spin-doctor screaming for him to choose between the two... Social Security Secretary Diane has the sort of sexual appetite that would make Bill Clinton blush. And though her newest office recruit, the young and good-looking Edward, is everything she could wish for, he is about to make her life heart-rendingly complicated... The Leader of the New Democrats, meanwhile, is facing pressure from his party to marry his attractive ambitious girlfriend. And far from relieving the accompanying stress, Benedict's pursuit of martial arts is about to turn his life upside down...
THE UNFOLDING BEAUTY OF POETRY Poetry rolls off the tongue with ease, Spoken with images the poet sees. It's for the young. It's for the old And all of those in between. Touching the innermost part of thee, Bringing to you a part of me. As these were written, I thought of you And unfolded my silver screen.
A recent secretary school graduate, twenty-two-year-old Lenore has just begun her first job as secretary to charming architect Victor Gallianto. But when Lenore's seventeen-year-old brother, Jason, steals three thousand dollars from Victor while visiting the office, Victor's unconventional solution changes all their lives. The sexual tension between Lenore and Victor is palpable, but he is, after all, her boss. With herself and Jason to support since their parents' death three years earlier, Lenore can't risk jeopardizing her position just because of her feelings. She tries to wiggle out of her agreement to Victor's plans, even though they might be the best solution for her brother. All the while, Victor uses his agreement with Jason to get closer to Lenore. Just as Jason gets his life on track and begins repaying his debt, Lenore and Victor's love blossoms. But after a number of surprises, their relationship is tested, and all the promises in the world may not be enough to save it .
A daring adventure on Henry Flaglers Over-Sea Railroad! Twelve-year-old Eddie Malone is living a carefree life swimming and fishing in the Florida Keys in 1912 when suddenly his world is turned upside down. His father, a worker on Henry Flaglers Over-Sea Railroad, is thrown into jail for stealing the railroad payroll. Convinced that he is responsible for his pa's arrest, Eddie sets out for Key West with his faithful dog, Rex, on a daring mission to prove his father's innocence. Eddie arrives in Key West as preparations are under way for the arrival of Flagler's first train. Eddie meets the Kimble twins, T. J. and Jen, who live at the Key West Lighthouse and are practicing for their part in the great celebration. They offer to help Eddie with his plan to find the real payroll thieves. Eddie finds them, all right, but they kidnap him and lock him aboard their sailboat. As the boat moves swiftly away from Key West, Eddie realizes he's in serious trouble. Can Eddie escape from the clutches of the ruthless thieves? Will he ever get back home to Marathon? Most importantly, will Eddie be able to prove Pa's innocence? Historical fiction, ages 8–12 Next in series > > See all of the books in this series
There is no light without dark; no highlights without shadows; no good without evil. The Devil is where things happen. Where stories begin. This collection brings together stories from multiple cultures, featuring the Devil both as an abstract concept and a creature, a terror, a force of nature, an enemy, a trickster, and so many more. Step into the world of shadows, and travel through Devil’s many incarnations spanning centuries of history and myth, from the Ancient Greece, African and Caribbean folklore, dark ages in Europe, all the way to the present day. This anthology features new and established authors from diverse, multicultural backgrounds.
A deeply personal memoir that unearths a family history of racism, slaveholding, and trauma as well as love and sparks of delight Marcia Herman's family moved to Birmingham in 1946, when she was five years old, and settled in the steel-making city dense with smog and a rigid apartheid system. Marcia, a shy only child, struggled to fit in and understand this world, shadowed as it was by her mother's proud antebellum heritage. In 1966, weary of Alabama's toxic culture, Marcia and her young family left Birmingham and built a life in North Carolina. Later in life, Herman-Giddens resumed a search to find out what she did not know about her family history. Unloose My Heart interweaves the story of her youth and coming of age in Birmingham during the Civil Rights Movement together with this quest to understand exactly who and what her maternal ancestors were and her obligations as a white woman within a broader sense of American family. More than a memoir set against the backdrop of Jim Crow and the civil rights struggle, this is the work of a woman of conscience writing in the twenty-first century. Haunted by the past, Unloose My Heart is a journey of exploration and discovery, full of angst, sorrow, and yearning. Unearthing her forebears' centuries-long embrace of plantation slavery, Herman-Giddens dug deeply to parse the arrogance and cruelty necessary to be a slaveholder and the trauma and fear that ripple out in its wake. All this forced her to scrutinize the impact of this legacy in her life, as well as her debt to the enslaved people who suffered and were exploited at her ancestors' hands. But she also discovers lost connections, new cousins and friends, unexpected joys, and, eventually, a measure of peace in the process. With heartbreak, moments of grace, and an enduring sense of love, Unloose My Heart shines a light in the darkness and provides a model for a heartfelt reckoning with American history.
Helen Majinsky is sixteen, Jewish and confused. She is also in love - like every Merseyside schoolgirl - with four mop-topped young men, seduced by the Cavern Club and the exciting sound of 1963. In the year The Beatles have the world at their feet, Helen dreams secretly of reaching university and leaving Liverpool. Her Liverpool. Her world. For a grammar school girl to even consider a future outside the city is to break taboos stronger than the Mersey undertow, and as the prospect of a place at Oxbridge shimmers into view, Helen knows she is restrained by the very forces of stability she longs to escape. But when love intervenes - with Michael Levison, a locally stationed US serviceman - Helen finds the means to break the chains of the old life, and her guide through the hidden dangers of the new...
An extraordinarily vivid portrait of how the world could look - and think - one hundred years from now. It is a place where 'cloning' is not mentioned in polite society, but its influence is everywhere. And whilst there is progress in the battle against ageing and disease, there is also a darker side to the scientific breakthroughs, as Bill Strether, US Ambassador to London, is about to discover...
Sabeen was bathing, and had just risen from the water close to the shore. She looked like a goddess in the soft twilight. Her form was graceful; her figure was slim yet rounded . To Votu and Deek, Sabeen is perfection. Both deeply passionate young men hope to win her affection. Votu, knowing that his clan's survival depends on cooperation, hunts game and catches fish for shared winter storage, cuts wood to provide heat against the coming cold, and mends huts for shelter. Deek, living as a stranger among the clan, fights demons from his past, fuels his dark anger with jealousy, and devises a scheme to eliminate his rival. Reading the earth's signs, the clan elders anticipate the bitterness of another winter and sense it is time to migrate to a new settlement, away from the advancing ice. With the welfare of the clan at stake, a scouting party treks up the mountain to say farewell to relatives and friends at their old village. Eager to rid himself of Votu and have Sabeen as his own, Deek works tirelessly to sabotage the effort, hoping to ambush Votu. Set against the beautiful yet dwindling bounty of a mountain valley, Wind Whisper My Name is an adventure of people driven by jealousy, love, and instinct who must depend on one another to survive an impending ice age.
“I don’t have any idea what we are doing, where we are going, or if what we are doing is the right thing. I’m just trusting that God will take care of things from this point on.” With those words, Steve and Edwina Champion went to see their daughter for the first time on a cold, gray, winter day in Ukraine. They had never before flown on an airplane when they left their North Carolina home for a country where everything—the language, the food, even the toilet paper—was unfamiliar, and finding a simple can opener was nothing short of miraculous. After many frustrating days of being cooped up in a drab, soulless apartment, they were about to meet Lillyann, the little girl of their dreams. This is the story of one couple’s experience of adopting a child from a foreign country—a child that not only had developmental delays but was deaf. Most of all, it is a story about God’s hand in the lives of everyday people. Adopting Lillyann led Steve and Edwina back to the Lord and made crystal-clear the importance of a loving church family. Although they have since experienced numerous heartaches and trials, the Champions’ conviction that God always intended for Lillyann to be their daughter has never wavered, and their love for her has only deepened. Edwina’s letters to Lillyann capture the couple’s anticipation, anxiety, and joy with a freshness and poignancy that will touch your heart.
Running Boy of the Snake Clan of the Seminoles has lived with his uncle in the Everglades since his mother, a Seminole, and his father, a white man, were taken by the Breath Maker. Now he is fourteen and has received his adult name, Will Cypress, at the annual Green Corn Dance. In the eyes of his tribe Will is now a man, and he is eager to prove his courage as a warrior against the U.S. Army in the Second Seminole War. Will's manhood is accepted by all the Seminoles except Tiger, a bully who has always hated Will because of his white blood and superior running and hunting skills. Hoping to convince Tiger of his loyalty to the Snake Clan, Will sets out to join Osceola's band of warriors who are fighting to remain in Florida. On his way to the war chief's camp, Will stumbles upon a family secret that makes the battle for his homeland a personal one. He never loses his will to overcome, even when the whites break their truce and capture the Seminoles and imprison them in the fort in St. Augustine. Will faces the daunting challenge of honoring his heritage while desperately struggling to hold on to his dream. Valuable lessons about friendship, perseverance, and the power of the truth. Next in series > > See all of the books in this series
This is a one-of-a-kind book, which will motivate generations of girls and women for years to come, The Female Lead is a collection of portraits - in their own words - of over 50 inspirational women who changed the world around them. With stunning photography and heartfelt, personal interviews, this will inspire a whole generation of young women. 'A truly inspirational book' -- ***** Reader review 'Beautifully written and illustrated' -- ***** Reader review 'A beautiful, inspiring book' -- ***** Reader review 'Loved it! Truly inspiring!' -- ***** Reader review 'Inspiring and motivating with beautiful images' -- ***** Reader review ************************************************************************************************ Over fifty inspirational women, from many walks of life. All have changed the world in a variety of fields. Among them are politicians and artists, journalists and teachers, engineers and campaigners, fire fighters and film stars. Together they form an arresting gallery of portraits, each one illustrated with original photography by Brigitte Lacombe. Some have led their professions; some have broken new ground for women; some have inspired changes through relentless endeavour. All were chosen for their ambitions and achievements and all tell their stories in their own words. Includes portraits from Meryl Streep, Tina Brown, Lena Dunham, Jo Malone, Laura Bates, Yeonmi Park, Lucy Bronze, Julie Bentley and Michaela DePrince, amongst many others. For girls, it can be hard to identify role models in our society. This book will help and inspire women everywhere to realize their hopes and ambitions.
As the rumours subside and the cheering stops, Elaine Stalker MP watches with a pang of regret as Roger Dickson takes up the reins of government as Prime Minister. She has intimate knowledge of just how competent and decent her ex-lover is, but his new role of necessity curtails their close friendship. Yet Roger recognises Elaine's drive and quickly appoints her Junior Minister in a newly created government department. It is a political hot seat, and one that finds Elaine ruefully concluding that in the corridors of power, a woman's place is usually in the wrong... A powerful sequel to A Parliamentary Affair.
This study examines how Cyprian of Carthage, the most significant bishop in the early Latin tradition, appropriates the canonical Paul. Cyprian, like Paul, is a pastoral theologian, so his pastoral concerns provide a helpful lens through which to study his use of the apostle. These include divine truth and eternal glory; the church’s unity, ministry and sacraments; discipline and repentance; and wealth and welfare. Examining Cyprian’s use of Paul in these areas allows us to move beyond a simple literal/allegorical paradigm to appreciate the wide range of reading strategies used by Cyprian: model, image, maxim, title, contextual exegesis, direct application, prophetic fulfilment and qualification. It also provides a different perspective on Paul than the one arrived at by privileging a handful of texts. This study of Cyprian’s appropriation of Pauline texts therefore illuminates the interplay between text, context and theology in his exegesis. It also deepens our understanding of the early North African hermeneutical tradition and the early reception of Paul.
Many of us have multiple identities, says Edwina Barvosa. We may view ourselves according to ethnicity, marital or family roles, political affiliation, sexuality, or any of several other “identities” we may use to organize our behavior and self-understanding at any given time. Various domains have offered nuggets of insight regarding the characteristics and political implications of seeing the self as made up of multiple identities, but many questions remain. In Wealth of Selves, Edwina Barvosa constructs an ambitious interdisciplinary blend of these insights and crafts them into an overarching theoretical framework for understanding multiple identities in terms of intersectionality, identity contradiction, and the political potential that lies within the practices of self-integration. Grounded in Gloria Anzaldúa’s concept of mestiza consciousness as well as in Western political thought, this reconsideration of the self promises to reshape our thinking on issues such as immigrant incorporation, national identity, political participation, the socially constructed sources of will and political critique, and the longevity of racial and gender conflicts. With its accessible style and rich cross-pollination among disciplines, Wealth of Selves will reward readers in political science, philosophy, race, ethnic, and American studies, as well as in borderlands, sexuality, and gender studies.
Elaine Stalker, newly elected MP, has worked hard for her election to Westminster. But the unequivocally masculine atmosphere of the House of Commons is a hostile environment for an attractive, ambitious woman and Elaine is frustrated when her talents are ignored. Relishing his powerful role as wheeler-dealer, whip Roger Dickson provides a sympathetic ear for Elaine. At first their relationship is strictly professional; but a shared passion for politics proves an aphrodisiac and late-night sittings offer ample opportunities for discussions of a more private nature...
This fast-paced, contemporary, novella, set in Los Angeles reveals the trauma associated with skin colorism by unmasking the lives of three women. Vanilla is a Black woman of Puerto Rican ancestry. She is ‘tall and tan and young and lovely’. Her daddy is rich and her mama is good lookin as the song says. Her brother, Deputy District Attorney, Howard Gray has a massive sandy-colored Afro, olive skin, and green eyes. He is vain and his fate is signaled by Proverbs 16:18 “Pride goeth before destruction.” Cinnamon is a Black woman of American-Indian ancestry. She is ‘gobsmacked’ by Howard and engages in magical thinking about him. Dark Chocolate is a Black woman of Nigerian ancestry. The court system may take her toddler away from her if she continues the life she’s living. Class differences are a backdrop for this tale which has religious overtones that are expressed through modern songs, modern works of art, and ancient biblical passages.
Autumn Light: My Fifty Years in Zen is one woman’s witness to the half-century when Zen Buddhism took root in the West. Told in the intimate voice of a dharma friend, Autumn Light weaves Norton’s lifeexperiences with the Zen teachings and practice that sustained her through many life challenges.
If I can start to run at 50 and become the oldest British woman to complete an Ironman, everyone should realise it's never too late' At the age of 50, Eddie Brocklesby decided to run her first half marathon. Until that point, she'd done little running, and her exercise regime consisted of little more than chauffeuring her children to their own sports clubs. In common with so many people, any interest she'd shown in sport in her childhood had diminished as her adult life progressed, with spare time becoming ever more limited in the face of work and family commitments. After that event, and following the loss of her husband of thirty years to cancer, she completed a marathon. Now, 75 years old, the past twenty years has seen Eddie take part in marathons, triathlons and Ironman races across the globe and she has accrued many medals and awards. In Irongran, Eddie looks back on her life and explains just how she's managed to develop the energy to match the enthusiasm she's always had for an active lifestyle. She shares the difficulties she's experienced in her sporting endeavours, and explains how she's managed to overcome them. Eddie is passionate about the health and wellbeing of our ageing population and provides up to date research about why keeping active in later years is so important, along with guidance about how to remain full of life in your later years.
Hetty Clarkson is a typical modern woman: attractive, romantic and single. Her situation is the same as that of thousands of twenty- and thirty-somethings arriving in London each year, with one small exception. She is old enough to be their mother. It wasn't meant to be like this, but blame that on her philandering husband. When she caught him cheating with a younger woman, Hetty's traditional views of marriage hit the buffers. One divorce later, and Hetty is discovering that the etiquette books for the mid-life single woman haven't been written yet... In turn sexy and poignant, Chasing Men lifts the lid on how Hetty copes and finds contentment. In an age when mid-life singles are the fastest growing group in society, Edwina Currie has delivered a terrific and timely novel.
In recent years the language of Shakespearean drama has been described in a number of publications intended mainly for the undergraduate student or general reader, but the studies in academic journals to which they refer are not always easily accessible even though they are of great interest to the general reader and essential for the specialist. The purpose of this collection is therefore to bring together some of the most valuable of these studies which, in discussing various aspects of the language of the early 17th century as exemplified in Shakespearean drama, provide the reader with deeper insights into the meaning of Shakespearean text, often by reference to the social, literary and linguistic context of the time.
After Margaret Thatcher, Edwina Currie was the second most prominent woman in British politics during the 1980s. Indeed, she was often spoken of as a potential Prime Minister. Her outspokenness and her lively, media-friendly personality won her a much higher profile than her status as a junior minister would otherwise have commanded. When she was forced to resign from the government after warning of the danger signs of salmonella infection in eggs, she was already a national figure. Revealing her four-year affair with former Prime Minister John Major, Edwina's diaries caused a media sensation. A decade on, and now with previously unpublished material, the diaries still provide a remarkable insight into politics at the top by a writer with an observant eye and a sharp sense of humour. Edwina Currie's honesty, her frankness and her courage make these unexpurgated diaries an irresistible read.
We follow the highways that are up aheadAnd leave our trail behind.We're unaware of where the highways leadAnd we know that we shall findAdventure, love, sorrow and pain.But we're bold and still remainForging ahead one step at a time,Breaking the barriers we have to climb.
As we travel through our years And look back we can see That all we did and where we've been We never could foresee All of the paths our lives would lead And so we just kept pace And found ourselves living lives Never in one place. We zigzagged here and zigzagged there Never in a straight line. But, as you look back on it all There never was a sign Saying, Go this way or take this road. We just made a choice. Sometimes right, sometimes wrong And then inside a voice Questioned you, asked you why You went where you went? The answer of course is the journey. It's where you were sent.
Based on true events surrounding one family, The Moon’s an Illusion focuses on how life can go terribly wrong on the basis of one bad choice and one single mistake. Set in the strait-laced 1920s, the story revolves around one affluent family and how each member’s choices tear the family apart.
Jason, a college student with dreams of becoming an oceanographer, is on the run until he can prove his innocence. Framed for thievery by his uncle, he has been in the cold for hours when he finally stumbles upon a boarded-up summer cottage. After he cracks the padlock on the door, Jason scrapes together a meal and falls asleep. A short time later, he awakens and feels a presence in the room. It soon becomes evident he is not alone. Eighteen-year-old Lyndell is running from her stepfather who has designs on her trust fund and is willing to do anything to get his hands on it, including forcing her to marry his drunken friend. With her on her journey is Duke, her self-appointed guard dog. When she discovers Jason inside the cottage, the two exchange stories and Jason quickly decides he must protect her. As Jason, Lyndell, and Duke head to Seattle to hopefully clear his name and free her of her stepfathers plans, they soon fall in love. Now only time will tell if they can find the end of the rainbow. Rainbows End is a coming-of-age tale about two runaways and their canine friend as they embark on a brave quest to uncover the truth and hopefully find the happiness they have always desired.
Sixty-?ve-year-old Ella Beesom is in the hospital after a mysterious fall and a mild strokeand though previously wealthy, she is now strangely broke. Concerned for her aunt and confused about her ?nancial quandary, Nina Stafford books a flight to Asheville, North Carolina. Once there, the ?nancial haze settles into a fog as Nina cant seem to understand what happened to her ailing aunt. Family friend and ?nancial advisor Gordon Wilson steps in to help, but he knows no more than Nina. Desperate for answers, they agree to hire private investigator, Travis McConnell. Travis is only too happy to help when he meets beautiful, charming Nina, and they cant help but fall into a romance. In the midst of their newly blossoming relationship, Nina and Travis stumble upon a clue that points to a local psychic named Francesca. Aunt Ella visited the tarot card reader, and Nina has a feeling Francesca is somehow involved with her aunts missing money. Will the psychic see Ninas suspicions in the cards? As the mystery mounts, Nina may have no one to depend on but herself. Surrounded by mysticism, its hard to see clearly but Nina must ?gure out what happened to Ella, in order to save her family and possibly herself.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.