Is today's language at an all-time low? Edwin Battistella argues that it is wrong to think of slang, regional dialects and nonstandard grammar as simply breaking the rules of good English. Re-examining debates over relativism in language, Battistella argues that we should view language as made up of alternative forms of regularity and orderliness, which require informed engagement with usage.
Linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early-20th century cultural history. The author shows how Cody became a grammatical entrepreneur and mass-marketer whose ads asked 'Is Good English Worth 25 Cents to You?'.
Battistella traces the development of markedness theory as a central part of structuralist theories of language. He outlines the concepts of marked and unmarked from Prague School structuralism to present day applications in linguistic theory and cultural analysis, using the reference point of English grammar and sound structure. The author focuses on the fundamental asymmetry between terms of linguistic relationships, in which one term is more broadly defined and hence dominant (the unmarked term) while the other is more narrowly defined (the marked term). In addition to examining language-particular markedness relations evident in the structure and history of English, Battistella raises questions concerning universal asymmetries as well. He discusses the status of markedness as a unifying concept of linguistic structure and as a principle of language change.
Theories of language espoused by linguists during much of this century have assumed that there is a hierarchy to the elements of language such that certain constructions, rules, and features are unmarked while others are marked; "happy" for example, is unmarked or neutral, while "unhappy" is marked. This opposition, referred to as markedness, is one of the concepts which both Chomskyan generative grammar and Jakobsonian structuralism appear to share, yet which each tradition has treated differently. Edwin Battistella studies the historical development of the concept of markedness in the Prague School structuralism of Roman Jakobson, its importation into generative linguistics, and its subsequent development within Chomsky's "principles and parameters" framework. He traces how structuralist and generative linguistics have drawn on and expanded the notion of markedness, both as a means of characterizing linguistic constructs and as a theory of the innate language faculty. Rather than proposing a new theory of markedness, The Logic of Markedness studies the evolution of the concept and its treatment in two different but related linguistic frameworks, and as such will appeal to many linguists interested in markedness, in Jakobsonian and Chomskyan theories of grammar, and in language acquisition.
Is today's language at an all-time low? Edwin Battistella argues that it is wrong to think of slang, regional dialects and nonstandard grammar as simply breaking the rules of good English. Re-examining debates over relativism in language, Battistella argues that we should view language as made up of alternative forms of regularity and orderliness, which require informed engagement with usage.
In Sorry About That, linguist Edwin Battistella analyzes the public apologies of presidents, politicians, entertainers, and businessmen, situating the apology within American popular culture. Battistella offers the fascinating stories behind these apologies alongside his own analysis of the language used in each. He uses these examples to demonstrate the ways in which language creates sincere or insincere apologies, why we choose to apologize or don't, and how our efforts to say we are sorry succeed or fail."--Provided by publisher.
School of Music, and the Charles Atlas and Dale Carnegie courses to illustrate how culture became popular and how self-reliance evolved into self-improvement." "This book will appeal to anyone interested in the history of English, the history of business, and American Studies generally."--BOOK JACKET.
In Sorry About That, linguist Edwin Battistella analyzes the public apologies of presidents, politicians, entertainers, and businessmen, situating the apology within American popular culture. Battistella offers the fascinating stories behind these apologies alongside his own analysis of the language used in each. He uses these examples to demonstrate the ways in which language creates sincere or insincere apologies, why we choose to apologize or don't, and how our efforts to say we are sorry succeed or fail."--Provided by publisher.
Battistella traces the development of markedness theory as a central part of structuralist theories of language. He outlines the concepts of marked and unmarked from Prague School structuralism to present day applications in linguistic theory and cultural analysis, using the reference point of English grammar and sound structure. The author focuses on the fundamental asymmetry between terms of linguistic relationships, in which one term is more broadly defined and hence dominant (the unmarked term) while the other is more narrowly defined (the marked term). In addition to examining language-particular markedness relations evident in the structure and history of English, Battistella raises questions concerning universal asymmetries as well. He discusses the status of markedness as a unifying concept of linguistic structure and as a principle of language change.
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