Fella's extraordinary photographs, taken as records of vernacular lettering and composition, are combined and juxtaposed with the finest examples of his unique hand lettering"--Book jacket.
The Americanization of Edward Bok; The Autobiography of a Dutch Boy Fifty Years After, is many of the old books which have been considered important throughout the human history. They are now extremely scarce and very expensive antique. So that this work is never forgotten we republish these books in high quality, using the original text and artwork so that they can be preserved for the present and future generations. This whole book has been reformatted, retyped and designed. These books are not made of scanned copies of their original work and hence the text is clear and readable.
Edward Bok (born Eduard Willem Gerard Cesar Hidde Bok) (October 9, 1863 – January 9, 1930) was a Dutch born American editor and Pulitzer Prize-winning author. He was editor of the Ladies' Home Journal for thirty years. Bok is credited with coining the term living room as the name for room of a house that had commonly been called the parlor or drawing room. He also created Bok Tower Gardens in central Florida.
This book was to have been written in 1914, when I foresaw some leisure to write it, for I then intended to retire from active editorship. But the war came, an entirely new set of duties commanded, and the project was laid aside. Its title and the form, however, were then chosen. By the form I refer particularly to the use of the third person. I had always felt the most effective method of writing an autobiography, for the sake of a better perspective, was mentally to separate the writer from his subject by this device. Moreover, this method came to me very naturally in dealing with the Edward Bok, editor and publicist, whom I have tried to describe in this book, because, in many respects, he has had and has been a personality apart from my private self. I have again and again found myself watching with intense amusement and interest the Edward Bok of this book at work. I have, in turn, applauded him and criticised him, as I do in this book. Not that I ever considered myself bigger or broader than this Edward Bok: simply that he was different. His tastes, his outlook, his manner of looking at things were totally at variance with my own. In fact, my chief difficulty during Edward Bok's directorship of The Ladies' Home Journal was to abstain from breaking through the editor and revealing my real self. Several times I did so, and each time I saw how different was the effect from that when the editorial Edward Bok had been allowed sway. Little by little I learned to subordinate myself and to let him have full rein. But no relief of my life was so great to me personally as his decision to retire from his editorship. My family and friends were surprised and amused by my intense and obvious relief when he did so. Only to those closest to me could I explain the reason for the sense of absolute freedom and gratitude that I felt. Since that time my feelings have been an interesting study to myself. There are no longer two personalities. The Edward Bok of whom I have written has passed out of my being as completely as if he had never been there, save for the records and files on my library shelves. It is easy, therefore, for me to write of him as a personality apart: in fact, I could not depict him from any other point of view. To write of him in the first person, as if he were myself, is impossible, for he is not.
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