A practical, concise approach to utilizing the NCEP ATP-III recommendations is presented. The text contains an up-to-date synopsis of the results of major trials of lipid-lowering drugs and a thorough review of pharmacologic treatment options. Separate chapters cover pathophysiology, therapeutic lifestyle changes, and treatment of speical populations.
This book devoted to the stories of heroines of the sea, by the master of New England maritime lore, Edward Rowe Snow, was originally published in 1962. Included in this collection are Hannah Burgess, who navigated her husband's clipper ship safely to port after his death; His Kai Ching, a widow who took command of her husband's pirate fleet; Mrs. Jones, a Methodist missionary who was the sole survivor of the Maria, wrecked off the coast of Antigua in 1826; Madame Desnoyer, who was cast adrift with her two children and a servant off Santo Domingo in 1767, after her husband had been murdered; and Alice Rowe Snow, the author's own mother, who spent most of her first twenty years at sea aboard ships commanded by her father.
The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.
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