Edward Cust's Books

Customer Visits: Building a Better Market Focus

Building a Better Market Focus

By: Edward F. McQuarrie

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Customer Visits: Building a Better Market Focus

Building a Better Market Focus

By: Edward F. McQuarrie

Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.

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Page Count

344

Publisher

Routledge

Published Date

ISBN 10

1317473477

ISBN 13

9781317473473

Better Customer Service

Simple Rules You Can Apply Today

By: Edward C. Brewer,Terence L. Holmes

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Better Customer Service

Simple Rules You Can Apply Today

By: Edward C. Brewer,Terence L. Holmes

This readable and concise research-based book discusses seven simple rules that will help businesses and individuals improve their customer satisfaction and workplace environments – and make the world a little better and more pleasant. An author team with extensive cross-sector experience provides a foundation that will help improve customer service no matter the type of organization or situation, allowing customization according to industry standards and expectations. Although the basic steps are simple – going all the way back to preschool and kindergarten – they can have a significant positive impact on customer service and on basic human interaction. If an employee follows these simple steps, not only will relationships with customers improve, but so will relationships with co-workers, increasing overall organizational satisfaction. Readers who adopt the principles in this book may find that their personal relationships improve as well. The primary audience of this work includes any business that desires to improve customer service. However, anyone who works with people will appreciate the conversational tone and specific illustrative examples in this clear and immediately actionable book.

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Routledge

Published Date

ISBN 10

1000394891

ISBN 13

9781000394894

The Effective Manager's Handbook for Customer Service Success

By: Edward D. Gagnon,Gregory D. Ward

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The Effective Manager's Handbook for Customer Service Success

By: Edward D. Gagnon,Gregory D. Ward

It's a Service World. To succeed long-term, companies must retain and grow their customer base. The Effective Manager's Handbook for Customer Service Success is the tool that will give every manager insight into successful customer service, from people to processes, from motivation to measurement. Including 52 quick and enlightening customer service tips plus weekly motivational quotes from business leaders and philosophers, the Handbook can be an asset to your company. The Handbook also offers an action-oriented Weekly Service Notebook. This tool encourages simple but effective daily documentation of service successes to recognize employee performance. You can also document symptoms of poor service, the complaints and issues often identified but more often forgotten that become chronic to your company. Documenting symptoms enables you to focus improvement efforts and maximize customer retention. Whether the action is to recognize great employee service or attack a recurring customer service issue, use this tool to document successes and symptoms. Review and act weekly. Constantly strive to improve your bottom line by improving your customer service. Every company in the world can improve its customer service. This book, in your hands, can help you begin Improving Your Bottom Line by Improving Your Customer Service...today!

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Page Count

126

Publisher

iUniverse

Published Date

ISBN 10

0595150950

ISBN 13

9780595150953

Strategic Innovations in Customer Service Delivery

By: Lewis Kimutai Cheruiyot,Harshila Gujar,Pankaj Lembhe,Dr. Edward Kalisa

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Strategic Innovations in Customer Service Delivery

By: Lewis Kimutai Cheruiyot,Harshila Gujar,Pankaj Lembhe,Dr. Edward Kalisa

TOPICS IN THE BOOK Innovation Strategies and Performance of Tea Firms: A Case Study of James Finlay (Kenya) Limited Unlocking Potential: The Strategic Advantage of Neurodiversity in the Workplace Technological Standards for Interoperable Toll Collection: A Framework for Seamless Integration Impact of Service Quality Dimensions on Citizens’ Satisfaction with Land Services in Rwanda

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Cari Journals USA LLC

Published Date

ISBN 10

9914978568

ISBN 13

9789914978568

The Business Analyst's Guide to Oracle Hyperion Interactive Reporting 11

Quickly Master this Powerful Business Intelligence Product

By: Edward J. Cody

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The Business Analyst's Guide to Oracle Hyperion Interactive Reporting 11

Quickly Master this Powerful Business Intelligence Product

By: Edward J. Cody

Quickly master the extremely robust and powerful Oracle Hyperion Interactive Reporting 11 tool with this book and eBook.

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Page Count

329

Publisher

Packt Publishing Ltd

Published Date

ISBN 10

184968037X

ISBN 13

9781849680370

Entrepreneurs in High Technology

Lessons from MIT and Beyond

By: Edward B. Roberts

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Entrepreneurs in High Technology

Lessons from MIT and Beyond

By: Edward B. Roberts

The ingredients for success in starting and developing a technology-based company aren't obvious. Why, for example, did Digital Equipment Corporation succeed--and indeed become one of the most successful high-tech corporations in the world--while dozens of other companies with similar beginnings fail? It is a question that demands careful consideration by anyone setting up a new company or who is interested in starting one. In Entrepreneurs in High Technology, Edward Roberts, a Professor at the MIT Sloan School of Management, offers entrepreneurs a goldmine of information on starting, financing, and expanding a high-tech firm. His book reveals the results of research conducted over twenty-five years on several hundred high-tech firms, and it reflects the insights of the author's own first-hand experience as a company founder, director, and venture capitalist. Focusing on firms in the Greater Boston area--many of which have had technological links with MIT--Roberts traces the origins and the evolution of the high-technology failures and successes. He examines the work experience and family backgrounds of successful technical entrepreneurs, their sources of funding, and the ways they respond to the challenge of business growth. He compares the track records of firms with multi-founder teams and firms with individual founders, contrasts the performance of consulting firms and research-and-development contractors against companies that start out with a product, identifies the factors that limit an enterprise's ability to raise outside capital, and explores the critical influence of marketing orientation on successful companies. In a penetrating analysis of highly successful ventures, the author reveals the importance of strategically transforming the company to a market-oriented focus, and he examines the widespread tendency, even among the most successful high-tech firms, to displace the founder before the company achieves "super-success." For anyone planning to start a technology-based enterprise, Entrepreneurs in High Technology is essential reading--an invaluable preview of the financial, organizational, and marketing issues that confront every new high-tech venture. For business and technology watchers, it is an informative account of the promise and the perils entailed in bringing innovative ideas to the marketplace.

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Page Count

412

Publisher

Oxford University Press

Published Date

ISBN 10

0199762902

ISBN 13

9780199762903

Microsoft SQL Server 2005 Analysis Services

By: Edward Melomed,Irina Gorbach,Alexander Berger,Py Bateman

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Microsoft SQL Server 2005 Analysis Services

By: Edward Melomed,Irina Gorbach,Alexander Berger,Py Bateman

Microsoft SQL Server Analysis Services provides fast access to data by means of multidimensional data structures and the multidimensional query languag MDX. Analysis Services provides the capability to design, create, and manage multidimensional cubes based on data warehouse tables, and it serves as the foundation for the Microsoft Business Intelligence strategy. Microsoft SQL Server 2005 Analysis Services gives the reader insight into the way Analysis Services functions. It not only explains ways to design and create multidimensional objects, databases, dimensions, and cubes, but also provides invaluable information about the reasons behind design decisions made by the development team. Here's what you will find inside: Understand the key concepts of multidimensional modeling Explore the multidimensional object model and its definition language Learn the main concepts of the MDX language and gain an in-depth understanding of advanced MDX concepts Understand the mechanisms of integrating multidimensional and relational databases Learn how to build client applications to access data in Analysis Services Examine server architecture, including main data structures, data processing, and query resolution algorithms Gain a deep understanding of the internal and external protocols for data transfer, including the XML/A protocol Explore how Analysis Services manages memory Explore the security model, including role-based security, code-access security, and data security Discover how to monitor and manage Analysis Services All the code for the sample database used in the book can be found at www.informit.com/title/0672327821.

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Page Count

865

Publisher

Sams Publishing

Published Date

ISBN 10

0768689996

ISBN 13

9780768689990

Using Clipper

By: W. Edward Tiley

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Using Clipper

By: W. Edward Tiley

The bestselling database book from Que--updated for version 5.01. Includes a thorough tutorial for database programmers and covers all the new features of Clipper. Plus, provides a comprehensive reference section for syntax and examples of all Clipper functions.

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Page Count

804

Publisher

Prentice Hall

Published Date

ISBN 10

0880228857

ISBN 13

9780880228855

Book's by Edward Cust

Customer Visits: Building a Better Market Focus

Customer Visits: Building a Better Market Focus

Better Customer Service

Better Customer Service

The Effective Manager's Handbook for Customer Service Success

The Effective Manager's Handbook for Customer Service Success

Strategic Innovations in Customer Service Delivery

Strategic Innovations in Customer Service Delivery

The Business Analyst's Guide to Oracle Hyperion Interactive Reporting 11

The Business Analyst's Guide to Oracle Hyperion Interactive Reporting 11

Entrepreneurs in High Technology

Entrepreneurs in High Technology

Microsoft SQL Server 2005 Analysis Services

Microsoft SQL Server 2005 Analysis Services

Using Clipper

Using Clipper

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