Edward L. Bernays's Books

Biography of an Idea

The Founding Principles of Public Relations

By: Edward L. Bernays

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Biography of an Idea

The Founding Principles of Public Relations

By: Edward L. Bernays

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.

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Page Count

965

Publisher

Open Road Media

Published Date

ISBN 10

1497698677

ISBN 13

9781497698673

Biography of an Idea

The Founding Principles of Public Relations

By: Edward L. Bernays

Write a review Read reviews Take a Quiz Solve Book Puzzle

Biography of an Idea

The Founding Principles of Public Relations

By: Edward L. Bernays

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

965

Publisher

Open Road Media

Published Date

ISBN 10

1497698677

ISBN 13

9781497698673

Public Relations

By: Edward L. Bernays

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Public Relations

By: Edward L. Bernays

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

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Page Count

387

Publisher

University of Oklahoma Press

Published Date

ISBN 10

0806188839

ISBN 13

9780806188836

Participatory Creativity

Introducing Access and Equity to the Creative Classroom

By: Edward P. Clapp

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Participatory Creativity

Introducing Access and Equity to the Creative Classroom

By: Edward P. Clapp

Participatory Creativity: Introducing Access and Equity to the Creative Classroom presents a systems-based approach to examining creativity in education that aims to make participating in invention and innovation accessible to all students. Moving beyond the gifted-versus-ungifted debate present in many of today’s classrooms, the book’s inclusive framework situates creativity as a participatory and socially distributed process. The core principle of the book is that individuals are not creative, ideas are creative, and that there are multiple ways for a variety of individuals to participate in the development of creative ideas. This dynamic reframing of invention and innovation provides strategies for teachers, curriculum designers, policymakers, researchers, and others who seek to develop a more equitable approach towards establishing creative learning experiences in various educational settings.

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Age

Page Count

218

Publisher

Routledge

Published Date

ISBN 10

1317370368

ISBN 13

9781317370369

Book's by Edward L. Bernays

Biography of an Idea

Biography of an Idea

Biography of an Idea

Biography of an Idea

Public Relations

Public Relations

Participatory Creativity

Participatory Creativity

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