For those setting out on a postretirement career as well as those choosing self-employment after job loss, this guide provides targeted information for the legal, financial, administrative, technological, psychological, and family concerns specific to entrepreneurship after the age of 50. With an enlightening combination of real-world advice and...
This book guides readers through a very comprehensive, step-by-step process to produce professional-quality business plans to attract the financial backing entrepreneurs need, no matter what their dream.
The secrets behind creating compelling and successful business plans that are sure to attract financial backers and help business owners stay on track are revealed step-by-step in this invaluable guide. Containing clear, detailed explanations of the guidelines that banks, venture capital firms, and the Small Business Administration (SBA) use to grant loans and other financial support to businesses, this crucial resource equips potential business owners with a wealth of knowledge on lending procedures.& This guide includes hundreds of useful ideas for developing, operating, marketing, and building a profitable business. Also included are copious examples and resources for further study. By demonstrating how to make each business plan uniquely suited to a particular endeavor—such as home-based businesses, sole proprietorships, and franchise operations—this comprehensive handbook ensures that anyone can embark on a new business venture with confidence and clarity. The newly updated Third Edition includes: Increased focus on Social Entrepreneurship or Social Ventures.Updated examples, including ventures that apply the latest technology. An expanded section that presents eight fundamental thinking tools that underlie entrepreneurial success and creativity. These include how to nurture your creativity and develop and test ideas without spending a penny. A new and expanded section on establishing feasibility before creating a full business plan. Expanded tools for researching business ideas, interviewing potential customers, and developing a competitive analysis to judge your ideas against potential competitors. A simple and direct Venture Assessment Tool to specify the issues that are essential for success and enables you to evaluate the potential of your venture.
Encountering the World reorients modern psychology by finding a viable middle ground between the study of nerve cells and cultural analysis. The emerging field of ecological psychology focuses on the "human niche" and our uniquely evolved modes of action and interaction. Rejecting both mechanistic cognitive science and reductionistic neuroscience, the author offers a new psychology that combines ecological and experimental methods to help us better understand the ways in which people and animals make their way through the world. The book provides a comprehensive treatment of ecological psychology and a unique synthesis of the work of Darwin, neural Darwinism, and modern ecologists with James Gibson's approach to perception. The author presents detailed discussions on communication, sociality, cognition, and language--topics often overlooked by ecological psychologists. Other issues covered include ecological approaches to animal behavior, neural mechanisms, perception, action, and interaction. Provocative and controversial, Encountering the World makes a significant contribution to the debate over the nature of psychology.
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