The views and opinions expressed in this book “Marketing cases: Enlightening tales of strategy and success” are solely the authors' own and any resemblance to actual persons, living or deceased, or to real companies, is coincidental. The purpose of this book is to provide educational material and practical insights for academic and professional use. The authors and the publisher do not assume any responsibility for the outcomes or consequences of implementing any strategies or actions discussed in this book. While every effort has been made to ensure the accuracy and reliability of the information provided, neither the authors nor the publisher make any representation or warranty, express or implied, with respect to the completeness, accuracy, or suitability of the content. The authors and the publisher disclaim any liability for errors, omissions, or damages arising from the use of the information contained in this book. By accessing and using this book, readers agree to release the authors, the publisher, and any related entities from any and all claims, liabilities, or damages arising from their use or reliance on the information provided.
This book explores the synergy between yoga and dance, enhancing physical, mental, and spiritual well-being. It shows how yoga improves dancers' strength, flexibility, and focus, while dance adds creativity and fluidity to yoga. The spiritual essence of Odissi dance and the therapeutic benefits of both disciplines are also examined. Readers will discover how these practices promote a balanced, fulfilling life.
These short stories are based on several basic school experiments developed at the Homi Bhabha Centre for Science Education (HBCSE), Tata Institute of Fundamental Research, Mumbai, for the selection and training of students at the Junior Science Olympiad. These experiments have also been used for a long time in the teacher training programmes aimed at exposing the teachers to fundamental school experiments. The idea is to motivate teachers to take their students away from bookish knowledge.
The presented book BPSC Bihar Public Service Commission General Studies Preliminary Examination is very much useful for the competitive examinations of the aspirant who are preparing for upcoming BPSC examinations. The book carries ample amount question papers arranged in a reverse chronological manner. In this book all the study matters are provided as per the latest syllabus of BPSC. The book is divided in 12 parts. All solutions are written in easy to understand language with the aim of providing conceptual clarity.
The Bihar state is a wonderful example of natural; cultural; political and intellectual prosperity as well as dense diversity of the geographical structure. The land of Bihar; full of glorious past and inspirational traditions; has the distinction of being the birthplace and workplace of great personalities. The presented book provides complete and comprehensive information about Bihar. Comprising 38 chapters; it not only analyzes the historical; geographical; political; social; cultural; and economic conditions of the state in detail; but it also presents limitless possibilities of future development. The logical and interesting presentation of the visible progress and change in Bihar presently; makes it unique. This book is completely useful and readable; not only from the point of view of the candidates; but also for the guidance of research students; teachers and readers. Major Highlights of Bihar General Knowledge • Freedom Movement and Separate Bihar Movement • Art and Culture • Major Personalities • Agriculture and Irrigation • Population and Domicile • Tourism and Disaster Management • Major Commissions • Local Self Governance • Economic Indices • Poverty and Unemployment • State Policies and Industrial Policies • Start-up Policy; 2017 • Information and Communication Technology Policy; 2011 • Bihar Advertisement Policy; 2016 • Bihar Right to Public Services Act; 2011 • Bihar Agricultural Land (Conversion for Non-Agriculture Purposes) Act; 2010 • Bihar Right to Public Grievance Redressal Act; 2015 • Bihar Prohibition and Excise Act; 2016 • Economic Survey 2020-21 and Bihar Budget 2021-22 • Effects of Partition • Demand of Special Status for the State • Economic Backwardness and Potential of Growth • Good Governance and Seven Resolutions • Bihar Foundation Day • Statistical Presentation
The Bihar state is a wonderful example of natural, cultural, political and intellectual prosperity as well as dense diversity of the geographical structure. The land of Bihar, full of glorious past and inspirational traditions, has the distinction of being the birthplace and workplace of great personalities. The presented book provides complete and comprehensive information about Bihar. Comprising 38 chapters, it not only analyzes the historical, geographical, political, social, cultural, and economic conditions of the state in detail, but it also presents limitless possibilities of future development. The logical and interesting presentation of the visible progress and change in Bihar presently, makes it unique. This book is completely useful and readable, not only from the point of view of the candidates, but also for the guidance of research students, teachers and readers. Major Hightlights of Bihar General Knowledge • Freedom Movement and Separate Bihar Movement • Art and Culture • Major Personalities • Agriculture and Irrigation • Population and Domicile • Tourism and Disaster Management • Major Commissions • Local Self Governance • Economic Indices • Poverty and Unemployment • State Policies and Industrial Policies • Start-up Policy, 2017 • Information and Communication Technology Policy, 2011 • Bihar Advertisement Policy, 2016 • Bihar Right to Public Services Act, 2011 • Bihar Agricultural Land (Conversion for Non-Agriculture Purposes) Act, 2010 • Bihar Right to Public Grievance Redressal Act, 2015 • Bihar Prohibition and Excise Act, 2016 • Economic Survey 2020-21 and Bihar Budget 2021-22 • Effects of Partition • Demand of Special Status for the State • Economic Backwardness and Potential of Growth • Good Governance and Seven Resolutions • Bihar Foundation Day • Statistical Presentation
‘Illuminating Her Way: Indian Women in Hospitality’ invites you to explore the journeys of women who have excelled in the Indian Hospitality and Tourism industry. Through a collection of personal stories, discover the challenges, triumphs, and unique perspectives of women succeeding in a traditionally male dominated field. From experienced professionals to emerging stars, these women offer insights on the evolving hospitality landscape, leadership, and the importance of mentorship. Blending personal anecdotes with career advice and reflections on diversity and inclusion, it's an engaging read for hospitality professionals, students, organisations that support DEI, enthusiasts and women aiming to make their mark in hospitality and tourism. Dive into these stories and find the motivation to pursue your dreams with courage and resilience.
Medicinal plants are those plants whose activity imposed on different ailments. The plants of Medicinal importance are used since time immemorial. People of the globe use medicinal plants for various purposes. Medicinal plants act on different diseases, even in a raw form used for various purposes. The poultice, juice or latex are used widely by a large number of people to cure pain, as anti-bleeding agent and coagulant during instant exposure may be the time of temporal treatment. The knowledge and extension activity on medicinal plants depend upon the geographical position and climatic condition also. Therefore, local knowledge on medicinal plants and their conservation is essential. In this book authors have made their articles based on the knowledge gathered from the surroundings. Hope that everybody would be benefitted from this treatise.
Let fasting unleash the healer within you!Do you wish there was a simple way to lose weight, feel healthier, and increase your energy, without the hassle of counting calories or planning meals? There is! It’s the ancient practice of “fasting!”The term “fasting” may sound intimidating, but effective fasting simply...
Welcome to Our New Series "My Companion". As per the recent guidelines from NCF (National Curriculum Framework) by NCERT and SCERT, we are introducing My Companion, an essential and innovative series for children of primary level. The series is prepared for Classes 1-5, covering the subjects: English, Hindi, Mathematics, and Environmental Studies (for Classes 3-5). This series is a set of eight (8) part books for each class. Each book covers all subjects as mentioned above, in such a way that the students need to carry only one textbook at a time. Thus, it proposes the schools an opportunity to minimize a load of school bags on students both physically and psychologically. The series aims at encouraging inventiveness and competence in children with a well-graded thematic approach, simple language considering age appropriateness. Learning, teaching, and assessing concepts are based on Anderson's Taxonomy (Revised Bloom's). Vibrant colorful illustrations and pictures are added to grab the interest and attention of children." English • In Reader, different genres (stories, poems, plays, etc.) are provided with keeping in mind the mental level of the children. The emphasis is given to incorporating LSRW (Listening, Speaking, Reading, and Writing) skills. • In Grammar, basic grammar concepts, concise explanations, and examples are given along with interesting exercises. • Vocabulary will help the children to learn new words and their usage. • Comprehension will help the children to build their reading and analytical skills. • Writing will enhance the creative writing skills of the children. Hindi • Different genres like stories, poems, essays, plays, etc. grab the interest and attention of children. • All four language skills (Listening, Speaking, Reading, and Writing) are incorporated to enhance the good command over Hindi language. • In Grammar, basic grammar concepts, concise explanations, and examples are given along with interesting exercises. Mathematics • The content is created in an interesting and comprehensive manner that an average child can grasp the fundamental concepts very well. • Activities are given to correlate students with their everyday experiences. • Assignments are designed to check the recalling, understanding, and application of the concepts. • Maths LabActivity at the end of the chapter helps children develop different strategies for solving problems. Environmental Studies • All the texts are given in a logical manner for better understanding. • Many inside features like Factopedia, Pause to Do, Hots, Pair, and Share in the text are introduced to make the process of learning faster, better and interesting. • A variety of questions are provided in the Let's Revise section at the end of each chapter, which encourages children to recall, compare, and analyze different concepts and phenomena." Goyal Brothers Prakashan
This book is written for anyone who works with elders and is concerned about their well being. It is intended to serve both as an introduction to the subject of elder abuse and neglect and as a guide to effective intervention. It is my hope that the book will contribute to the information, sustenance and energy that are needed to work with these challenging situation. It will also provide a comprehensive overview of the elder abuse and to closely study abuse faced by the elderly population in the Indian society. It is an effort to analyse elder abuse, its types, reasons and frequency of abuse and so on. The cases examples are cited throughout the book are real after the interaction with the elders residing in Institutional and Non- Institutional setting. The case studies also gives a human face to elder mistreatment .The reader is moved beyond the abstract world of ethics into the concrete world of individual lives. It will also enlighten the common people to develop an understanding about Elder Abuse, prevention, protection, etc. It is a hand holding process and without the support of elders, family society change is difficult.
Traditionally education is centered on sources such as schools, teachers and print media. The learners reached the information sources by enrolling with schools, teachers and libraries. Prior to the digital era, information was not accessible by the majority of people, and even those accessed were unable to obtain current information with respect to today's context. The modern society wants to know the information as it happens and when it happens, and the world is moving from an information society to a knowledge society. Thus education is given the highest priority and brainpower is becoming the most valuable asset of an organisation. Advances in digital technology have opened up many avenues of learning. Technology has made information accessible / transmittable from anywhere and by / to all groups of people. The higher education landscape is changing rapidly, challenging academic professionals to think critically about their roles in the field.
Unveiling the Mysteries: A Yearlong Journey in Research" Step into the forefront of modern HR practices with our groundbreaking anthology, "HR Research Fusion: Theory to Execution." This captivating collection of research papers spans a myriad of sectors & industries, offering deep dives into pivotal topics shaping today's organizational landscapes. Investigating the complex landscape of employee perception, untangling the factors that influence satisfaction & engagement in the workplace. Explore effective approaches to promoting work-life balance, revealing tactics for creating environments where employees flourish in both their personal and professional lives. From tackling the challenges of workplace harassment head-on to navigating the complexities of third-party contracts, each chapter presents meticulously researched findings and practical solutions that resonate with real-world HR challenges. But the exploration doesn't stop there. Journey with us as we celebrate diversity in the workplace, discovering how embracing cultural differences fosters innovation and drives organizational success. "HR Research Fusion: Theory to Execution" isn't just a book; it's a roadmap for HR professionals, academics, & organizational leaders alike. With its blend of scholarly rigor and practical wisdom, this anthology equips readers with the knowledge & tools needed to navigate the ever-evolving terrain of human resources, paving the way for empowered workplaces and fulfilled employees.
Major (Dr) Tapas Kumar Aich has written many scientific, research, and review articles in his long academic carrier as a specialist/teacher in the field of Psychiatry. The present book is a collection of brief write-ups which were posted intermittently on a social media platform. Target readers for the present book are common people who have some interest in topics related to psychiatry, psychology, medicine, arts, and philosophy. For the benefit of the readers, the book is divided into five chapters: creativity and mental health, a collection of random thoughts, brief essays on various topics on schizophrenia, different shades in the clinical presentation of depression and a collection of clinical vignettes in various neuro-psychiatric illnesses. A special feature of this book is the collection of comments/discussion posted by the author’s social media friends, in many of the write-ups. Major (Dr) Aich hopes that the students and people from various strata of life, irrespective of their profession and position, will accept the book whole-heartedly.
This book discusses the Advances in Agriculture to Doubling Farmers Income: The changing cropping pattern, monoculture, intensive cultivation of high yielding varieties, negligence of crop rotation, non adoption of summer ploughing, and other cultural practices have aggravated pest problems; thus, their management has become difficult. Then this book focuses on some farming methods which are being used and has a future for the better development of agriculture. Doubling Farmers are so crucial in the coming years. Many proven technologies and planting improvement practices promise to boost returns and reduce the cost of production. The chapters will clearly define the Advances in Agriculture and their impacts on agricultural productivity. We wish to express a deep sense of gratitude to those who helped us directly or indirectly during the preparation of the manuscript of this text. We hope that the book is valuable and exciting to readers, teachers, and students and would urge them to know more about recent research related to Smart Agriculture. We are highly thankful to all authors who contribute their research/ideas to enhance the book's utility.
In coastal aquifers, saltwater intrusion may cause serious consequences in terms of both environmental and economic impacts. An attempt has been made in the present study to elucidate the quality of groundwaterin the study area in terms of the chemical parameter change due to the seasonal variation of water level. The present study deals with the physio-chemical characteristics of groundwater quality in Nagapattinam district.The study area showed generally similar hydrochemical characteristics slightly higher level of Cl-, Na+, and EC was observed. Based on the Cl- , Na+ and EC data, the groundwater falls within high salinity.
Welcome to Our New Series "My Companion". As per the recent guidelines from NCF (National Curriculum Framework) by NCERT and SCERT, we are introducing My Companion, an essential and innovative series for children of primary level. The series is prepared for Classes 1-5, covering the subjects: English, Hindi, Mathematics, and Environmental Studies (for Classes 3-5). This series is a set of eight (8) part books for each class. Each book covers all subjects as mentioned above, in such a way that the students need to carry only one textbook at a time. Thus, it proposes the schools an opportunity to minimize a load of school bags on students both physically and psychologically. The series aims at encouraging inventiveness and competence in children with a well-graded thematic approach, simple language considering age appropriateness. Learning, teaching, and assessing concepts are based on Anderson's Taxonomy (Revised Bloom's). Vibrant colorful illustrations and pictures are added to grab the interest and attention of children." English • In Reader, different genres (stories, poems, plays, etc.) are provided with keeping in mind the mental level of the children. The emphasis is given to incorporating LSRW (Listening, Speaking, Reading, and Writing) skills. • In Grammar, basic grammar concepts, concise explanations, and examples are given along with interesting exercises. • Vocabulary will help the children to learn new words and their usage. • Comprehension will help the children to build their reading and analytical skills. • Writing will enhance the creative writing skills of the children. Hindi • Different genres like stories, poems, essays, plays, etc. grab the interest and attention of children. • All four language skills (Listening, Speaking, Reading, and Writing) are incorporated to enhance the good command over Hindi language. • In Grammar, basic grammar concepts, concise explanations, and examples are given along with interesting exercises. Mathematics • The content is created in an interesting and comprehensive manner that an average child can grasp the fundamental concepts very well. • Activities are given to correlate students with their everyday experiences. • Assignments are designed to check the recalling, understanding, and application of the concepts. • Maths LabActivity at the end of the chapter helps children develop different strategies for solving problems. Environmental Studies • All the texts are given in a logical manner for better understanding. • Many inside features like Factopedia, Pause to Do, Hots, Pair, and Share in the text are introduced to make the process of learning faster, better and interesting. • A variety of questions are provided in the Let's Revise section at the end of each chapter, which encourages children to recall, compare, and analyze different concepts and phenomena." Goyal Brothers Prakashan
This book is first of its kind ever written for NEET UG, AIIMS & JIPMER. This is a medicine that has cured many patients i.e. its trial has been done in the form of notes and its beneficiaries are across India serving the humanity in the form of doctor. This book is very well designed during PMT preparation days of the respective authors. This book has been updated according to recent exam pattern changes.
There has been a long history of addressing women's rights and much progress has been made in securing it across the world in recent decades. However, important gaps remain and women's realities are constantly changing, with new manifestations of discrimination against them which emerges regularly. Some groups of women face additional forms of discrimination based on their age, ethnicity, nationality, religion, health status, marital status, education, disability and socio-economic status, among other grounds.
knowledge on mycorrhiza-plant relationship has grown somewhat with slow pace until about 1970 when there was a sudden upsurge of interest on a specialized type of endomycorrhiza-vesicular arbuscular mycorrhiza (VA Mycorrhiza). The prodigious research made during last three decades clearly established its widespread occurrence in various plant species and under different agro-climatic conditions covering broad ecological range including deserts, forest and mangroves. It was also established that this symbiotic association benefits the plants through enhanced nutrient uptake, biological control of root pathogens, and synergistic interaction with nitrogen fixing microorganisms, hormone production and drought resistance. In view of its utility to plants, this bio-tool has now attracted the attention of microbiologist. agronomist, horticulturist and foresters at global level.
This book demonstrates applications of the basic principles of horticulture and illustrates how they can be used systematically to define—and eventually control—existing phenomena. It comprises of various practices for evaluating the technologies used in horticulture. It will meet the growing need of students, teachers, and researchers alike in the field of horticulture and those working in agricultural universities and other related private firms. Print edition not for sale in India.
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