Edward Lasker's Books

The Age of Persuasion

How Marketing Ate Our Culture

By: Terry Edward O'Reilly,Mike Tennant

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The Age of Persuasion

How Marketing Ate Our Culture

By: Terry Edward O'Reilly,Mike Tennant

Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds - perhaps thousands - of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world.Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all:''think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between.''From the early players to the Mad Men of the 1960s and beyond, O'reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining - and eye-opening - look at a world driven by marketing.

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498

Publisher

ReadHowYouWant.com

Published Date

ISBN 10

1459609352

ISBN 13

9781459609358

Go Figure! New Directions in Advertising Rhetoric

By: Edward F. McQuarrie,Barbara J. Phillips

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Go Figure! New Directions in Advertising Rhetoric

By: Edward F. McQuarrie,Barbara J. Phillips

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric

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330

Publisher

M.E. Sharpe

Published Date

ISBN 10

0765621339

ISBN 13

9780765621337

Who Made My Bed?

A True Story. an Old Leather Envelope Reveals the True Identity a 19th Century Russian Immigrant who Founded an International Beddi

By: Edward Bronstien

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Who Made My Bed?

A True Story. an Old Leather Envelope Reveals the True Identity a 19th Century Russian Immigrant who Founded an International Beddi

By: Edward Bronstien

Travel with the authors from 19th century Russia to St. Paul, Minnesota to discover the true identity of Samuel Bronstien, the founder of the United States Bedding Co. Despite the jealousy and resentment that often exists in a family, Samuel, his wife and children work together to make the business the leading bedding company in the Upper Midwest. When the three sons retire from the company the third generation takes over. Edward Bronstien Jr., the new president, makes tough decisions to take the company - now popularly called King Koil -- to a leader in the industry, and to its ultimate sale. You'll discover how an acquisition almost failed and how the sale of the company affected the family. Over 25 years later, when Horwitz and Bronstien decide to write a book about the family and the bedding business, they discover a leather envelope containing papers and documents - some 144 years old. The real name of Samuel Bronstien is revealed: Simcha Shapotshnick! And the envelope unveils much more about the family he left in Russia.

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210

Publisher

iUniverse

Published Date

ISBN 10

144016553X

ISBN 13

9781440165535

Legacies of the Turf

A Century of Great Thoroughbred Breeders

By: Edward L. Bowen

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Legacies of the Turf

A Century of Great Thoroughbred Breeders

By: Edward L. Bowen

This book traces the careers of the men and women who bred the most outstanding Thoroughbreds of the 20th century.

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305

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Rowman & Littlefield

Published Date

ISBN 10

1493079417

ISBN 13

9781493079414

Central Park

By: Edward J. Levine

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Central Park

By: Edward J. Levine

Harper's Weekly reported in 1857 that no engineer had yet been able to present a feasible plan for Central Park and that "it may not ever happen." Their pessimism was misplaced, as Frederick Law Olmsted and Calvert Vaux's Greensward Plan was approved in May 1858. By 1860, visitors were enjoying the magnificent new park's naturalistic splendor. Central Park quickly became one of New York's premier attractions, featuring the menagerie, the mall, Bethesda Fountain, the Metropolitan Museum of Art, the music pavilion, the casino, and the original Croton Reservoir. The northern section of the park was more reminiscent of an untamed wilderness than of an urban park. Through historic postcards, Central Park highlights this man-made green oasis at the center of a teeming metropolis.

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193

Publisher

Arcadia Publishing

Published Date

ISBN 10

1439618127

ISBN 13

9781439618127

Creating the National Pastime

Baseball Transforms Itself, 1903-1953

By: G. Edward White

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Creating the National Pastime

Baseball Transforms Itself, 1903-1953

By: G. Edward White

At a time when many baseball fans wish for the game to return to a purer past, G. Edward White shows how seemingly irrational business decisions, inspired in part by the self-interest of the owners but also by their nostalgia for the game, transformed baseball into the national pastime. Not simply a professional sport, baseball has been treated as a focus of childhood rituals and an emblem of American individuality and fair play throughout much of the twentieth century. It started out, however, as a marginal urban sport associated with drinking and gambling. White describes its progression to an almost mythic status as an idyllic game, popular among people of all ages and classes. He then recounts the owner's efforts, often supported by the legal system, to preserve this image. Baseball grew up in the midst of urban industrialization during the Progressive Era, and the emerging steel and concrete baseball parks encapsulated feelings of neighborliness and associations with the rural leisure of bygone times. According to White, these nostalgic themes, together with personal financial concerns, guided owners toward practices that in retrospect appear unfair to players and detrimental to the progress of the game. Reserve clauses, blacklisting, and limiting franchise territories, for example, were meant to keep a consistent roster of players on a team, build fan loyalty, and maintain the game's local flavor. These practices also violated anti-trust laws and significantly restricted the economic power of the players. Owners vigorously fought against innovations, ranging from the night games and radio broadcasts to the inclusion of African-American players. Nonetheless, the image of baseball as a spirited civic endeavor persisted, even in the face of outright corruption, as witnessed in the courts' leniency toward the participants in the Black Sox scandal of 1919. White's story of baseball is intertwined with changes in technology and business in America and with changing attitudes toward race and ethnicity. The time is fast approaching, he concludes, when we must consider whether baseball is still regarded as the national pastime and whether protecting its image is worth the effort.

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385

Publisher

Princeton University Press

Published Date

ISBN 10

140085136X

ISBN 13

9781400851362

Baseball and American Culture

Across the Diamond

By: Frank Hoffmann,Edward J Rielly,Martin J Manning

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Baseball and American Culture

Across the Diamond

By: Frank Hoffmann,Edward J Rielly,Martin J Manning

Discover baseball's role in American society! Baseball and American Culture: Across the Diamond is a thoughtful look at baseball's impact on American society through the eyes of the game's foremost scholars, historians, and commentators. Edited by Dr. Edward J. Rielly, author of Baseball: An Encyclopedia of Popular Culture, the book examines how baseball and society intersect and interact, and how the quintessential American game reflects and affects American culture. Enlightening and entertaining, Baseball and American Culture presents a multidisciplinary perspective on baseball's involvement in virtually every important social development in the United Statespast and present. Baseball and American Culture examines baseball’s unique role as a sociological touchstone, presenting scholarly essays that explore the game as a microcosm for American societygood and bad. Topics include the struggle for racial equality, women’s role in society, immigration, management-labor conflicts, advertising, patriotism, religion, the limitations of baseball as a metaphor, and suicide. Contributing authors include Larry Moffi, author of This Side of Cooperstown: An Oral History of Major League Baseball in the 1950s and Crossing the Line: Black Major Leaguers, 1947-1959, and a host of presenters to the 2001 Cooperstown Symposium on Baseball and American Culture, including Thomas Altherr, George Grella, Dave Ogden, Roberta Newman, Brian Carroll, Richard Puerzer, and the editor himself. Baseball and American Culture features 23 essays on this fascinating subject, including: On Fenway, Faith, and Fandom: A Red Sox Fan Reflects Baseball and Blacks: A Loss of Affinity, A Loss of Community The Hall of Fame and the American Mythology Writing Their Way Home: American Writers and Baseball God and the Diamond: The Born-Again Baseball Autobiography Baseball and American Culture: Across the Diamond is an essential read for baseball fans and historians, academics involved in sports literature and popular culture, and students of American society.

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Page Count

294

Publisher

Routledge

Published Date

ISBN 10

1317788567

ISBN 13

9781317788560

Before Prozac

The Troubled History of Mood Disorders in Psychiatry

By: Edward Shorter

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Before Prozac

The Troubled History of Mood Disorders in Psychiatry

By: Edward Shorter

In this volume, Shorter presents a revealing account of why psychiatry is 'losing ground' in the struggle to treat depression. It focuses on an unexpected villain - the FDA, the very agency charged with ensuring drug safety and effectiveness. Shorter describes how the FDA permits companies to test new products only against placebo.

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321

Publisher

Oxford University Press

Published Date

ISBN 10

0195368746

ISBN 13

9780195368741

Biography of an Idea

The Founding Principles of Public Relations

By: Edward L. Bernays

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Biography of an Idea

The Founding Principles of Public Relations

By: Edward L. Bernays

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.

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965

Publisher

Open Road Media

Published Date

ISBN 10

1497698677

ISBN 13

9781497698673

Folk on the Delaware General Corporation Law

By: Edward P. Welch,Robert S. Saunders,Jennifer C. Voss

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Folk on the Delaware General Corporation Law

By: Edward P. Welch,Robert S. Saunders,Jennifer C. Voss

Because Delaware corporate law has virtually become national corporate law, its statutes and cutting-edge case law regarding corporations and alternative business entities have attracted practitioners nationwide to look to Delaware as the place of formation for corporations and other business entities. The definitive section-by-section guide to the country's most important corporate law, the Sixth Edition of Folk on the Delaware General Corporation Law is the place to turn for accurate, up-to-date, authoritative coverage of the Delaware statute. Its uniquely logical code section organization with penetrating and extensively annotated commentary brings you the best in: Effective strategies and options for specific business decisions and activities under the statute Detailed analysis of each key statutory provision and judicial decision Coverage of all the major cases, many of them unreported and unavailable in any other source Analysis organized by code section, with incisive and extensively annotated commentary Because it is a widely accepted authority in the field, Folk on the Delaware General Corporation Law is regularly cited by courts in states other than Delaware. Its section-by-section coverage makes it easy to quickly find the complete law text and analysis, including astute commentary on recent legislation and the most significant cases (including unreported opinions) with special attention to the more complex areas of practical concern.

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4980

Publisher

Wolters Kluwer

Published Date

ISBN 10

145486057X

ISBN 13

9781454860570

Animal Behavior Desk Reference

A Dictionary of Animal Behavior, Ecology, and Evolution, Third Edition

By: Edward M. Barrows

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Animal Behavior Desk Reference

A Dictionary of Animal Behavior, Ecology, and Evolution, Third Edition

By: Edward M. Barrows

Words are our tools, and, as a minimum, we should use clean tools. We should know what we mean and what we do not, and we must forearm ourselves against the traps that language sets us." -- The Need for Precise Terminology, Austin (1957, 7-8) It follows that, for effective and efficient communication, people should have, or at least understand, th

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Page Count

814

Publisher

CRC Press

Published Date

ISBN 10

1439836523

ISBN 13

9781439836521

Poet's Choice

By: Edward Hirsch

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Poet's Choice

By: Edward Hirsch

A collection of revised and expanded writings culled from the author's popular Washington Post Book World "Poet's Choice" column demonstrates how poetry responds to world challenges and introduces the work of more than 130 writers.

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456

Publisher

Houghton Mifflin Harcourt

Published Date

ISBN 10

015101356X

ISBN 13

9780151013562

The Inflamed Mind

A Radical New Approach to Depression

By: Edward Bullmore

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The Inflamed Mind

A Radical New Approach to Depression

By: Edward Bullmore

As seen on "CBS This Morning" Worldwide, depression will be the single biggest cause of disability in the next twenty years. But treatment for it has not changed much in the last three decades. In the world of psychiatry, time has apparently stood still...until now with Edward Bullmore's The Inflamed Mind: A Radical New Approach to Depression. A Sunday Times (London) Top Ten Bestseller In this game-changing book, University of Cambridge professor of psychiatry Edward Bullmore reveals the breakthrough new science on the link between depression and inflammation of the body and brain. He explains how and why we now know that mental disorders can have their root cause in the immune system, and outlines a future revolution in which treatments could be specifically targeted to break the vicious cycles of stress, inflammation, and depression. The Inflamed Mind goes far beyond the clinic and the lab, representing a whole new way of looking at how mind, brain, and body all work together in a sometimes misguided effort to help us survive in a hostile world. It offers insights into how we could start getting to grips with depression and other mental disorders much more effectively in the future.

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239

Publisher

Macmillan + ORM

Published Date

ISBN 10

1250318157

ISBN 13

9781250318152

A Historical Dictionary of Psychiatry

By: Edward Shorter

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A Historical Dictionary of Psychiatry

By: Edward Shorter

This is the first historical dictionary of psychiatry. It covers the subject from autism to Vienna, and includes the key concepts, individuals, places, and institutions that have shaped the evolution of psychiatry and the neurosciences. An introduction puts broad trends and international differences in context, and there is an extensive bibliography for further reading. Each entry gives the main dates, themes, and personalities involved in the unfolding of the topic. Longer entries describe the evolution of such subjects as depression, schizophrenia, and psychotherapy. The book gives ready reference to when things happened in psychiatry, how and where they happened, and who made the main contributions. In addition, it touches on such social themes as "women in psychiatry," "criminality and psychiatry," and "homosexuality and psychiatry." A comprehensive index makes immediately accessible subjects that do not appear in the alphabetical listing. Among those who will appreciate this dictionary are clinicians curious about the origins of concepts they use in their daily practices, such as "paranoia," "selective serotonin reuptake inhibitors" (SSRIs), or "tardive dyskinesia"; basic scientists who want ready reference to the development of such concepts as "neurotransmitters," "synapse," or "neuroimaging"; students of medical history keen to situate the psychiatric narrative within larger events, and the general public curious about illnesses that might affect them, their families and their communities-or readers who merely want to know about the grand chain of events from the asylum to Freud to Prozac. Bringing together information from the English, French, German, Italian, and Scandinavian languages, the Dictionary rests on an enormous base of primary sources that cover the growth of psychiatry through all of Western society.

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Page Count

351

Publisher

Oxford : Oxford University Press

Published Date

ISBN 10

0195176685

ISBN 13

9780195176681

Go and Go-moku

The Oriental Board Games

By: Edward Lasker

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Go and Go-moku

The Oriental Board Games

By: Edward Lasker

Go, a fascinating Oriental game, has been finding devotees in the Western world in ever greater numbers. Those who enjoy problems which test their powers of logic and imagination will want to try the game of Go for the excitement and intellectual satisfaction it provides. For those who enjoy a lighter form of contest, the author has included a section explaining Go-Moku, a very easy sister game of Go. 72 diagrams.

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244

Publisher

Courier Corporation

Published Date

ISBN 10

0486206130

ISBN 13

9780486206134

A Time for Healing

American Jewry Since World War II

By: Edward S. Shapiro

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A Time for Healing

American Jewry Since World War II

By: Edward S. Shapiro

Volume V: A Time for Healing. A Time for Healing chronicles a time of rapid economic and social progress. Yet this phenomenal success, explains Edward S. Shapiro, came at a cost. Shapiro takes seriously the potential threat to Jewish culture posed by assimilation and intermarriage—asking if the Jewish people, having already endured so much, will survive America's freedom and affluence as well.

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356

Publisher

JHU Press

Published Date

ISBN 10

0801851246

ISBN 13

9780801851247

INTRODUCTION TO OLD TESTAMENT TEXTUAL CRITICISM

By: Edward D. Andrews

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INTRODUCTION TO OLD TESTAMENT TEXTUAL CRITICISM

By: Edward D. Andrews

INTRODUCTION TO OLD TESTAMENT TEXTUAL CRITICISM" serves as an in-depth exploration of the fascinating field of textual criticism and its vital role in the understanding of the Old Testament. This comprehensive guide elucidates the rich history, rigorous methodology, and intricate processes of textual criticism applied to the Hebrew Bible. The book begins by setting the foundation with a meticulous examination of the Hebrew language, its scripts, writing materials, and the transition from scrolls to codices. This context provides readers with an essential backdrop against which to consider the complexities of the Masoretic Text, the Qumran Scrolls, and the Samaritan Text. As readers delve further into this critical text, they will encounter detailed analysis of the Septuagint and other significant ancient translations such as the Aramaic Targums, the Syriac Peshitta, and Jerome's Latin Vulgate. Through this exploration, the book demonstrates how these ancient translations serve as crucial witnesses to the text of the Old Testament. Finally, the book delves into the heart of textual criticism, presenting its goals, the types of textual corruption and changes, and the scholarly methodologies employed to reconstruct the most plausible original text. It explores the complexities and challenges of textual criticism, from reading the apparatus of Biblia Hebraica Stuttgartensia, understanding and applying external and internal textual criticism, to the importance and implications of making textual decisions. "INTRODUCTION TO OLD TESTAMENT TEXTUAL CRITICISM" is a masterful work that bridges the gap between academic scholarship and those churchgoers with a deep interest in the integrity and transmission of the Hebrew Bible. It stands as a crucial resource for scholars, students, pastors, and any reader intent on gaining a more nuanced understanding of the Old Testament. With its accessible language, well-structured format, and rich bibliographic references, this book is invaluable in studying the world's most enduring religious texts.

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Page Count

269

Publisher

Christian Publishing House

Published Date

ISBN 13

9798398845891

Folk on the Delaware General Corporation Law: Fundamentals

2011 Edition

By: Edward P. Welch,Andrew J. Turezyn,Robert S. Saunders

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Folk on the Delaware General Corporation Law: Fundamentals

2011 Edition

By: Edward P. Welch,Andrew J. Turezyn,Robert S. Saunders

For quick access to Delaware Corporation Law when you’re away from theoffice, here’s a handy portable version of Folk you caneasily carry to court in your briefcase. Adapted from the major 3-volumeanalysis of Delaware Corporation Law that is constantly cited by courtsand relied upon daily by corporate lawyers everywhere, Folk Fundamentalsgives you:The complete text of the Delaware General Corporation LawThe essential and most commonly used analytic elements of the larger set’scommentaryTake this convenient one-volume softcover “distillation” any place you need torefer to Folk on the spot.Organized for Quick and Easy Reference!Following the unique and convenient organizational format of the 3-volume set,Folk Fundamentals provides annotated commentary with each section ofthe statute. Each section’s commentary incorporates discussion of everysignificant court decision (including non-Delaware cases) that interprets thelanguage and intent of that section, and adds the incisive analysis of Folkand his successor authors. This expert commentary synthesizes statute, cases,and analysis into clear, up-to-date guidance that can be put to immediate usein any business activity or situation affected by Delaware Corporation Law.With Folk Fundamentals, you’ll be able to:Locate any provision of Delaware Corporation Law —quicklyQuote directly from the statute or commentary in the office or the courtroomSupport or counter arguments with Folk ’s proven analysis

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1262

Publisher

Wolters Kluwer

Published Date

ISBN 10

0735593086

ISBN 13

9780735593084

Ludwig Wittgenstein

By: Edward Kanterian

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Ludwig Wittgenstein

By: Edward Kanterian

Ludwig Wittgenstein is generally considered as the greatest philosopher since Immanuel Kant, and his personal life, work, and his historical moment intertwined in a fascinating, complex web. Noted scholar Edward Kanterian explores these intersections in Ludwig Wittgenstein, the newest title in the acclaimed Critical Lives series. Wittgenstein’s works—from Tractatus Logico-Philosophicus to the posthumously published Philosophical Investigations—are notoriously dense, and Kanterian carefully distills them here, proposing thought-provoking new interpretations. Yet the philosopher’s passions were not solely confined to theoretical musings, and the book explores Wittgenstein’s immersion in art and music and his social position as a member of the sophisticated Viennese upper class at the turn of the century. His personal and professional relationships also offer insights into his thoughts, as he was friends with the greatest thinkers of the twentieth century, including John Maynard Keynes, George Edward Moore, Bertrand Russell, and Gilbert Royle. The philosopher was also deeply tormented by ethical and religious questions, and his internal turmoil, Kanterian argues, gives us a deeper understanding of the important conflicts and tensions of his age. Ultimately, the author contends, Wittgenstein’s life reveals insights into the ethical quandaries of our own time. A readable and concise account, Ludwig Wittgenstein is an informative, accessible introduction to the one of the greatest thinkers of our age.

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228

Publisher

Reaktion Books

Published Date

ISBN 10

1861896093

ISBN 13

9781861896094

Herbert Hoover and the Commodification of Middle-Class America

An American Promise

By: Edward Gale Agran

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Herbert Hoover and the Commodification of Middle-Class America

An American Promise

By: Edward Gale Agran

Herbert Hoover rose from a rudimentary background to establish himself as a self-made millionaire and leading progressive reformer. Until the disaster that hit the nation in 1929, Hoover was known globally as the “Great Humanitarian” who had saved the lives of scores of millions of Europeans and Asians during and following WWI. As Secretary of Commerce through the twenties, the “Great Engineer” constructed, tooled, and fine-tuned the most powerful economy in the world. Hoover was celebrated as a representative product of America’s rise to global domination and a formidable voice for progressivism who could finish the job in the White House. The Depression was Hoover’s undoing, but historians recognize they must take account of his considerable contributions to the creation of “twentieth-century America.” As we learn more of that America, Hoover makes “more sense.” With due consideration of Hoover’s accomplishments, one can further understand the construction of the American industrial and corporate economy, progressivism and the New Deal, and political posturing throughout the century. Equally significant, one can comprehend twentieth-century “cash-box” culture and Hoover’s formidable contributions as a public servant to the commodification of American life. He endeavored to establish that all could fulfill a secure, middle-class life—in essence, achieve the “American Dream.” This concept in part was created by Hoover, who also was considered one of the nation’s public-relations geniuses. The political establishment continues to build upon the social and cultural foundation he laid. That foundation, while under stress, remains fundamentally sound as the nation enters the twenty-first century. The criticisms rained down upon American materialism echo dangers Hoover warned against. He subscribed to the maxim that a genuinely good society is not one premised upon material values; it is established upon a widely distributed sense of well-being grounded in service and compassion. Hoover never lost sight of the imperative of selflessness for the good of others, the nation, and oneself within an individualistically driven society rich in comforts and security. He sedulously worked to create a middle-class identity which spoke to material well-being and fundamental decency. A true believer, Herbert Clark Hoover energetically embraced the “American Promise.”

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Page Count

301

Publisher

Lexington Books

Published Date

ISBN 10

1498535739

ISBN 13

9781498535731

Book's by Edward Lasker

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