Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.
Are you taking the New GRE? Then you need REA’s New GRE - A Strategic Approach - Complete GRE Prep for the New Test! REA’s all-new GRE test prep is fully aligned with the new GRE General Test that launched in August 2011. Written by a team of experts with extensive experience in graduate-admissions test prep, our New GRE - A Strategic Approach was written entirely with the unique needs of the GRE test candidate in mind and covers every facet of the new test. Our expert subject review and strategy pointers give you an advantage on test day and help you get into the graduate school of your choice. Focused chapter reviews cover all the information tested on the new exam. The authors’ lively, conversational approach explains the content and structure of the test in a down-to-earth, easy-to-understand style that takes the mystery (and anxiety) out of the GRE. Each review chapter is filled with examples, practice quizzes, sample questions, and drills to reinforce key concepts. A full-length diagnostic exam is available online so you can pinpoint your strengths and weaknesses as you study. Two full-length, multiple-choice practice tests in the book simulate the actual GRE General Test. Each practice test is balanced to include every type of question, subject area, and skill tested on the exam. Our practice tests replicate the GRE question format, allowing you to assess your skills and gauge your test-readiness. Every practice exam comes with detailed feedback on every question. We don’t just say which answers are right—we explain why the other answer choices are wrong—so you’ll be prepared on test day. Only REA combines test-taking strategies from the experts with extensive practice and focused review. This test prep is a must-have for all grad school candidates taking the new GRE!
The horrific true crime cold case of Marcia Trimble, the little girl who disappeared while selling Girl Scout cookies and was discovered a month later, strangled. This mystery haunted her family for over 30 years... When nine-year-old Marcia Trimble was murdered in 1975, her devastated parents believed justice would be served. But without a clear suspect in sight and without the ability to analyze DNA evidence, fingers pointed toward the family and toward neighborhood boys without any definitive conclusion. Police were left at a loss to find any kind of evidence that would lay this brutal murder case to rest and bring peace to the long-suffering family of this innocent little girl. A Season of Darkness catalogs the gruesome account of the murder and its awful aftermath, detailing the thirty years of wondering, silence, and investigation that would eventually lead to a shocking, unexpected, and long-awaited concusion.
In Back of the Shamrock By: Doug Lowe East Durham, a small Irish resort town in upstate New York, was the backdrop to an innocent childhood for a tight-knit group of friends. From sledding adventures in the winter to endless summers at the ball field in back of the Shamrock, Frazer, Doc, Ranker, Whiz, and more shared childhood, adolescence, and young adulthood experiences that shaped who they became as men. As the boys become men and eventually go their separate ways, a tragedy brings them together once again and reveals the true strength of their lifelong bond and their unyielding loyalty to one another.
The famous Boston College quarterback, winner of the Heisman Trophy, owner of the record book for quarterbacks in the Canadian Football League, and National Football League All-Pro, recounts his life on and off the field. Doug reveals how he has demonstrated community spirit, charm, and the relentless drive that have been essential to his success as a smaller athlete in a big-man's sport. Includes a look at how Doug led the Buffalo Bills to the playoffs and captured the hearts of fans not only in Buffalo, but across America.
Saturday Night is the intimate history of the original Saturday Night Live, from its beginnings as an outlaw program produced by an unruly band of renegades from the comedy underground to a TV institution that made stars of John Belushi, Bill Murray, Chevy Chase, Gilda Radner, Jane Curtin, Laraine Newman, Garrett Morris, Joe Piscopo and Eddie Murphy. This is the book that revealed to the world what really happened behind the scenes during the first ten years of this groundbreaking program, from the battles SNL fought with NBC to the battles fought within the show itself. It's all here: The love affairs, betrayals, rivalries, drug problems, overnight successes, and bitter failures, mixed with the creation of some of the most outrageous and original comedy ever. "It reads like a thriller," said the Associated Press, "and may be the best book ever written about television." Available for the first time in ebook format, this edition features nearly fifty photographs of cast, crew and sketches.
There's a well-known story about an older fish who swims by two younger fish and asks, "How's the water?" The younger fish are puzzled. "What's water?" they ask. Many of us today might ask a similar question: What's technology? Technology defines the world we live in, yet we're so immersed in it, so encompassed by it, that we mostly take it for granted. Seldom, if ever, do we stop to ask what technology is. Failing to ask that question, we fail to perceive all the ways it might be shaping us. Usually when we hear the word "technology," we automatically think of digital de- vices and their myriad applications. As revolutionary as smartphones, online shop- ping, and social networks may seem, however, they t into long-standing, deeply entrenched patterns of technological thought as well as practice. Generations of skeptics have questioned how well served we are by those patterns of thought and practice, even as generations of enthusiasts have promised that the latest innovations will deliver us, soon, to Paradise. We're not there yet, but the cyber utopians of Silicon Valley keep telling us it's right around the corner. What is technology, and how is it shaping us? In search of answers to those crucial questions, Not So Fast draws on the insights of dozens of scholars and artists who have thought deeply about the meanings of machines. The book explores such dynamics as technological drift, technological momentum, technological disequilibrium, and technological autonomy to help us understand the interconnected, inter- woven, and interdependent phenomena of our technological world. In the course of that exploration, Doug Hill poses penetrating questions of his own, among them: Do we have as much control over our machines as we think? And who can we rely on to guide the technological forces that will determine the future of the planet?
Residential Education as an Option for At-Risk Youth explores recent residential programs in Israel, draws comparisons with their European counterparts, and recommends practical approaches for the revitalization of such programs in the United States. This volume refutes the conventional professional “wisdom” in the United States that residential group care programs for children and youth are intrinsically flawed and counterproductive. Instead, it delivers effective models for the implementation of effective residential services. The editors and authors demonstrate the growing need for residential programs, given the overburdened family foster care resources, swelling numbers of “zero-parent” families, and homeless youth. Though the United States helped launch and develop residential services in Europe in the aftermath of World War II and has produced many excellent thinkers in the domain of quality residential group care, American programs have languished in recent decades. This book is designed to accelerate and facilitate progress in revamping and establishing excellent residential group care. The authors examine residential education as a developmentally based alternative to the more clinically and correctionally oriented programs for marginal children and youth dominating this field in the United States. The authors present their material in the context of appropriate theoretical principles, yet in practical ways that will permit program developers and managers to implement it effectively. Some of the specific areas chapters discuss are: exemplary Israeli programs as observed by visiting American professional in social work and allied fields important program variables and the cultural influences that may affect them African American experience for such programs a conceptual model for building successful residential education programs key organizational and management considerations Residential Education as an Option for At-Risk Youth serves as a vital resource for ambitious program developers and managers wishing to reconceptualize and enrich their programs. It will also benefit advanced students, practitioners, and decision makers who have had, heretofore, few resources to rely on when seeking to promote more effective programs for socially marginal children and youth.
The incredible backstories, cosmic coincidences, and colorful characters who loved, supported, exploited, and cheated the Beatles Historical deep dive for anyone who loves John, Paul, George, and Ringo and the mayhem that was Beatlemania Learn how the Beatles forced the integration of Florida’s Gator Bowl for the first time in its history
A landmark study, based on thousands of music-related references mined by the authors from a variety of contemporaneous sources, especially African American community newspapers, Out of Sight examines musical personalities, issues, and events in context. It confronts the inescapable marketplace concessions musicians made to the period's prevailing racist sentiment. It describes the worldwide travels of jubilee singing companies, the plight of the great black prima donnas, and the evolution of "authentic" African American minstrels. Generously reproducing newspapers and photographs, Out of Sight puts a face on musical activity in the tightly knit black communities of the day. Drawing on hard-to-access archival sources and song collections, the book is of crucial importance for understanding the roots of ragtime, blues, jazz, and gospel. Essential for comprehending the evolution and dissemination of African American popular music from 1900 to the present, Out of Sight paints a rich picture of musical variety, personalities, issues, and changes during the period that shaped American popular music and culture for the next hundred years.
The deepest and largest known springs in the world are found here. The photographs are the result of hundreds of hours under water. This new edition is completely updated to serve as a guide to Florida's many spring parks and their inhabitants. Vital for canoeists, kayakers, divers, snorkelers, and visitors.
This book is a study of the complicated disputes between 1945 and 1970 over the nationalisation of the British steel industry. It examines in detail the ways in which the views of different classes and pressure groups in society were reflected in the history of steel nationalisation.
Lead So Your People Speak Freely Candid communication enhances innovation, ownership, engagement, and performance. The benefits of hearing questions and uncertainties, good and bad ideas, and honest feedback are game-changing. Yet research shows that most of the time, people never share their true thoughts with each other—and especially not with their leaders. But what if they did? What if everyone could confidently communicate without fearing a negative response? In Permission to Speak Freely, highly acclaimed leader developers Doug Crandall and Matt Kincaid illustrate the benefits of candor, explain the inhibitors that cause it to feel unsafe, and provide tools for leaders to encourage their people and embed trust and openness into the foundation of their organizational culture.
The fifth edition of Engineering Your Future: An Australasian Guide serves as a fundamental resource for first-year engineering students across all disciplines within the Australasian region. This comprehensive text places a significant emphasis on practical skills crucial for effective problem-solving and design processes. As the sole locally-focused introductory text in the field, it incorporates a multitude of topical examples drawn from various engineering domains, vividly illustrating the roles and obligations inherent in professional engineering practice. Sustainability, ethical considerations, and proficient communication are recurring themes throughout the text, underscoring their pivotal importance in the engineering profession. Furthermore, the book provides extensive coverage of soft skills alongside problem-solving and design methodologies, enhancing its utility as an indispensable guide for aspiring engineers.
Mental toughness is about how effectively individuals respond when faced with stress, pressure and challenge. Understanding this concept is essential to improving performance for both the individual and the organization, and this book, one of the first in the field to take a look at mental toughness as a serious discipline, teaches you how to assess mental toughness in individuals and organizations to drive performance, improve your own ability to cope with stress and apply a range of techniques required to recognize, use and develop mental toughness effectively. Full of sample exercises and case studies, this book also features the Mental Toughness Questionnaire - a unique self-assessment tool to determine your mental toughness score and what this means. Tracing its development from sports psychology into the world of health, education and business, Developing Mental Toughness takes a deep look at mental toughness and its application at the organizational level.
A few hundred years into the future, a wave of space colonization follows a disastrous earlier attempt to inhabit nearby extrasolar planets. It is guided by a new computational method based on massive data-driven socio-cultural and socio-epidemiological modeling and using novel biological computers, fed with data on Earth’s history of successes and failures. Yet, in the newly settled Simpac system, some unexpected and worrying anomalies begin cropping up, making an urgent expedition to the system necessary: is it the underlying data, the computations, or is some unknown entity tampering with the space colonization program? A race against time ensues as the lives of four strangers begin to converge. While grounded in the social systems aspect, the author posits that the future is likely to be characterized by more biology-based tools than most contemporary science fiction – which most often relies entirely on non-biological hardware in terms of advanced technologies – predicts. The result is an entertaining and skillful blend of thriller and SF, complemented by a nontechnical appendix describing the underlying science.
Doug Greene takes an in-depth and critical look at the life and ideas of Michael Harrington, one of America's most important democratic socialists. A Failure of Vision discusses one of the most important champions for democratic socialism in the United States. Michael Harrington (1928–1989) is widely recognized for writing The Other America, a seminal expose of poverty in the United States that inspired the War on Poverty. He was also the founder of the Democratic Socialists of America (DSA), which is currently the largest socialist organization in the United States. Michael Harrington hoped to transform democratic socialism from a marginal view into a major political force in the United States. To accomplish this, he advocated that socialists act as the “left-wing of the possible” inside of the Democratic Party in order to transform it into one that truly represented the people. In the end, Realignment proved to be a dead end to advance socialist politics. The questions proposed by Michael Harrington continue to be sharply debated by socialists. With an engaging style and critical approach to Michael Harrington's shortcomings, this book is essential reading to understand contemporary debates on the American left.
Much of the fear and uncertainty surrounding the global recession is concerned with the adverse impact it will have on organisations and society. However, recessions are nothing new. We know from past experience that when a recession is over, there always emerge organisations and individuals who have not only survived but have thrived. They often emerge stronger, fitter and better performing. Developing Resilient Organizations argues that one of the fundamental keys to survival in these circumstances is resilience or mental toughness. It can make challenge and change an opportunity rather than a threat. The book addresses a wide variety of organizational issues including motivation, performance, staff retention, behaviour, trust, attention span and teamwork. With case studies from leading organizations across the public and private sector internationally, it will show you how to develop organizational performance, well being and a positive approach to adversity and change in your organization.
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