Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation. This is an essential resource for product developers, marketers and technologists who want to implement consumer-centric innovation and are responsible for designing product-testing strategies from upfront innovation to support new product development. The scope of the book by chapter shows the steps that transform a consumer researcher to a Consumer Explorer that guides the project team to successful innovation and new product introductions. Product Innovation Toolbox is designed to appeal to broad audiences from consumer researchers, product developers, marketers and executives. With an emphasis on consumer understanding and examples that range from cheese to lipstick and printers to energy beverages, Product Innovation Toolbox offers guidelines and best practices for strategizing, planning and executing studies with confidence and high efficiency yielding faster and better insights.
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation. This is an essential resource for product developers, marketers and technologists who want to implement consumer-centric innovation and are responsible for designing product-testing strategies from upfront innovation to support new product development. The scope of the book by chapter shows the steps that transform a consumer researcher to a Consumer Explorer that guides the project team to successful innovation and new product introductions. Product Innovation Toolbox is designed to appeal to broad audiences from consumer researchers, product developers, marketers and executives. With an emphasis on consumer understanding and examples that range from cheese to lipstick and printers to energy beverages, Product Innovation Toolbox offers guidelines and best practices for strategizing, planning and executing studies with confidence and high efficiency yielding faster and better insights.
In the first comprehensive selection and translation of Dulce María Loynaz's poetry, James O'Connor invites us to hear the haunting voice of Cuba's celebrated poet, whom the Nobel Laureate Juan Ramón Jiménez terms in his Foreword, "archaic and new...tender, weightless, rich in abandon." Widely published in Spain during the 1950s, Loynaz's poetry was almost forgotten in Cuba after the Revolution. International recognition came to her late: at the age of ninety she was living in seclusion in Havana when the Royal Spanish Academy awarded her the 1992 Cervantes Prize, the highest literary accolade in the Spanish language. The first English publication of her work, Absolute Solitude contains a selection of poems from each of Loynaz's books, including the acclaimed prose poems from Poems with No Names, a selection of posthumously published work.
This book features high interest topics, an effective and uniquely sequenced review of selected grammar points, and a thorough integration of language and culture. Each chapter synthesizes the development of language skills and cultural awareness through the active use of art, music, and literature from the Spanish speaking world. Active, personalized and real communication about real issues and experience is at the heart of "Conexiones." Through its unique grammar sequencing, "Conexiones" promotes natural language use: "Lecciin 1" reviews the preterit and imperfect, enabling the users to move naturally between present and past from the beginning of the course. "Lecciin 2" reviews the present subjunctive; readers are exposed to and use the subjunctive alongside the indicative throughout the program. For those at the intermediate stage of learning/teaching the Spanish language.
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