Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. - includes extensive literature search on social media in the context of the marketing discipline - provides key areas for future research and recommendations for practitioners - shows the importance for marketers of understanding individual behaviour on social media
There is hardly any person who is either not conversant with or not heard about occult sciences of which Yantra, Mantra, Tantra and not heard about occult sciences of which Yantra, Mantra, Tantra and forces are simply tributaries. Hindus, Jains, Muslims, ascetics, peers have written a lot about such sciences but only a selected few know how to use such devices ably and safely. The learned author has given detailed account on use, caution, warnings and methods for using such devices which are meant for relieving or causing agony/harm to a targeted person. The author has furnished relevant details about Yantra, Mantra and Tantra, black magic, sorcery etc. Hopefully, the right information will satiate urge of inquisitive readers, for some of whom it may be a new subject.
This book is intended to be a comprehensive and standard textbook for undergraduate students of Microeconomics. Apart from providing students with sufficient study material for examination purpose, it aims at making them understand economics. An effort has been made to explain abstract and complex microeconomic theories in a simple and lucid language without sacrificing analytical sophistication. The subject matter has been structured in a systematic manner without leaving gaps for the readers to fill in. Though the approach is non-mathematical, simple algebra has been used to give a concrete view of economic concepts and theories and to show the applicability of economic theories in decision making.
There Has Been A Rapidly Growing Demand For Professional Managerial Manpower Over The Past Two Decades, As A Result Of Which Most Indian Universities And Management Institutes Had To Introduce Degree And Diploma Courses Right At The Undergraduate Level, With Business Economics As A Separate Paper. To Meet The Requirement Of The Students Who Take On Economics For Business For The First Time, The Subject Matter Needs To Be Within Their Comprehension Level That At The Same Time Lays A Strong Foundation. This Book Meets This Requirement By Presenting A Short, Simpler And Restructured Version Of The Author S Popular Book Managerial Economics. The Book Is As Per The Model Syllabus Of Business Economics Recommended By The Ugc For Bba Students, With Additional Topics For The Sake Of Completeness And To Cover The Syllabi Of A Large Number Of Universities. The Book Also Caters To Bbe, B Com, And Pgdbm Courses Run By The Indian Universities And Management Institutes. The Book Differs From The Author S Managerial Economics In Its Scope Of The Subject Matter And The Level Of Analytical Treatment, Inasmuch As Here Only The Microeconomic Aspects Of Managerial Economics Are Covered.
Principles Of Economics Is A Comprehensive Textbook For Undergraduate And Postgraduate Students. The Book Begins With A Simple Introduction To Economics As A Social Science, Moves On To Basic Economic Problems Of Individuals, Firms And The Society Focusin
This book is about applications of remote sensing techniques in the studies on soils. In pursuance of the objective, the book initially provides an introduction to various elements and concepts of remote sensing, and associated technologies , namely Geographic Information System (GIS), Global Positioning System (GPS) in chapter-1. An overview of the sensors used to collect remote sensing data and important Earth observation missions is provided in chapter-2. The processing of satellite digital data (geometric and radiometric corrections, feature reduction, digital data fusion, image enhancements and analysis) is dealt with in Chapter-3. In the chapter to follow the interpretation of remote sensing data , very important and crucial step in d eriving information on natural resources including soils resources, is discussed. An introduction to soils as a natural body with respect to their formation, physical and chemical properties used during inventory of soils, and soil classification is given in Chapter-5.The spectral response patterns of soils including hyperspectral characteristics -fundamental to deriving information on soils from spectral measurements, and the techniques of soil resources mapping are discussed in chapter-6 and -7,respectively. Furthermore, the creation of digital soil resources database and the development of soil information systems, a very important aspect of storage and dissemination of digital soil data to the end users are discussed in ch.apter-8. Lastly, the applications of remote sensing techniques in soil moisture estimation and soil fertility evaluation are covered in chapter-9 and -10, respectively.
With the NEP 2020 and expansion of research and knowledge has changed the face of education to a great extent. In the Modern times, education is not just constricted top the lecture method but also includes a practical knowledge of certain subjects. This way of education helps a student to grasp the basic concepts and principles. Thus, trying to break the stereotype that subjects like Physics, Chemistry and Biology means studying lengthy formulas, complex structures, and handling complicated instruments, we are trying to make education easy, fun, and enjoyable.
For over two decades, large infrastructure development projects have been the subject of major controversies the world over. This book is a comprehensive account of the well-known Sardar Sarovar Project in India and the world-wide campaign against it led by the Narmada Bachao Andolan. The book attempts to understand the unfurling crisis around the Project in order to develop a comprehensive sociology of development action that goes beyond positivist methods and evaluative frames. It deals with three main research concerns: first, the theoretical focus on actually existing development; second, a methodological query concerning critical analysis; and third, the substantive examination of the NBA and its collective action against displacement in the Narmada Valley. Published posthumously, the book ends with the Supreme Court judgement on the Sardar Sarovar Dam. Amita Baviskar, well-known expert in the field, brings the debate up to the present in the
This volume discusses dissimilar metal joining by fusion and solid-state processes. It is a complex process due to differences in chemical compositions, physical properties, mechanical properties, and thermal properties of the parent metals to be joined. The contents focus on issues related to fusion and solid-state welding of dissimilar metals. The book is based on the fundamental and experimental investigation on methodologies used to overcome issues related to dissimilar metal joining by fusion welding (GTAW and its variant), resistance spot welding and solid state joining (friction stir welding, friction stir spot welding, and diffusion bonding) largely based on research investigation conducted at Indian Institute of Technology (IIT) Roorkee.
The book is designed for practising managers, who should be interested in applying management theories for enhancing the performance of their enterprises and improving employee satisfaction. The design of the book will also be very useful for all researchers engaged in different Management and Behavioural Science research, as a guideline in the formulation of problems, collection and analysis of data, interpretation of findings and report writing.
This book compiles the latest information on different kinds of natural, plant-based super sweeteners. A book on alternative, natural super sweeteners is extremely timely and useful, especially, in light of the decreasing cultivable area, ever increasing demand for sucrose, and the well identified ills of sugar consumption. Every year more than 5.0 million people die due to diabetes and diabetes-associated diseases like cardiovascular, kidney disorder, liver cancer etc. This book describes the use of non-saccharide super sweet principles to counter such maladies. The readers will get an in-depth understanding of different kinds of sweeteners, molecular basis of sweetness, their general classification, plant source with photo-plates etc. The chapters explain different kinds of super-sweet principles. This book emphasizes on the propagation, cultivation and conservation of NSSS plants (NSSSP) and extraction of super sweet principles and granting of generally recognised as safe (GRAS) certificate to sweeteners. The concluding chapter describes the eco-physiological difference between saccharide super sweet and non saccharide sweet plants. The book also describes commercial production of selected potential Natural Super Sweeteners. This book will be of great interest to researchers, extension workers as well as postgraduate students in Food science nutrition, ayurveda, plant physiology, Unani, naturopathy, biochemistry and plant breeding. It would also be of interest to industry stakeholders in sweetener industry and alternative sweetener manufactures.
This book discusses effective social innovation strategies facilitated by civil society organisations (CSOs) to tackle India’s significant urban sanitation challenge. It presents the contours of an ecosystem that includes citizen participation and strengthening community-managed systems for improved sanitation and public health. The book analyses case studies of effective sanitation programmes as well as experiments with innovative ideas in different regional contexts by CSOs to meet the contextual needs of the community and to ensure access to safe sanitation, especially among the urban poor. It highlights the challenges and the need for active participation of communities for change in behaviour, increasing institutional capacities of municipalities for standardising and scaling up strategies which work. The authors highlight the need for designing low-cost solutions, organising informal sanitation workers, serving marginalised communities and building effective alliances between communities and institutions to influence public policy. Rich in empirical data, this book will be useful for scholars and researchers of urban studies, public policy, governance, political science, development studies and sociology as well as for CSOs and non-governmental organisations (NGOs) working on urban sanitation, urban planning and public policy.
This book introduces readers in the environmental policy-making and management process in India by examining various dimensions of environmental challenges faced by the nation. These are: environmental policy development, institutional mechanisms, legal and regulatory questions, cultural and spiritual aspects, and international environmental concerns influencing India. The book is divided into four parts.
Beginning with an overview of the distribution and utilization of healthcare facilities in developing countries, this book presents an in-depth investigation of the role they play in Mau district, India. It analyses primary data collected through a sample survey of 680 households selected from 31 villages and two urban centres of Mau district. It then moves on to discuss the conceptual and theoretical framework of healthcare facilities, throwing light on the variation in their availability, accessibility and affordability. The book then considers the distribution of healthcare facilities, focusing on their spatio-temporal change and rural-urban variations, before moving on to addressing the relationship between the socio-economic characteristics of inhabitants and their utilization pattern of healthcare facilities in the area studied.
Lock down next-generation Web services "This book concisely identifies the types of attacks which are faced daily by Web 2.0 sites, and the authors give solid, practical advice on how to identify and mitigate these threats." --Max Kelly, CISSP, CIPP, CFCE, Senior Director of Security, Facebook Protect your Web 2.0 architecture against the latest wave of cybercrime using expert tactics from Internet security professionals. Hacking Exposed Web 2.0 shows how hackers perform reconnaissance, choose their entry point, and attack Web 2.0-based services, and reveals detailed countermeasures and defense techniques. You'll learn how to avoid injection and buffer overflow attacks, fix browser and plug-in flaws, and secure AJAX, Flash, and XML-driven applications. Real-world case studies illustrate social networking site weaknesses, cross-site attack methods, migration vulnerabilities, and IE7 shortcomings. Plug security holes in Web 2.0 implementations the proven Hacking Exposed way Learn how hackers target and abuse vulnerable Web 2.0 applications, browsers, plug-ins, online databases, user inputs, and HTML forms Prevent Web 2.0-based SQL, XPath, XQuery, LDAP, and command injection attacks Circumvent XXE, directory traversal, and buffer overflow exploits Learn XSS and Cross-Site Request Forgery methods attackers use to bypass browser security controls Fix vulnerabilities in Outlook Express and Acrobat Reader add-ons Use input validators and XML classes to reinforce ASP and .NET security Eliminate unintentional exposures in ASP.NET AJAX (Atlas), Direct Web Remoting, Sajax, and GWT Web applications Mitigate ActiveX security exposures using SiteLock, code signing, and secure controls Find and fix Adobe Flash vulnerabilities and DNS rebinding attacks
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