Dwight G. Smith's Books

Great Horned Owl

By: Dwight G. Smith

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Great Horned Owl

By: Dwight G. Smith

A complete natural history of the species, in straightforward text and brilliant color photographs.

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Page Count

116

Publisher

Stackpole Books

Published Date

ISBN 10

0811726894

ISBN 13

9780811726894

Critical Thinking for Marketers, Volume I

Learn How to Think, Not What to Think

By: David Dwight,Terry Grapentine,David Soorholtz

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Critical Thinking for Marketers, Volume I

Learn How to Think, Not What to Think

By: David Dwight,Terry Grapentine,David Soorholtz

All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call “arguments.” An argument is a set of related statements comprising premises and a conclusion. Ideally, premises give an audience good reasons for accepting your argument’s conclusion. In marketing, these “conclusions” are normative decisions about what an organization should do, for example, raise prices by five percent, add a new sales territory or, perhaps, change the marketing communications mix to invest more in digital and less in print. The premises are the rationale behind why the organization should take such actions. Critical Thinking for Marketers: Learn How to Think, Not What to Think provides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument. For example, the book describes two basic kinds of arguments—deductive and inductive—and how to examine whether such arguments are “good” or not. To do this, the book explains 60 logical fallacies—or errors in reasoning—that marketers should avoid. Additionally, the authors’ several “Think Better” discussions examine how fields such as philosophy, behavioral economics, and marketing theory have informed the principles of critical thinking in marketing.

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Page Count

157

Publisher

Business Expert Press

Published Date

ISBN 10

1631571176

ISBN 13

9781631571176

Colonial Chesapeake Families 1

By: Harrison Dwight Cavanagh

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Colonial Chesapeake Families 1

By: Harrison Dwight Cavanagh

Alexander, Bland, Beall, Berry, Blake, Bocock, Bond, Bonderant, Boone, Bowie, Bradford, Brooke, Broome, Boyd, Butler, Cabell-Horsley, Cadwalader, Carroll, Cavanagh, Chapman-Pearson, Clagett, Claiborne, Cole, Compton, Cullen, Denwood-Covington, Dering, Dorsey, Dunscomb, DuVal, Eltonhead, Elzey, Eversfield, Ewell, Fauntleroy, Fielder, Gantt, Gittings, Glover, Graves, Greenfield, Hall, Hay, Heighe, Hilleary, Holdsworth, Keene, King, Lee-Fearn, Lewis, Mackall, Moore-Weems, Nelson, Parker, Parrott, Perkins, Reynolds, Roberts, Semmes, Skinner, Smith (Highlands), Sprigg, Stoddert, Stoughton-Stoss, Tasker, Tryon, Waring, Weems, Wheeler, Wight (White), Williams, Winder, Wortham Worthington, Wood, Wright, Young-Smith (Halls-Creek), with 57 ancestral British pedigrees.

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Page Count

818

Publisher

Xlibris Corporation

Published Date

ISBN 10

1493188119

ISBN 13

9781493188116

The Papers of Dwight David Eisenhower

The Presidency: Keeping the Peace

By: Dwight David Eisenhower

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The Papers of Dwight David Eisenhower

The Presidency: Keeping the Peace

By: Dwight David Eisenhower

The final set of volumes (Vol 18-21 sold separately) of The Papers of Dwight David Eisenhower contain 1,783 documents drawn from Eisenhower's second term as president from 20 January 1957 to 20 January 1961. Completing a monumental project that began with publication of The War Years in 1970, this final set of volumes of The Papers of Dwight David Eisenhower contains 1,783 documents drawn from Eisenhower's second term as president from 20 January 1957 to 20 January 1961. In these years Eisenhower worked hard to hold the focus of American national politics on the two major objectives he had set for his presidency in 1952: to sustain the policy of containment without precipitating a war with the Soviet Union and to reduce the role of the federal government in U.S. domestic affairs. In both cases, events at home and abroad intruded—diverting attention to immediate problems, endangering the peace, and forcing the White House to devote most of its leadership to the crises of the day. As president during this tense period, Eisenhower maintained an extensive and revealing correspondence with prominent individuals as well as with personal friends. These letters, together with the occasional entries made in his diary, shed considerable light upon the major national concerns of the 1950s. The volumes also include private and secret correspondence previously unavailable to scholars. Some of these items have been only recently declassified, and many appear here in print for the first time. Taken as a whole, the Eisenhower papers from 1957-61 provide firm documentary evidence of the manner in which Eisenhower dealt with the complex internal and external problems faced by all of our modern political leaders.

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Page Count

1203

Publisher

JHU Press

Published Date

ISBN 10

0801873592

ISBN 13

9780801873591

COLONIAL CHESAPEAKE FAMILIES British Origins and Descendants

By: Harrison Dwight Cavanagh

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COLONIAL CHESAPEAKE FAMILIES British Origins and Descendants

By: Harrison Dwight Cavanagh

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Page Count

816

Publisher

Xlibris Corporation

Published Date

ISBN 10

1493188127

ISBN 13

9781493188123

Dwight's journal of music

Vol. 29

By: John S Dwight

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Dwight's journal of music

Vol. 29

By: John S Dwight

Reprint of the original, first published in 1871.

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Page Count

442

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3368121332

ISBN 13

9783368121334

History of the Handel and Haydn Society, of Boston, Massachusetts. From the Foundation of the Society. 1815 to May 25, 1903

Vol. I

By: William Frothingham Bradbury,Charles Callahan Perkins,John Sullivan Dwight

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History of the Handel and Haydn Society, of Boston, Massachusetts. From the Foundation of the Society. 1815 to May 25, 1903

Vol. I

By: William Frothingham Bradbury,Charles Callahan Perkins,John Sullivan Dwight

Reprint of the original, first published in 1883.

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Page Count

670

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3385311411

ISBN 13

9783385311411

Dwight's Journal of Music, A Paper of Art and Literature

Vol. 33

By: John S. Dwight

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Dwight's Journal of Music, A Paper of Art and Literature

Vol. 33

By: John S. Dwight

Reprint of the original, first published in 1875.

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Page Count

434

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BoD – Books on Demand

Published Date

ISBN 10

3385252857

ISBN 13

9783385252851

Achieving Excellence in Fundraising

By: Eugene R. Tempel,Timothy L. Seiler,Dwight F. Burlingame

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Achieving Excellence in Fundraising

By: Eugene R. Tempel,Timothy L. Seiler,Dwight F. Burlingame

Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You'll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana University's Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession. Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties. Understand donor dynamics and craft an institutional development plan Explore essential marketing and solicitation techniques Learn effective volunteer recruitment, retention, and management strategies Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.

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Page Count

610

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118853822

ISBN 13

9781118853825

Book's by Dwight G. Smith

Great Horned Owl

Great Horned Owl

Critical Thinking for Marketers, Volume I

Critical Thinking for Marketers, Volume I

Colonial Chesapeake Families 1

Colonial Chesapeake Families 1

The Papers of Dwight David Eisenhower

The Papers of Dwight David Eisenhower

COLONIAL CHESAPEAKE FAMILIES British Origins and Descendants

COLONIAL CHESAPEAKE FAMILIES British Origins and Descendants

Dwight's journal of music

Dwight's journal of music

History of the Handel and Haydn Society, of Boston, Massachusetts. From the Foundation of the Society. 1815 to May 25, 1903

History of the Handel and Haydn Society, of Boston, Massachusetts. From the Foundation of the Society. 1815 to May 25, 1903

Dwight's Journal of Music, A Paper of Art and Literature

Dwight's Journal of Music, A Paper of Art and Literature

Achieving Excellence in Fundraising

Achieving Excellence in Fundraising

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