The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.
“A provocative, exciting, and important rallying cry to reassert our human spirit of community and teamwork.”—Walter Isaacson Team Human is a manifesto—a fiery distillation of preeminent digital theorist Douglas Rushkoff’s most urgent thoughts on civilization and human nature. In one hundred lean and incisive statements, he argues that we are essentially social creatures, and that we achieve our greatest aspirations when we work together—not as individuals. Yet today society is threatened by a vast antihuman infrastructure that undermines our ability to connect. Money, once a means of exchange, is now a means of exploitation; education, conceived as way to elevate the working class, has become another assembly line; and the internet has only further divided us into increasingly atomized and radicalized groups. Team Human delivers a call to arms. If we are to resist and survive these destructive forces, we must recognize that being human is a team sport. In Rushkoff’s own words: “Being social may be the whole point.” Harnessing wide-ranging research on human evolution, biology, and psychology, Rushkoff shows that when we work together we realize greater happiness, productivity, and peace. If we can find the others who understand this fundamental truth and reassert our humanity—together—we can make the world a better place to be human.
The tech elite have a plan to survive the apocalypse: they want to leave us all behind. Five mysterious billionaires summoned Douglas Rushkoff to a desert resort for a private talk. The topic? How to survive The Event: the societal catastrophe they know is coming. Rushkoff came to understand that these men were under the influence of The Mindset, a Silicon Valley–style certainty that they can break the laws of physics, economics, and morality to escape a disaster of their own making—as long as they have enough money and the right technology. In Survival of the Richest, Rushkoff traces the origins of The Mindset in science and technology through its current expression in missions to Mars, island bunkers, and the Metaverse. This mind-blowing work of social analysis shows us how to transcend the landscape The Mindset created—a world alive with algorithms and intelligences actively rewarding our most selfish tendencies—and rediscover community, mutual aid, and human interdependency. Instead of changing the people, he argues, we can change the program.
Why doesn’t the explosive growth of companies like Facebook and Uber deliver more prosperity for everyone? What is the systemic problem that sets the rich against the poor and the technologists against everybody else? When protesters shattered the windows of a bus carrying Google employees to work, their anger may have been justifiable, but it was misdirected. The true conflict of our age isn’t between the unemployed and the digital elite, or even the 99 percent and the 1 percent. Rather, a tornado of technological improvements has spun our economic program out of control, and humanity as a whole—the protesters and the Google employees as well as the shareholders and the executives—are all trapped by the consequences. It’s time to optimize our economy for the human beings it’s supposed to be serving. In this groundbreaking book, acclaimed media scholar and author Douglas Rushkoff tells us how to combine the best of human nature with the best of modern technology. Tying together disparate threads—big data, the rise of robots and AI, the increasing participation of algorithms in stock market trading, the gig economy, the collapse of the eurozone—Rushkoff provides a critical vocabulary for our economic moment and a nuanced portrait of humans and commerce at a critical crossroads.
On a landscape that seems to be transforming itself with every new technology, marketing tactic, or investment strategy, businesses rush to embrace change by trading in their competencies or shifting their focus altogether. All in the name of innovation. But this endless worrying, wriggling, and trend watching only alienates companies from whatever it is they really do best. In the midst of the headlong rush to think "outside the box," the full engagement responsible for true innovation is lost. New consultants, new packaging, new marketing schemes, or even new CEOs are no substitute for the evolution of our own expertise as individuals and as businesses. Indeed, for all their talk about innovation, most companies today are still scared to death of it. To Douglas Rushkoff, this disconnect is not only predictable but welcome. It marks the happy end of a business cycle that began as long ago as the Renaissance, and ended with the renaissance in creativity and collaboration we're going through today. The age of mass production, mass media, and mass marketing may be over, but so, too, is the alienation it engendered between producers and consumers, managers and employees, executives and shareholders, and, worst of all, businesses and their own core values and competencies. American enterprise, in particular, is at a crossroads. Having for too long replaced innovation with acquisitions, tactics, efficiencies, and ad campaigns, many businesses have dangerously lost touch with the process -- and fun -- of discovery. "American companies are obsessed with window dressing," Rushkoff writes, "because they're reluctant, no, afraid to look at whatever it is they really do and evaluate it from the inside out. When things are down, CEOs look to consultants and marketers to rethink, rebrand, or repackage whatever it is they are selling, when they should be getting back on the factory floor, into the stores, or out to the research labs where their product is actually made, sold, or conceived." Rushkoff backs up his arguments with a myriad of intriguing historical examples as well as familiar gut checks -- from the dumbwaiter and open source to Volkswagen and The Gap -- in this accessible, thought-provoking, and immediately applicable set of insights. Here's all the help innovators of this era need to reconnect with their own core competencies as well as the passion fueling them.
People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, and compile knowledge. We strove for an instantaneous network where time and space could be compressed. Well, the future's arrived. We live in a continuous now enabled by Twitter, email, and a so-called real-time technological shift. Yet this "now" is an elusive goal that we can never quite reach. And the dissonance between our digital selves and our analog bodies has thrown us into a new state of anxiety: present shock.
Now includes “The Life Inc. Guide to Reclaiming the Value You Create” In Life Inc, award-winning writer Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. The resulting ideology, corporatism, has infiltrated all aspects of civics, commerce, and culture—from the founding of the first chartered monopoly to the branding of the self, from the invention of central currency to the privatization of banking, from the Victorian Great Exhibition to the solipsism of Facebook. Life Inc explains why we see our homes as investments rather than places to live, our 401(k) plans as the ultimate measure of success, and the Internet as just another place to do business. Most important, Rushkoff illuminates both how we’ve become disconnected from our world and how we can reconnect to our towns, to the value we can create, and, mostly, to one another. As the speculative economy collapses under its own weight, Life Inc shows us how to build a real and human-scaled society to take its place.
Douglas Rushkoff was mugged outside his apartment on Christmas Eve, but when he posted a friendly warning on his community website, the responses castigated him for potentially harming the local real-estate market. When did these corporate values overtake civic responsibilites? Rushkoff examines how corporatism has become an intrinsic part of our everyday lives, choices and opinions. He demonstrates how this system created a world where everything can be commodified, where communities have dissolved into consumer groups, where fiction and reality have become fundamentally blurred. And, with this system on the verge of collapse, Rushkoff shows how the simple pleasures that make us human can also point the way to freedom.
Noted media pundit and author of Playing the Future Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerism in America, and why we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings.
Jamie Cohen is new on Wall Street. Technology stock are trading at record highs. The insights Jamie learnt as a hacker make him indispensable. As the mania for on-line share dealing turns New York citizens into rabid traders, Jamie resolves to break the cycle of greed using desperate measures.
The media theorist who gave us the concepts of viral media, social currency and screenagers is back with his most far-reaching appraisal yet of digital media" --Cover, p. 4.
Acclaimed writer and thinker Douglas Rushkoff, author of Ecstasy Club and Coercion, has written perhaps the most important—and controversial—book on Judaism in a generation. As the religion stands on the brink of becoming irrelevant to the very people who look to it for answers, Nothing Sacred takes aim at its problems and offers startling and clearheaded solutions based on Judaism’s core values and teachings. Disaffected by their synagogues’ emphasis on self-preservation and obsession with intermarriage, most Jews looking for an intelligent inquiry into the nature of spirituality have turned elsewhere, or nowhere. Meanwhile, faced with the chaos of modern life, returnees run back to Judaism with a blind and desperate faith and are quickly absorbed by outreach organizations that—in return for money—offer compelling evidence that God exists, that the Jews are, indeed, the Lord’s “chosen people,” and that those who adhere to this righteous path will never have to ask themselves another difficult question again. Ironically, the texts and practices making up Judaism were designed to avoid just such a scenario. Jewish tradition stresses transparency, open-ended inquiry, assimilation of the foreign, and a commitment to conscious living. Judaism invites inquiry and change. It is an “open source” tradition—one born out of revolution, committed to evolution, and willing to undergo renaissance at a moment’s notice. But, unfortunately, some of the very institutions created to protect the religion and its people are now suffocating them. If the Jewish tradition is actually one of participation in the greater culture, a willingness to wrestle with sacred beliefs, and a refusal to submit blindly to icons that just don’t make sense to us, then the “lapsed” Jews may truly be our most promising members. Why won’t they engage with the synagogue, and how can they be made to feel more welcome? Nothing Sacred is a bold and brilliant book, attempting to do nothing less than tear down our often false preconceptions about Judaism and build in their place a religion made relevant for the future. From the Hardcover edition.
Political structures need to change. They will emerge from people acting and communicating in the present, not talking about a fictional future ... (from cover).
The digital age will always be marked by the spirit of its first emergence, and the tension from the very first between corporate high-tech and the appropriation of information technologies by the counter-culture. Cyberia is an ideas-led, exuberant documentary written in 1994 about the converging strands of this new era, the empowerments of cyber-technology and the emergent hacker and cyber milieu.
Media theorist and documentarian Douglas Rushkoff weaves a mind-bending tale of iconography and mysticism against the backdrop of a battle-torn Europe. In a story spanning generations, and featuring some of the most notable and notorious idealists of the 20th century, legendary occultist Aleister Crowley develops a powerful and dangerous new weapon to defend the world against Adolf Hitler's own war machine spawning an unconventional new form of warfare that is fought not with steel, but with symbols and ideas. Unfortunately, these intangible arsenals are much more insidious and perhaps much more dangerous than their creators could have ever conceived. "Rushkoff is a cultural treasure and an eccentric author of big, strange ideas, never less than fascinating and always entertaining." -Warren Ellis, author of Gun Machine, Red, Trees, and Transmetropolitan "Douglas has been one of my personal heroes, and I've been a most attentive reader of anything he cares to put between covers, knowing that his combination of a cold eye and a warm heart is guaranteed to astonish and embolden my own thinking about what's possible in the world--about what's possible to enact in the space between one human being and another. He occupies the ground of our most immediate perplexities, and his reports of what he finds are breaking news." -Jonathan Lethem, author of The Best American Comics and The Fortress of Solitude
They say that human beings only use ten per cent of their brains. They say the corner office is a position of power. They say you can earn u10,000 a week in your spare time. But who, exactly, are they? And why do we listen to them? We each have our own theys - bosses, experts and authorities who seem to dictate our lives and create our futures. Like parents, in the best of circumstances they can make us feel safe. But where power and profit are at stake, they can try to make us do what they want: buy their product, vote for their party, support their cause.
Our world is getting more complex every day. Faced by a media run amok, a rapidly expanding global economy, the collapse of national and social boundaries and the profound impact of technology on our lives, we all feel like immigrants to a very new territory. Gone is the predictability of an organized civilization, overwhelmed by a seemingly random wave of change. Like any new immigrants to an unfamiliar culture, we must look to our children for signs of how to act and think. Natives of chaos, they have already adapted to its demands.
Banding together in a decrepit warehouse, a group of disenfranchised twentysomethings explore the ultimate frontier: cyberspace. Part techie heaven, part 24-hour rave, the Ecstasy Club is an electronic playground where young hackers and esoteric spiritualists strive to create a new utopia.
The Adolescent Demo Division are the world's luckiest teen gamers. Raised from birth to test media, appear on reality TV and enjoy the fruits of corporate culture, the squad develop special abilities that make them the envy of the world, and a grave concern to their keepers.
In this handbook for locating the hidden sales messages that bombard us everyday, Martin Howard explains the new techniques that corporations are using to make subconscious approaches without your consent. It covers the five major zones where consumers are being confronted: in the retail shopping context, at major events and concerts, through information media, personal friendships, and your computer. Up until recently, there was a social contract that alerted consumers to advertising messages. They were clearly labeled, endorsements were obvious and certain areas were off-limits. That contract has been broken, and many corporations are resorting to underhanded methods to persuade. Our shopping centers, stadiums, telephones, friendships and editorials are all “fair game.” Marketing messages have crossed into the social sphere. We Know What You Wantpoints out dozens of examples of how these signals are being relayed and gives you the tools and techniques to decode these messages and make your own decisions. Inspired by the popular bookCoercionby Douglas Rushkoff, this book presents key ideas and case examples in a practical, easy-to-follow, illustrated format. Rushkoff himself contributes the Introduction.We Know What You Wanthas Rushkoff’s full support; he calls it “an entertaining yet McLuhanesque ‘Medium is the Message,’ filled with engaging graphics and provocative but easy-to-follow guidelines for maintaining autonomy in a world made of marketing.” Martin Howardhas spent over 15 years in the marketing field with over 10 of them in advertising agencies. While witnessing the decline of the traditional advertising agency, he became interested in emerging forms of communication and stumbled upon the writings of Marshall McLuhan and others, who charted the profound but underestimated impact of electronic media. Now a strong advocate for media literacy, his interest is in making these theories accessible to average consumers and students. He lives in Brisbane, Australia.
When Zeke, an unpopular young college student, discovers a new club, he learns that reality at the club is a psychic field created by Zero-G children and that he has become a pawn in a conspiracy of the militaries of the present and future to destroy the Zero-G kids. Original. 10,000 first printing.
Cursed by older generations, Generations X means a lot of things to a lot of people. They are a culture, a demographic, an outlook, a style, an economy, a scene, a literature, a political ideology, an aesthetic, an age, a decade, and a way of life. Here is a collage of the most revered voices of Generation X, demonstrating that while twentysomethings may, indeed, have dropped out of American culture (as it is traditionally defined), they also stand as a testament to American ingenuity, optimism, instinct, and intelligence.
Now in paperback with a new introduction by the author, a dizzying and dangerous guided tour through 'cyberspace, ' an unfolding terrain of digital information . . . redefining reality.--Publishers Weekly. Rushkoff profiles the thinkers, technologies, sciences, and philosophies that are moving our society into the 21st Century.
Explores non-drug related, consciousness-altering methods and provides examples of self-induced techniques such as meditation, musical and dance regimens, deprivation methods, physical therapies, visualizations, consciousness-raising programs, communing with nature and much more.
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