Edwin Kooge's Books

Creating Value with Big Data Analytics

Making Smarter Marketing Decisions

By: Peter C. Verhoef,Edwin Kooge,Natasha Walk

Write a review Read reviews Take a Quiz Solve Book Puzzle

Creating Value with Big Data Analytics

Making Smarter Marketing Decisions

By: Peter C. Verhoef,Edwin Kooge,Natasha Walk

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

340

Publisher

Routledge

Published Date

ISBN 10

1317561910

ISBN 13

9781317561910

Creating Value with Data Analytics in Marketing

Mastering Data Science

By: Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa

Write a review Read reviews Take a Quiz Solve Book Puzzle

Creating Value with Data Analytics in Marketing

Mastering Data Science

By: Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa

This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing. Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies. Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management. Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

386

Publisher

Routledge

Published Date

ISBN 10

1000465519

ISBN 13

9781000465518

Creating Value with Big Data Analytics

Making Smarter Marketing Decisions

By: Peter C. Verhoef,Edwin Kooge,Natasha Walk

Write a review Read reviews Take a Quiz Solve Book Puzzle

Creating Value with Big Data Analytics

Making Smarter Marketing Decisions

By: Peter C. Verhoef,Edwin Kooge,Natasha Walk

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

339

Publisher

Routledge

Published Date

ISBN 10

1317561929

ISBN 13

9781317561927

Creating Value with Data Analytics in Marketing

Mastering Data Science

By: Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa

Write a review Read reviews Take a Quiz Solve Book Puzzle

Creating Value with Data Analytics in Marketing

Mastering Data Science

By: Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa

The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

337

Publisher

Routledge

Published Date

ISBN 10

1000465462

ISBN 13

9781000465464

Life and Letters of Edwin Lawrence Godkin

By: Godkin Edwin Lawrence

Write a review Read reviews Take a Quiz Solve Book Puzzle

Life and Letters of Edwin Lawrence Godkin

By: Godkin Edwin Lawrence

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

288

Publisher

Wentworth Press

Published Date

ISBN 10

0530750449

ISBN 13

9780530750446

The Life and Character of Edwin Gilliam Booth

By: Henry Edwin Dwight

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Life and Character of Edwin Gilliam Booth

By: Henry Edwin Dwight

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

Publisher

Wentworth Press

Published Date

ISBN 10

0469324775

ISBN 13

9780469324770

EDWIN BOOTH

By: Edwin 1833-1893 Booth,Edwina Booth 1861 Grossman

Write a review Read reviews Take a Quiz Solve Book Puzzle

EDWIN BOOTH

By: Edwin 1833-1893 Booth,Edwina Booth 1861 Grossman

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

346

Publisher

Wentworth Press

Published Date

ISBN 10

1361989661

ISBN 13

9781361989661

I Must Say

Edwin Newman on English, the News, and Other Matters

By: Edwin Newman

Write a review Read reviews Take a Quiz Solve Book Puzzle

I Must Say

Edwin Newman on English, the News, and Other Matters

By: Edwin Newman

A collection of the bestselling author's syndicated columns offers observations and judgments on word play, British language and custom, sports, Muzak, news reporting, U.S. foreign policy, and America's lifestyles

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

312

Publisher

Grand Central Publishing

Published Date

ISBN 10

0446390992

ISBN 13

9780446390996

Book's by Edwin Kooge

Creating Value with Big Data Analytics

Creating Value with Big Data Analytics

Creating Value with Data Analytics in Marketing

Creating Value with Data Analytics in Marketing

Creating Value with Big Data Analytics

Creating Value with Big Data Analytics

Creating Value with Data Analytics in Marketing

Creating Value with Data Analytics in Marketing

Life and Letters of Edwin Lawrence Godkin

Life and Letters of Edwin Lawrence Godkin

The Life and Character of Edwin Gilliam Booth

The Life and Character of Edwin Gilliam Booth

EDWIN BOOTH

EDWIN BOOTH

I Must Say

I Must Say

Username

Password

Username

Password

Password again

Birthday

Email