Douglas E. Haynes's Books

The Emergence of Brand-Name Capitalism in Late Colonial India

Advertising and the Making of Modern Conjugality

By: Douglas E. Haynes

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The Emergence of Brand-Name Capitalism in Late Colonial India

Advertising and the Making of Modern Conjugality

By: Douglas E. Haynes

This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.

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Page Count

329

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350278068

ISBN 13

9781350278066

The Emergence of Brand-Name Capitalism in Late Colonial India

Advertising and the Making of Modern Conjugality

By: Douglas E. Haynes

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The Emergence of Brand-Name Capitalism in Late Colonial India

Advertising and the Making of Modern Conjugality

By: Douglas E. Haynes

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329

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350278068

ISBN 13

9781350278066

Small Town Capitalism in Western India

Artisans, Merchants, and the Making of the Informal Economy, 1870–1960

By: Douglas E. Haynes

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Small Town Capitalism in Western India

Artisans, Merchants, and the Making of the Informal Economy, 1870–1960

By: Douglas E. Haynes

This book charts the history of artisan production and marketing in the Bombay Presidency from 1870 to 1960. While the textile mills of western India's biggest cities have been the subject of many rich studies, the role of artisan producers located in the region's small towns have been virtually ignored. Based upon extensive archival research as well as numerous interviews with participants in the handloom and powerloom industries, this book explores the role of weavers, merchants, consumers and laborers in the making of what the author calls 'small-town capitalism'. By focusing on the politics of negotiation and resistance in local workshops, the book challenges conventional narratives of industrial change. The book provides the first in-depth work on the origins of powerloom manufacture in South Asia. It affords unique insights into the social and economic experience of small-town artisans as well as the informal economy of late colonial and early post-independence India.

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363

Publisher

Cambridge University Press

Published Date

ISBN 10

1107375711

ISBN 13

9781107375710

Rhetoric and Ritual in Colonial India

The Shaping of a Public Culture in Surat City, 1852-1928

By: Douglas E. Haynes

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Rhetoric and Ritual in Colonial India

The Shaping of a Public Culture in Surat City, 1852-1928

By: Douglas E. Haynes

This book explores the rhetoric and ritual of Indian elites undercolonialism, focusing on the city of Surat in the Bombay Presidency. It particularly examines how local elites appropriated and modified the liberal representative discourse of Britain and thus fashioned a "public' culture that excluded the city's underclasses. Departing from traditional explanations that have seen this process as resulting from English education or radical transformations in society, Haynes emphasizes the importance of the unequal power relationship between the British and those Indians who struggled for political influence and justice within the colonial framework. A major contribution of the book is Haynes' analysis of the emergence and ultimate failure of Ghandian cultural meanings in Indian politics after 1923. The book addresses issues of importance to historians and anthropologists of India, to political scientists seeking to understand the origins of democracy in the "Third World," and general readers interested in comprehending processes of cultural change in colonial contexts.

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Page Count

376

Publisher

Univ of California Press

Published Date

ISBN 10

0520909488

ISBN 13

9780520909489

Yellowstone and the Biology of Time

Photographs Across a Century

By: Mary Meagher,Douglas B. Houston

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Yellowstone and the Biology of Time

Photographs Across a Century

By: Mary Meagher,Douglas B. Houston

Established in 1872, Yellowstone National Park is the oldest and one of the largest national parks in the world. In this remarkable book, scientists Mary Meagher and Douglas B. Houston present 100 sets of photographs that compare the Yellowstone of old with the park of today. Most of the photo sets include three pictures-not the usual two-with many of the original views dating back to the 1870s and 1880s. From the same photo points used by early photographers, Meagher and Houston rephotographed the scenes in the 1970s, and then, following the great fires of 1988, again in the 1990s. The result is an illuminating record of Yellowstone's dynamic ecosystem and its changes over time. Through close analysis of the photos and reference to the vast amount of available data, Meagher and Houston describe changes in vegetation, growth of wildlife populations, the effect of beaver occupancy on wetland areas, and geothermal and elevational shifts. At the same time they point out the extent to which many sites have not changed-despite important switches in park policy and an increase in human activity. Yellowstone National Park has long been the focus of major ecological debates. Should managers allow wildfires to burn? Should the elk and bison populations be controlled? Are too many people visiting the park? Yellowstone And The Biology Of Time offers a wealth of information to help us answer these questions. A visual treasure, this book will be of value to scientists from various disciplines as well as to the many people who care about Yellowstone and other protected wilderness areas around the world.

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Page Count

308

Publisher

University of Oklahoma Press

Published Date

ISBN 10

0806130067

ISBN 13

9780806130064

Small Town Capitalism in Western India

Artisans, Merchants, and the Making of the Informal Economy, 1870–1960

By: Douglas E. Haynes

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Small Town Capitalism in Western India

Artisans, Merchants, and the Making of the Informal Economy, 1870–1960

By: Douglas E. Haynes

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Page Count

363

Publisher

Cambridge University Press

Published Date

ISBN 10

1107375711

ISBN 13

9781107375710

Small Town Capitalism in Western India

Artisans, Merchants and the Making of the Informal Economy, 1870-1960

By: Douglas E. Haynes

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Small Town Capitalism in Western India

Artisans, Merchants and the Making of the Informal Economy, 1870-1960

By: Douglas E. Haynes

A history of artisan production in colonial and post-independence India, and its role in the country's society and economics.

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Page Count

344

Published Date

ISBN 10

1139216953

ISBN 13

9781139216951

Book's by Douglas E. Haynes

The Emergence of Brand-Name Capitalism in Late Colonial India

The Emergence of Brand-Name Capitalism in Late Colonial India

The Emergence of Brand-Name Capitalism in Late Colonial India

The Emergence of Brand-Name Capitalism in Late Colonial India

Small Town Capitalism in Western India

Small Town Capitalism in Western India

Rhetoric and Ritual in Colonial India

Rhetoric and Ritual in Colonial India

Yellowstone and the Biology of Time

Yellowstone and the Biology of Time

Small Town Capitalism in Western India

Small Town Capitalism in Western India

Small Town Capitalism in Western India

Small Town Capitalism in Western India

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