This book provides a historical analysis of presidential rhetoric regarding war and examines the similarities, differences, effectiveness, and ethics of the persuasive strategies used by the White House through the history of the nation. In the United States, the decision to use military force typically is made by the president, even though it is actually Congress that has the authority to commit the nation to war. It is also the president's job to inform the American people when that decision has been made—and to attempt to convince the citizens to support their government in the decision to go to war. The book traces the development of the rhetoric used by presidents to convince Americans to go to war, from the earliest days of the nation to the latest conflicts in Afghanistan and Iraq. After an overview of the governmental issues related to committing to combat, the author evaluates presidential speeches over the course of ten American conflicts to determine how effective—and ethical—presidents have been in communicating with various publics. Taking neither a pro- nor antiwar stance, this text focuses entirely on the period leading up to the announcement of a formal conflict.
Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.
Reflecting the ever-increasing changes in the public relations industry, this new text offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations. Chapters move from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to emerging media, including digital and social. Readers will learn how public relations and persuasion theories are at the heart of a practitioner’s day-to-day work, and see how a strong understanding of theories can make them more effective and strategic professionals.
Traces the history of American editorial cartooning, discussing the importance of editorial cartooning and its contribution to the nation's development.
Sports are inspiring and uplifting. They can also bring out some of the worst characteristics in human nature: narcissism, prejudice, greed. This book looks at the major sports scandals in modern American history, from the Black Sox fix of 1919 to the current concussion crisis in the NFL. With today's digital media and the tremendous amount of money involved in sports, scandals are becoming more frequent and more damaging. How should a sports league respond to a scandal, act to protect the integrity of their organization, and address their many audiences—the fans, the media, and other players—when things go wrong? This book covers the big three sports—football, baseball, and basketball—to illuminate some of the biggest scandals in the history of American sports, using case studies to explain the scandals and the organizations' responses to crises. The work examines the major sports scandals in the 20th and 21st centuries, including the Black Sox fix of 1919, the institutional racism faced by Jackie Robinson in the late 1940s, the point-shaving scheme in 1950s-era college basketball, and unresolved crises that continue to damage sports today. Author Edward J. Lordan describes the historic conditions surrounding the scandals and administrators' responses to identifying, addressing and, when possible, resolving these crises.
Reflecting the ever-increasing changes in the public relations industry, this new text offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations. Chapters move from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to emerging media, including digital and social. Readers will learn how public relations and persuasion theories are at the heart of a practitioner’s day-to-day work, and see how a strong understanding of theories can make them more effective and strategic professionals.
Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.
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