This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.
This guide is packed with vital information for collectors and lists more than 40,000 prices for cards identified by manufacturer, year, and size. Advice is provided by the experts on determining the condition of cards; buying, selling, and trading cards profitably; and a glossary of industry terms. 850 photos.
Over 10 million copies sold Written by the leading authority on sports card values, this collectors' classic is the definitive guide to organizing and pricing baseball card collections. A bestseller for over 25 years, The Official(R) Price Guide to Baseball Cards continues to cover all major baseball card manufacturers, including Bowman, Donruss/Playoff, Fleer, Topps, and Upper Deck. -Close to 300,000 prices for individual cards and complete sets issued from 1948 to the present -Professional advice on buying, selling, grading, and storing cards -Valuable coupons for discounts on Beckett Grading Services and Beckett magazines
This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.
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