Dr K Rajeshwari's Books

NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE

By: Dr K Rajeshwari

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NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE

By: Dr K Rajeshwari

New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered: • How does one develop new products? • What are the methods to measure the success of new products? • How is developing new products in an entrepreneurial company different? • What are the key factors that contribute to the success of new products in the marketplace? The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book.

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241

Publisher

Notion Press

Published Date

ISBN 10

1947429728

ISBN 13

9781947429727

Biotechnology of Va Mycorrhiza

Indian Scenario

By: Dr. Sudhir Chandra,H. K. Kehri

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Biotechnology of Va Mycorrhiza

Indian Scenario

By: Dr. Sudhir Chandra,H. K. Kehri

knowledge on mycorrhiza-plant relationship has grown somewhat with slow pace until about 1970 when there was a sudden upsurge of interest on a specialized type of endomycorrhiza-vesicular arbuscular mycorrhiza (VA Mycorrhiza). The prodigious research made during last three decades clearly established its widespread occurrence in various plant species and under different agro-climatic conditions covering broad ecological range including deserts, forest and mangroves. It was also established that this symbiotic association benefits the plants through enhanced nutrient uptake, biological control of root pathogens, and synergistic interaction with nitrogen fixing microorganisms, hormone production and drought resistance. In view of its utility to plants, this bio-tool has now attracted the attention of microbiologist. agronomist, horticulturist and foresters at global level.

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Page Count

434

Publisher

New India Publishing

Published Date

ISBN 10

8189422227

ISBN 13

9788189422226

Ozone Applications In Dentistry : A Biological Therapy

By: Dr. Gaurav Singh,Dr. Shitij Srivsatava,Dr. Abhinav Shekhar,Dr. Anshuman Chaturvedi,Dr. Love Kumar Bhatia,Dr. Aanchal Gupta

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Ozone Applications In Dentistry : A Biological Therapy

By: Dr. Gaurav Singh,Dr. Shitij Srivsatava,Dr. Abhinav Shekhar,Dr. Anshuman Chaturvedi,Dr. Love Kumar Bhatia,Dr. Aanchal Gupta

With newer materials introduced in the field of dentistry from disinfection to wound healing, it is important to understand the need for introduction of a few materials and their action. One such material is ozone. It is a privilege to have had an opportunity to review the newly introduced material OZONE esp in the field of Prosthodontics. Its role in endodontics for disinfection of root canal system i.e., antimicrobial effect is widely accepted. This review book enables the readers to study and understand the utilization of ozone in the field in day today life.

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Page Count

125

Publisher

Onlinegatha

Published Date

ISBN 10

939053836X

ISBN 13

9789390538362

In Search of Paradise

A Saga of Courage, Resilience and Resistance

By: Dr. Manjula K. Patel

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In Search of Paradise

A Saga of Courage, Resilience and Resistance

By: Dr. Manjula K. Patel

In Search Of Paradise is the saga of courage, resilience and resistance of the daredevils of Gujarat, India. The Kharvas, Bhatias, Lohanas, Patels, Baniyas and people from many other communities sailed in search of paradise when India was battling through severe famine and Cholera epidemic. Surviving the stormy seas, the attacks from the sea pirates, the attacks of the wild animals, the barbaric attacks from the natives of the then uncivilized dark country, through sheer determination, they settled down, trained the natives to the civilized ways and prospered. Sometimes a single Indian opened his shop in the untrodden upcountry, attracted and taught the ways of the world to the native people who were like unplowed earth. The author was born and brought up in Tanzania, taught at a girl’s school and is an eyewitness of the development of the country. She remembers how during the Second World War the German East Africa was attacked and captured by the British renaming it the British East Africa. The stories in the book are authentic and told either by surviving early emigrants or their family members. The author interviewed them and collected the stories during her visits to Dar-es-Salaam.

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Page Count

531

Publisher

Partridge Publishing

Published Date

ISBN 10

1543709176

ISBN 13

9781543709179

Magnetic Properties of TMI Doped Nano Zinc Ferrites

By: Dr.B.M.Manohara

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Magnetic Properties of TMI Doped Nano Zinc Ferrites

By: Dr.B.M.Manohara

Hydrothermally synthesized rare-earth oxide compounds such as Nd2O3, Dy2O3, Gd2O3, Eu2O3, Y2O3, etc. and hydroxide compounds such as Y(OH)3, Dy(OH)3, Gd(OH)3, Eu(OH)3, Tb(OH)3, etc. have been widely used as high-performance luminescent devices, catalysts and other functional materials based on the electronic, optical and chemical characteristics arising from their 4f electrons. In the crystallization process, surfactant molecules adsorbed on the crystal nuclei serve not only as a growth director but also as a protector to prevent from aggregation of the product. As a result, nanorods were produced. Cetyl trimethyl ammonium bromide (CTAB) and hexadecylamine (HDA) surfactant are plays a key role in controlling the growth and production of oxide phosphors in the hydrothermal method.

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Page Count

190

Publisher

Excel Publications

Published Date

ISBN 10

8194433193

ISBN 13

9788194433194

Programming in C with Embedded Systems

By: Dr.R.Rajeswari,Dr.K.B.Priya Iyer,M.Suwithra

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Programming in C with Embedded Systems

By: Dr.R.Rajeswari,Dr.K.B.Priya Iyer,M.Suwithra

C language is the most widely used programming language in the world. This book is designed to be a comprehensive guide for beginners who will be interested in learning C language and exploring the world of embedded systems. The C language simplicity, efficiency, and ability to interact directly with hardware make it the ideal choice for embedded systems development. Almost every electrical item we use today has embedded software. Examples of embedded systems include microcontrollers in consumer electronics, automotive systems, industrial control systems, and medical devices. Embedded C is a specialized programming language used for developing software applications for embedded systems. Understanding how to program these embedded systems using C language provides you with the key to unlock their potential and create innovative solutions. The book started with the basics of C programming, covering topics such as variables, data types, control structures, functions, and arrays. Through clear explanations and hands-on examples, the book provides a solid foundation in C programming. Once the essentials of C language are grasped, the second part focuses on 8051 microcontrollers. Topics such as pin architecture, interrupts and low-level hardware interactions are covered in detail. From simple LED blinking to more complex projects, the power of C language in the embedded systems domain is explained with examples. This book provides the necessary tools and features to develop efficient, portable, and real-time software for embedded systems using C language for 8051 microcontrollers.

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Page Count

341

Publisher

Shanlax Publications

ISBN 10

8119337050

ISBN 13

9788119337057

Panacea for Periodontology

An Exam Preparatory Manual for Post Graduates

By: Dr. Priyam Mishra

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Panacea for Periodontology

An Exam Preparatory Manual for Post Graduates

By: Dr. Priyam Mishra

With final MDS examinations round the corner, is Periodontology plaguing your days rendering you distressed, sleepless and lost? Tackle the examination head first by picking up this treasure chest of notes providing information and customized answers to the frequently asked questions in Periodontology. Published for the very first time, this book will help you bid farewell to last minute exam frenzy and aid in fuss free examination with good results.

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Page Count

349

Publisher

Notion Press

Published Date

ISBN 10

9386009137

ISBN 13

9789386009135

Management of Multi-Drug Resistant TB Treatment: Social Work Perspective

By: Dr. Murugesan Periyasamy,Dr. Sathyamurthi Karibeeran

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Management of Multi-Drug Resistant TB Treatment: Social Work Perspective

By: Dr. Murugesan Periyasamy,Dr. Sathyamurthi Karibeeran

The book titled “Management of Multi-Drug Resistant TB Treatment: Social Work Perspective” focuses on describing the background characteristic of persons affected by Multi Drug-Resistant TB and their psycho-social well-being, socio-economic condition, general health status, psychological distress and self-stigma and how it has to be enhance the coping and resilience among the patients with Social Work intervention methods based on the evidences in the field and it is sub-divided into fifteen chapters based on the broad themes. It offers an extensive research evidences about the Multi-Drug Resistant TB Treatment and wide range of strategies and professional skills and knowledge based on the field expertise for prevention, promotion and curative aspects. The book is forward thinking, anticipating and outlining potentially important directions for the future of social work practitioners in the field of management of Multi-Drug Resistant TB Treatment as well as academicians’ and for research field. Finally, the book sheds light on the collective wisdom that has been accumulated through wide variety of literature, interventional strategies and management of Multi-Drug Resistant TB Treatment will be beneficial those who have been influential in the field of practice.

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Page Count

220

Publisher

Allied Publishers

Published Date

ISBN 10

9389934788

ISBN 13

9789389934786

A Handbook of Common Medicinal Plants Used in Ayurveda

By: Dr. Bharti Chaudhry

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A Handbook of Common Medicinal Plants Used in Ayurveda

By: Dr. Bharti Chaudhry

Medicinal plants have long been used in traditional cultures all over the world and are increasingly becoming popular as natural alternatives to synthetic medicines. The high cost and side-effects of modern drugs, multiple drug-resistance and lack of curative treatment for chronic diseases has rekindled interest in the traditional systems of medicine. Ayurveda is the oldest and most widely practiced traditional system of India, known for its preventive, restorative and holistic mode of treatment. Many medicinal plants used in Ayurveda are effective against many chronic diseases of skin, hepatic disorders, rheumatic diseases, diabetes, hypertension, cancer, respiratory ailments, cognitive disorders and other immunological and lifestyle diseases. The traditional uses of many medicinal plants have been scientifically authenticated by several experimental studies on model animals, human cell lines and clinical trials. The handbook provides illustrated descriptions of 30 common medicinal plants used in Ayurveda, including botanical names, names of the family, common English and Hindi names, the plant parts used, brief description of the plants, major phytochemicals, therapeutic potential and medicinal uses. The introductory chapter deals with the importance of medicinal plants in Traditional systems of medicine and gives a brief overview of the concepts and terminology of Ayurveda system of medicine. A special feature is a glossary that defines the medical terms that have been used in the book for easy comprehension. The handbook provides the reader valuable information about the traditional as well as current uses of selected medicinal plants. It is addressed to undergraduate and postgraduate students of botany, teachers, academicians, researchers, practitioners of traditional and alternative medicine and all those interested in herbal medicine. The book will generate interest in the rich diversity of medicinal plants used in the Ayurveda system of medicine and the importance of preventive, holistic healing in management of health and disease.

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Page Count

113

Publisher

Kojo Press

Published Date

ISBN 10

8193380576

ISBN 13

9788193380574

TOURISM

By: Dr. C. Gomathavalli & Dr. R. Maheswari

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TOURISM

By: Dr. C. Gomathavalli & Dr. R. Maheswari

Culture can be characterized as a lifestyle, a human worth and the trait of the general public and the travel industry is an action that is embraced to investigate the above framework. Social Tourism is an area that spotlights on those geological region of a country which mirror the workmanship, design, religion and components of that country. It incorporates displaying the practice, celebrations and customs they follow and what it means for the existences of individuals living there. It additionally centers around the wealth and variety. Travel industry is one among the trailblazers to encounter the flavor of online presence in India. Online reservations began in the 1990's with moment expansion in the clients investigating this choice for their movement needs. The public authority of India started and worked with train booking which was trailed by the different aircraft administrators. The endeavors in reestablishing social locales, getting recorded in UNESCO's reality legacy site, running after the climate alongside taking on current computerized stages to work with its guests are not many features that can be perceived. This paper attempts to comprehend the stake of social the travel industry in India over different methods of the travel industry. How the offer could be expanded as India generally vouched on its rich legacy and culture with regards to Tourism, yet at the same time has not arrived at its likely result. How a web-based presence with dynamic and intelligent digitalization can support social the travel industry and increment its commitment. How the hole between the data gave and real accessible assets could be matched for sustainability

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123

Publisher

Ashok Yakkaldevi

Published Date

ISBN 10

1678032239

ISBN 13

9781678032234

A HISTORY OF FREEDOM AND UNIFICATION MOVEMENT IN KARNATAKA

By: Dr. Melkunde Shashidhar

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A HISTORY OF FREEDOM AND UNIFICATION MOVEMENT IN KARNATAKA

By: Dr. Melkunde Shashidhar

Geographically located on the south western part of South India, Karnataka has abundant natural resources. Its western ghats with rich forest resources, and plain valleys, is crowned with more prosperous narrow coast line. Its Mangalore Newport has enhanced its value in terms of international trade with rich foreign exchange. Above all, it has rich cultural tradition and puranic legends of historical importance.

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Page Count

232

Publisher

Lulu.com

Published Date

ISBN 10

1329825012

ISBN 13

9781329825017

ENVIRONMENTAL SCIENCE: A MULTIDISCIPLINARY APPROACH

By: Dr. Nafeesa Begum

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ENVIRONMENTAL SCIENCE: A MULTIDISCIPLINARY APPROACH

By: Dr. Nafeesa Begum

Bhadra Wildlife Sanctuary is reserved as a major aspect of Project Tiger and found 23 km south of Bhadravathi town and 38 km northwest of Chikkamagaluru town in Karnataka state, India (Bhadra on project tiger,2011). Bhadra haven has a wide scope of greenery and is a prominent spot for day excursions. The 1,875 m (6,152 ft) above MSL Hebbe Giri is the most astounding crest in the haven.

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Page Count

106

Publisher

Lulu.com

Published Date

ISBN 10

0359679285

ISBN 13

9780359679287

NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE

By: Dr K Rajeshwari

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NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE

By: Dr K Rajeshwari

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Page Count

241

Publisher

Notion Press

Published Date

ISBN 10

1947429728

ISBN 13

9781947429727

Book's by Dr K Rajeshwari

NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE

NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE

Biotechnology of Va Mycorrhiza

Biotechnology of Va Mycorrhiza

Ozone Applications In Dentistry : A Biological Therapy

Ozone Applications In Dentistry : A Biological Therapy

In Search of Paradise

In Search of Paradise

Magnetic Properties of TMI Doped Nano Zinc Ferrites

Magnetic Properties of TMI Doped Nano Zinc Ferrites

Programming in C with Embedded Systems

Programming in C with Embedded Systems

Panacea for Periodontology

Panacea for Periodontology

Management of Multi-Drug Resistant TB Treatment: Social Work Perspective

Management of Multi-Drug Resistant TB Treatment: Social Work Perspective

A Handbook of Common Medicinal Plants Used in Ayurveda

A Handbook of Common Medicinal Plants Used in Ayurveda

TOURISM

TOURISM

A HISTORY OF FREEDOM AND UNIFICATION MOVEMENT IN KARNATAKA

A HISTORY OF FREEDOM AND UNIFICATION MOVEMENT IN KARNATAKA

ENVIRONMENTAL SCIENCE: A MULTIDISCIPLINARY APPROACH

ENVIRONMENTAL SCIENCE: A MULTIDISCIPLINARY APPROACH

NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE

NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE

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