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Premium by Design

How to Understand, Design and Market High End Products

By: Dr Alex Gofman,Mr Howard Moskowitz,Mr Marco Bevolo

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Premium by Design

How to Understand, Design and Market High End Products

By: Dr Alex Gofman,Mr Howard Moskowitz,Mr Marco Bevolo

There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it. Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you might also succeed. It is about better, but reachable and real, products and services. The book features insights from the world of customer science and design research. The key challenge for the world today is finding out how sustainable is the underlying process that is driving this apparent desire for more and more indulgent material possessiveness? This book might not have all the answers, but it will provoke and trigger a long overdue debate in the premium and image driven industries about tomorrow's values. As a result it is a must read for anyone in this market, or aspiring to it.

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Page Count

456

Publisher

Gower Publishing, Ltd.

Published Date

ISBN 10

1409459012

ISBN 13

9781409459019

A Grain of Salt

The Science and Pseudoscience of What We Eat

By: Dr. Joe Schwarcz

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A Grain of Salt

The Science and Pseudoscience of What We Eat

By: Dr. Joe Schwarcz

Bestselling popular science author Dr. Joe Schwarcz debunks the baloney and serves up the raw facts in this appetizing collection about the things we eat Eating has become a confusing experience. Should we follow a keto diet? Is sugar the next tobacco? Does fermented cabbage juice cure disease? Are lectins toxic? Is drinking poppy seed tea risky? What’s with probiotics? Can packaging contaminate food? Should our nuts be activated? What is cockroach milk? We all have questions, and Dr. Joe Schwarcz has the answers, some of which will astonish you. Guaranteed to satisfy your hunger for palatable and relevant scientific information, Dr. Joe separates fact from fiction in this collection of new and updated articles about what to eat, what not to eat, and how to recognize the scientific basis of food chemistry.

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Page Count

396

Publisher

ECW Press

Published Date

ISBN 10

177305385X

ISBN 13

9781773053851