Edward de Bono's Books

Lateral Thinking

Creativity Step by Step

By: Edward de Bono

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Lateral Thinking

Creativity Step by Step

By: Edward de Bono

The classic work on creativity and problem-solving techniques that “provide an alternative to just sitting around waiting for the Muse to appear” (Times Educational Supplement). The first practical explanation of how creativity works, this results-oriented classic reveals how to move beyond a “vertical” mode of thought—focused on following step-by-step logic in search of a single “correct” solution—to tap the potential of lateral thinking, which leads us to creatively generate multiple ideas. A prominent scholar of psychology, medicine, and physiology who taught at Oxford, Cambridge, Harvard, and other world-renowned universities, Edward de Bono was the originator of the concept of lateral thinking, and in this book he explains this method that can benefit problem-solvers in any field. “This could be a very useful book for teachers and non-teachers alike. Dr. DeBono does not claim to be able to turn us all into Miltons, DaVincis, and Einsteins . . . but his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us—hence the value of this book.” — Times Educational Supplement

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Page Count

306

Publisher

Harper Collins

Published Date

ISBN 10

0062043277

ISBN 13

9780062043276

Free or Unfree?

Are Americans Really Free?

By: Edward De Bono

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Free or Unfree?

Are Americans Really Free?

By: Edward De Bono

Edward De Bono believes in freedom, but he poses the question: “If you cannot see clearly, are you making a free choice?” That question is at the heart of his new book. De Bono has devoted his life and career to getting his readers—business leaders, educators, and politicians among others—to understand that clarity of thinking is essential to a free society. It is not enough to simply be free from coercion. De Bono argues that there is no true freedom without the ability to see correctly the options we have. And, to see these options requires thinking—thinking of a kind that De Bono says is not the norm and which urgently needs to be emphasized and taught. The best short introduction to his work, Free or Unfree? uses anecdote to convey his ideas and provides numerous examples that illustrate his thesis: to be free means to understand the choices we make, and this understanding can only come through improving the way we think.

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Phoenix Books

Published Date

ISBN 10

1614670218

ISBN 13

9781614670216

Six Thinking Hats

The multi-million bestselling guide to running better meetings and making faster decisions

By: Edward de Bono

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Six Thinking Hats

The multi-million bestselling guide to running better meetings and making faster decisions

By: Edward de Bono

THE MULTI-MILLION COPY BESTSELLING PHENOMENON Do you regularly find yourself in long, unstructured meetings which end without a decision? Are you a team leader looking for tips on increasing productivity? Or are you looking for ways to enhance collaboration? Six Thinking Hats, Edward de Bono's classic book on meetings, remains as relevant as ever. Used to huge success by big companies and organisations such as IBM, Siemens and NASA, the Six-Hats method is a proven way to: - Reduce meeting length to one quarter of what they were previously - Make decisions in just 15 minutes, rather than 3 hours - Increase productivity by nearly 500% This extremely simple tool not only increases efficiency in discussions and decision-making, but also encourages openness and trust among colleagues, resulting in happier team, a rise in productivity, and decisions which almost make themselves. 'An inspiring man with brilliant ideas. De Bono never ceases to amaze' Sir Richard Branson

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Page Count

182

Publisher

Penguin UK

Published Date

ISBN 10

0241336872

ISBN 13

9780241336878

Teach Your Child How To Think

By: Edward de Bono

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Teach Your Child How To Think

By: Edward de Bono

An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought' - Richard Branson 'Give your child the edge' - Georges Philips, Amazon review How do you raise children who think for themselves? Edward de Bono, one of the world leading authorities on creative thinking, shows how parents can raise happy, confident and self-assured children through his simple tips, tricks and exercises that you can do with your child. This book will help your child: - Use positive reinforcement effectively - Unleash their creativity Make the best life choices - Plan well for the future Confidence is one of the greatest gifts a parent can give their child and through this book you will learn how to give them the best start in life.

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Page Count

410

Publisher

Penguin UK

Published Date

ISBN 10

0241336880

ISBN 13

9780241336885

Edward de Bono's Textbook of Wisdom

By: Edward De Bono

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Edward de Bono's Textbook of Wisdom

By: Edward De Bono

A presentation of 'thinking tools', guidelines and principles rather than a discussion of wisdom.

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278

Published Date

ISBN 10

0140258388

ISBN 13

9780140258387

Six Thinking Hats

By: Edward De Bono

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Six Thinking Hats

By: Edward De Bono

THE classic work about decision-making from the world-renowned writer and philosopher Edward de Bono Meetings are a crucial part of all our lives, but too often they go nowhere and waste valuable time. In Six Thinking Hats, Edward de Bono shows how meetings can be transformed to produce quick, decisive results every time. The Six Hats method is a devastatingly simple technique based on the brain's different modes of thinking. The intelligence, experience and information of everyone is harnessed to reach the right conclusions quickly. These principles fundamentally change the way you work and interact. They have been adopted by businesses and governments around the world to end conflict and confusion in favour of harmony and productivity.

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Penguin Books Limited

Published Date

ISBN 10

0241257530

ISBN 13

9780241257531

Think!

Before It's Too Late

By: Edward de Bono

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Think!

Before It's Too Late

By: Edward de Bono

The world is full of problems and conflicts. So why can we not solve them? According to Edward de Bono, world thinking cannot solve world problems because world thinking is itself the problem. And this is getting worse: we are so accustomed to readily available information online that we search immediately for the answers rather than thinking about them. Our minds function like trying to drive a car using only one wheel. There's nothing wrong with that one wheel - conventional thinking - but we could all get a lot further if we used all four... De Bono examines why we think the way we do from a historical perspective and uses some of his famous thinking techniques, such as lateral thinking, combined with new ideas to show us how to change the way we think. If we strengthen our ability and raise our thinking level, other areas of our life - both personal and business success - will improve. De Bono is the master of the original big 'concept' book and his enticement to us to use our minds as constructively as possible should appeal to a whole new generation of fans.

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Page Count

272

Publisher

Random House

Published Date

ISBN 10

1407028693

ISBN 13

9781407028699

Lateral Thinking

A Textbook of Creativity

By: Edward De Bono

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Lateral Thinking

A Textbook of Creativity

By: Edward De Bono

THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then? Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways. Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.

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National Geographic Books

Published Date

ISBN 10

0241257549

ISBN 13

9780241257548

How to be More Interesting

Change how you see yourself and how the world sees you

By: Edward de Bono

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How to be More Interesting

Change how you see yourself and how the world sees you

By: Edward de Bono

THE classic work about changing yourself and how others see you from the world-renowned writer and philosopher Edward de Bono People spend vast amounts of money, time and energy to achieve and maintain beauty, and yet despite its undisputed importance few of us devote similar efforts to be interesting. It is often thought that intelligence, beauty and confidence make you more interesting. This is not true. Being interesting is actually a state of mind. In How to be More Interesting, lateral-thinking guru Edward de Bono reveals how playing with ideas, making connections, speculating and using the imagination are at the heart of being an interesting person. With seventy exercises that will help you bring humour, insight and surprise to everyday situations, this book will ensure that people not only find you fascinating company but also won't be able to forget you.

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273

Publisher

Penguin UK

Published Date

ISBN 10

0241336929

ISBN 13

9780241336922

Edward de Bono's Thinking for Action

By: Edward De Bono

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Edward de Bono's Thinking for Action

By: Edward De Bono

Fully illustrated and containing dozens of thought-provoking and enjoyable games, Supermind Pack is a step-by-step course in Thinking for Doing. The books covers topics such as creative thinking, risk taking, flexibility, and behavior. Supermind Pack is ideal for businessmen and women as an aid to producing effective business strategy. Follow-up to DK's successful Mind Pack.Included are: 96 page color book laminated value cards number cards playing pieces score cards dice.

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DK Publishing (Dorling Kindersley)

Published Date

ISBN 10

0789419734

ISBN 13

9780789419736

Teach Yourself To Think

By: Edward de Bono

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Teach Yourself To Think

By: Edward de Bono

Teach Yourself to Think is THE classic work of intelligent self-empowerment from world-renowned writer and philosopher Edward de Bono. Our happiness and success depend on clear thinking. But too many of us are compromised by confusion, trying to do too much at once, and not knowing what to do next. In Teach Yourself to Think, Edward de Bono shows that good thinking depends on a simple five-stage process that anyone can learn if they try. It will enable you to assess your goals, sort available information, identify the available choices, make a decision and, finally, turn thought into action. This book offers brilliant advice for anyone who needs to be able to respond to and deal with a vast range of situations at work and in life quickly, efficiently and intelligently. 'An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought' Richard Branson Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind. Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity. www.edwdebono.com

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Page Count

173

Publisher

Penguin UK

Published Date

ISBN 10

0241336902

ISBN 13

9780241336908

New Thinking for the New Millennium

By: Edward De Bono

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New Thinking for the New Millennium

By: Edward De Bono

The last 1,000 years have not been a great success, we have, he says, been far too wrapped up in thinking What is, instead of What can be.

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Page Count

308

Publisher

Viking Adult

Published Date

ISBN 10

0670888478

ISBN 13

9780670888474

The Importance of Possibility

By: Edward de Bono

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The Importance of Possibility

By: Edward de Bono

The hypothesis is a tool in our search for the truth...without possibilities we stagnate in yesterday's certainties. Here is the "father of thinking about thinking" at his most accessible.

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Blackhall Publishing, Limited

Published Date

ISBN 10

1842181343

ISBN 13

9781842181348

Textbook of Wisdom

Shortcuts to Becoming Wiser Than Your Years

By: Edward de Bono

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Textbook of Wisdom

Shortcuts to Becoming Wiser Than Your Years

By: Edward de Bono

Wisdom comes with living a long life, full of rich experiences and can’t be learnt, right? Wrong. In the Textbook of Wisdom bestselling author Edward De Bono (Lateral Thinking, Serious Creativity) explains how you do not have to have lived forever to benefit from the experience of those who have. Full of thinking tools guidelines and principles this ‘textbook’ encourages the use of values and emotions to guide you through life without allowing them to enslave you. Split into short, digestible sections perfect for grazing rather than devouring, Textbook of Wisdom is perfectly designed so you can return again and again, mining for wise words to carry through life that will open your mind to creativity and new possibilities.

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169

Publisher

Random House

Published Date

ISBN 10

1473558085

ISBN 13

9781473558083

Sur/petition

The New Business Formula to Help You Stay Ahead of the Competition

By: Edward de Bono

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Sur/petition

The New Business Formula to Help You Stay Ahead of the Competition

By: Edward de Bono

Don’t chase the market leader, be the market leader. Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition. It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful. Broken down into 3 sections Sur/petition will explain: 1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business 2. The difference between traditional competition and sur/petition 3. The meaning of ‘valufacture’ and how to create value for your business Drawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go 'beyond competition' and create a new winning game.

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145

Publisher

Random House

Published Date

ISBN 10

1473558077

ISBN 13

9781473558076

Intelligence Is Not Enough

By: Edward De Bono

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Intelligence Is Not Enough

By: Edward De Bono

It is a mistake to assume that intelligent people are neccessarily good thinkers. "The father of thinking about thinking" at his most accessible.

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Blackhall Publishing, Limited

Published Date

ISBN 10

1842181327

ISBN 13

9781842181324

How to Have Creative Ideas

62 exercises to develop the mind

By: Edward de Bono

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How to Have Creative Ideas

62 exercises to develop the mind

By: Edward de Bono

Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned. In How to Have Creative Ideas Edward de Bono - the leading authority on creative thinking - outlines 62 different games and exercises, built around random words chosen from a list, to help encourage creativity and lateral thinking. For example, if the task were to provide an idea for a new restaurant and the random word chosen was 'cloak', ideas generated might be: a highwayman theme; a Venetian theme with gondolas; masked waiters and waitresses. Or, if asked to make a connection between the two random words 'desk' and 'shorts', readers may come up with: both are functional; desks have 'knee holes' and shorts expose the knees; traditionally they were both male-associated items. All the exercises are simple, practical and fun, and can be done by anyone.

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Page Count

192

Publisher

Random House

Published Date

ISBN 10

1407030094

ISBN 13

9781407030098

Atlas of Management Thinking

By: Edward de Bono

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Atlas of Management Thinking

By: Edward de Bono

First published in 1981, this was the first book ever to be written explicitly for the right side of the reader’s brain. Much has been made of the research conducted into the left side of the brain – home to language and logic. The right side works in images, whole patterns and undefined feelings – none of which can be verbalized. This more elusive thinking often functions as what is loosely called ‘intuition’. In Atlas, de Bono shows us how to use the right side. It is an atlas because it is a visual reference of images and illustrations that point the reader in the right direction (literally). For anyone who has ever been told to trust their instinct, or who is concerned with management and decision-making, this book is a de Bono classic.

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Page Count

237

Publisher

Random House

Published Date

ISBN 10

1473550580

ISBN 13

9781473550582

Five-Day Course in Thinking

By: Edward de Bono

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Five-Day Course in Thinking

By: Edward de Bono

First published in 1967, this remarkable title from one of history’s greatest minds remains a must-read in the world of creative thinking. Based on the tenet that an error can lead to the right decision, de Bono guides the reader through a series of non-mathematical problems and puzzles, all designed to help us analyse our personal style of thinking, work out its strengths and weaknesses, and to consider the potential methods that we never use. There are three courses, each five days long and each created to focus on a different style of thinking, featuring: The Bottles Problem The Blocks Problem The L-Game The End Game A true life-changer, this book will have you thinking in ways that you never thought were possible.

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Page Count

130

Publisher

Random House

Published Date

ISBN 10

1473529964

ISBN 13

9781473529960

How To Have A Beautiful Mind

By: Edward de Bono

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How To Have A Beautiful Mind

By: Edward de Bono

People spend a fortune on their bodies, their faces, their hair, their clothes. Cosmetics, plastic surgery, diets, gym membership - everyone's trying to be more attractive. But there's an easier way to become a beautiful person. It doesn't have to be physical. No matter how you look, if you have a mind that's fascinating, creative, exciting - if you're a good thinker - you can be beautiful. And being attractive doesn't necessarily come from being intelligent or highly-educated. It isn't about having a great personality. It's about using your imagination and expanding your creativity. And it's when talking with people that we make the greatest impact. A person may be physically beautiful, but when speaking to others a dull or ugly or uncreative mind will definitely turn them off. In clear, practical language, de Bono shows how by applying lateral and parallel thinking skills to your conversation you can improve your mind. By learning how to listen, make a point, and manoeuvre a discussion, you can become creative and more appealing - more beautiful.

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Page Count

242

Publisher

Random House

Published Date

ISBN 10

1407029126

ISBN 13

9781407029122

The Six Value Medals

By: Edward de Bono

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The Six Value Medals

By: Edward de Bono

Traditional thinking habits of businesses need to be greatly improved. Analysis and judgement are no longer enough to make important corporate decisions; you can analyse the past but you have to design the future. Corporate decisions depend on values. Disputes and conflicts often arise because of a clash of those values; each party in the dispute wants to pursue its own values, often at the expense of the other party. It is therefore essential that companies, managers and employees have a full understanding of the values of everyone involved to design a way forward that benefits all parties. From the bestselling author of How to Have a Beautiful Mind and Six Thinking Hats, this groundbreaking business book provides a basis for value assessment, an essential tool in decision-making for 21st century corporations. De Bono demonstrates that values come into all areas of thinking, behaviour and decision-making and outlines a framework to focus employees' attention on a variety of values including human values, organisational values, cultural values and perceptual values. By introducing a scoring system to rate different values as strong, sound, weak or remote de Bono helps readers to prioritise and make executive decisions that count.

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Page Count

176

Publisher

Random House

Published Date

ISBN 10

1407030345

ISBN 13

9781407030340

Six Frames

For Thinking About Information

By: Edward de Bono

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Six Frames

For Thinking About Information

By: Edward de Bono

Attention is a key part of thinking clearly and productively, and yet we pay very little attention to attention itself. If you see someone lying injured in the middle of the road, for example, your attention would go to that person but, if a bright pink dog wandered past at the same time, your attention would automatically stray to the dog. That is precisely the weakness of attention - it is pulled to the unusual. How much attention do we pay to the usual? So, what can we do about it? Instead of waiting for attention to be pulled towards something unusual, we can set out frameworks for 'directing' our attention in a conscious manner. Just as we can decide to look north, west or even south-east, so we can set up a framework for directing our attention, and that's where Edward de Bono's 'six frames' come in. Each frame is a direction or method in/with which to look, based on a different shape - triangle, circle, heart, square, diamond, slab. Today we are literally surrounded by information and it has never been so easy to obtain. Yet, information itself is not enough; it's how we look at it that really counts. Using the 'six frames' technique is the key to extracting real value from the masses of facts and figures out there and, like all de Bono's techniques, it is simple, effective and will utterly change the way you interpret information.

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144

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Random House

Published Date

ISBN 10

1407023160

ISBN 13

9781407023168

The Mechanism of Mind

Understand how your mind works to maximise memory and creative potential

By: Edward de Bono

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The Mechanism of Mind

Understand how your mind works to maximise memory and creative potential

By: Edward de Bono

The Mechanism of Mind presents Edward de Bono’s original theories on how the brain functions, processes information and organises it. It explains why the brain, the ’mechanism’, can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life’s work, namely ‘natural thinking’, ‘logical thinking’,’ mathematical thinking’ and ‘lateral thinking’. De Bono also outlines his argument for introducing the word ‘PO’ as an alternative to the word ‘NO’ when putting lateral thinking into practice. Drawing on colourful visual imagery to help explain his theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, The Mechanism of Mind remains as fascinating and as insightful as it was when it was first published in 1969. This is a must-read for anyone who wants to gain a greater understanding of how the mind works and organises information – and how Edward de Bono came to develop his creative thinking tools.

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344

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Random House

Published Date

ISBN 10

1473527570

ISBN 13

9781473527577

The Happiness Purpose

By: Edward de Bono

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The Happiness Purpose

By: Edward de Bono

First published in 1977, in this extraordinarily prescient book Edward de Bono sets out his method for achieving the ultimate 21st century goal: work-life balance. Defined in terms of life-space and self-space, de Bono invites the reader to look at their life and measure the gap between these spaces – the smaller the gap, the greater our chances at happiness; but if the life-space is vastly bigger than the self-space, our coping ability is compromised and anxiety is likely. For anyone concerned with happiness and life-fulfilment this book is essential reading, and is perhaps more resonant with readers now than ever before.

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Page Count

290

Publisher

Random House

Published Date

ISBN 10

1473529972

ISBN 13

9781473529977

How To Have A Beautiful Mind

By: Edward de Bono

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How To Have A Beautiful Mind

By: Edward de Bono

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242

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Random House

Published Date

ISBN 10

1407029126

ISBN 13

9781407029122

Sur/petition

The New Business Formula to Help You Stay Ahead of the Competition

By: Edward de Bono

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Sur/petition

The New Business Formula to Help You Stay Ahead of the Competition

By: Edward de Bono

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145

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Random House

Published Date

ISBN 10

1473558077

ISBN 13

9781473558076

H+ (Plus) A New Religion?

By: Edward de Bono

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H+ (Plus) A New Religion?

By: Edward de Bono

H+ (Plus) A New Religion? provides a framework for achievement through daily acts of help or contribution. Whether this is offering other people something to laugh at or helping an elderly person cross the road, through these altruistic acts comes a sense of achievement, and from achievement comes self-esteem and a belief in oneself. Edward de Bono's new groundbreaking book offers an entirely positive way of life: with the emphasis not on sins that are to be avoided, but on things that are to be done. 'H' stands for: - Happiness - Help - Hope - Health - and, most importantly, Humour.

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Random House

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ISBN 10

140703006X

ISBN 13

9781407030067

Textbook of Wisdom

Shortcuts to Becoming Wiser Than Your Years

By: Edward de Bono

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Textbook of Wisdom

Shortcuts to Becoming Wiser Than Your Years

By: Edward de Bono

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169

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Random House

Published Date

ISBN 10

1473558085

ISBN 13

9781473558083

Serious Creativity

How to be creative under pressure and turn ideas into action

By: Edward de Bono

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Serious Creativity

How to be creative under pressure and turn ideas into action

By: Edward de Bono

If you want to be the best, focus on your most valuable asset: the power of your creative mind As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to: be creative on demand with de Bono's step-by-step approach add value to ideas and turn them into financial assets boost creativity with the power of lateral thinking break free from old ways of thinking with creative challenging

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427

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Random House

Published Date

ISBN 10

1473528038

ISBN 13

9781473528031

Eritrea

The Bradt Travel Guide

By: Edward Denison,Edward Paice

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Eritrea

The Bradt Travel Guide

By: Edward Denison,Edward Paice

A new edition of the essential guide for independent travellers to this unusual and remarkable African country. In addition to the charms of Asmara - with its broad avenues, markets and Roman Catholic cathedral - the interior, rich in historical remains, is well worth visiting and is covered comprehensively. The main port, Massawa, is a natural gateway to the 350 islands in the Red Sea that offer superb diving, and this guide provides all the necessary information.

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276

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Bradt Travel Guides

Published Date

ISBN 10

1841621714

ISBN 13

9781841621715

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