Vegetarianism seems to be increasing in popularity and acceptance in the United States and Canada, yet, quite surprisingly, the percentage of the population practicing vegetarian diets has not changed dramatically over the past 30 years. People typically view vegetarianism as a personal habit or food choice, even though organizations in North America have been promoting vegetarianism as a movement since the 1850s. This book examines the organizational aspects of vegetarianism and tries to explain why the predominant movement strategies have not successfully attracted more people to adopt a vegetarian identity.Vegetarianism: Movement or Moment? is the first book to consider the movement on a broad scale from a social science perspective. While this book takes into account the unique history of North American vegetarianism and the various reasons why people adopt vegetarian diets, it focuses on how movement leaders' beliefs regarding the dynamics of social change contributes to the selection of particular strategies for attracting people to vegetarianism. In the context of this focus, this book highlights several controversies about vegetarianism that have emerged in nutrition and popular media over the past 30 years.
Sociologists, psychologists, and nutritionists explore how people construct fatness and thinness. They examine different strategies used to interpret body weight, such as negotiating weight identities, reinterpreting weight, and becoming involved in weight-related organizations. Annotation copyrighted by Book News, Inc., Portland, OR
This practical and engaging book provides a coherent approach to global business responsibility and ethics based on the latest research, theory, and practice. The authors incorporate numerous interesting and current real world examples to support the argument that corporations need to - and can - identify and implement processes that foster ethical conduct, ensure basic human rights, protect the natural environment, and enhance social justice wherever businesses operate around the globe. "Global Business Citizenship" combines elements of political theory, stakeholder relationships, business ethics, corporate social performance, accountability and measurement, and organizational change. Its practical approach encompasses "best practices" in stakeholder management, experiments in applying corporate values to local conditions, and social environmental auditing and reporting. Focusing on the strategic alignment and change management process for implementing business citizenship principles and practices, it is an essential supplement for any course concerned with ethics and social responsibility in today's global business climate.
Card sorting helps us understand how people think about content and categories. Armed with this knowledge, we can group information so that people can better find and understand it. In this book, Donna describes how to plan and run a card sort, then analyse the results and apply the outcomes to your project.
This book unveils and demystifies a revolution occurring in health care in the United States and beyond and how it will reform the health care system. There is something new in health care. Retail clinics, sometimes partnering with prestigious health-care institutions such as the Cleveland Clinic, offer an affordable, accessible solution for delivering primary-care services to underserved populations. The Retail Revolution in Health Care presents an overview of the retail health trend and its implications for consumers, employers, health care providers, health care companies, insurers, and health policy makers. The authors examine the phenomenon of retail health care from an entrepreneurial perspective, discussing the growth of retail care beyond traditional retail establishments and possible performance indicators to assess health outcomes. They report on the differing perspectives of retail care from a variety of experts, including doctors, nurses, patients, and insurers. Finally, they address business realities in the United States and globally as they affect the clinics. Retail clinics will almost certainly play a key role as either an alternative to national health insurance or a component of health reform. This important book explores their part in furthering the availability of health care for all Americans.
Gain a clear understanding of pathophysiology and lab testing! Clinical Chemistry: Fundamentals and Laboratory Techniques prepares you for success as a medical lab technician by simplifying complex chemistry concepts and lab essentials including immunoassays, molecular diagnostics, and quality control. A pathophysiologic approach covers diseases that are commonly diagnosed through chemical tests — broken down by body system and category — such as respiratory, gastrointestinal, and cardiovascular conditions. Written by clinical chemistry educator Donna Larson and a team of expert contributors, this full-color book is ideal for readers who may have minimal knowledge of chemistry and are learning laboratory science for the first time. - Full-color illustrations and design simplify complex concepts and make learning easier by highlighting important material. - Case studies help you apply information to real-life scenarios. - Pathophysiology and Analytes section includes information related to diseases or conditions, such as a biochemistry review, disease mechanisms, clinical correlation, and laboratory analytes and assays. - Evolve companion website includes case studies and animations that reinforce what you've learned from the book. - Laboratory Principles section covers safety, quality assurance, and other fundamentals of laboratory techniques. - Review questions at the end of each chapter are tied to the learning objectives, helping you review and retain the material. - Critical thinking questions and discussion questions help you think about and apply key points and concepts. - Other Aspects of Clinical Chemistry section covers therapeutic drug monitoring, toxicology, transplantation, and emergency preparedness. - Learning objectives in each chapter help you to remember key points or to analyze and synthesize concepts in clinical chemistry. - A list of key words Is provided at the beginning of each chapter, and these are also bolded in the text. - Chapter summaries consist of bulleted lists and tables highlighting the most important points of each chapter. - A glossary at the back of the book provides a quick reference to definitions of all clinical chemistry terms.
German Social Democracy and the Rise of Nazism explores the failure of Germany's largest political party to stave off the Nazi threat to the Weimar republic. In 1928 members of the Social Democratic Party (SPD) were elected to the chancellorship and thousands of state and municipal offices. But despite the party's apparent strengths, in 1933 Social Democracy succumbed to Nazi power without a fight. Previous scholarship has blamed this reversal of fortune on bureaucratic paralysis, but in this revisionist evaluation, Donna Harsch argues that the party's internal dynamics immobilized the SPD. Harsch looks closely at Social Democratic ideology, structure, and political culture, examining how each impinged upon the party's response to economic disaster, parliamentary crisis, and the Nazis. She considers political and organizational interplay within the SPD as well as interaction between the party, the Socialist trade unions, and the republican defense league. Conceding that lethargy and conservatism hampered the SPD, Harsch focuses on strikingly inventive ideas put forward by various Social Democrats to address the republic's crisis. She shows how the unresolved competition among these proposals blocked innovations that might have thwarted Nazism. Originally published in 1993. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
The Christmas season is a time for traditions and, in Richmond, one particular custom reigned supreme: a family outing to Miller & Rhoads department store. A Christmas outing to Miller & Rhoads department store revealed thousands of smiling faces waiting to enter the kingdom of Santaland- an enchanted world marked by glittering snow and intricate train displays. From visits to area hospitals to a young man who demanded only a box of raisins, former Snow Queen Donna Strother Deekens shares her touching and humorous holiday memories from her twenty years in the gown. Kids from one to ninety-two will enjoy reminiscing with characters like the elves, Bruce the Spruce and, of course, Miller & Rhoads' legendary real Santa. Discover behind-the-scenes drama and learn firsthand what it was like to partake in this unforgettable event.
Man the Hunted argues that primates, including the earliest members of the human family, have evolved as the prey of any number of predators, including wild cats and dogs, hyenas, snakes, crocodiles, and even birds. The authors' studies of predators on monkeys and apes are supplemented here with the observations of naturalists in the field and revealing interpretations of the fossil record. Eyewitness accounts of the 'man the hunted' drama being played out even now give vivid evidence of its prehistoric significance. This provocative view of human evolution suggests that countless adaptations that have allowed our species to survive (from larger brains to speech), stem from a considerably more vulnerable position on the food chain than we might like to imagine. The myth of early humans as fearless hunters dominating the earth obscures our origins as just one of many species that had to be cautious, depend on other group members, communicate danger, and come to terms with being merely one cog in the complex cycle of life.
Specifically dedicated to the skills that social workers need to advance community practice, this creative book is long overdue. Grounded in the wisdom and evidence of well-honed interpersonal social work skills...Donna Hardina's new text takes community practice to a higher level than ever before developed in book form; indeed she displays the most thorough understanding of research on community practice that I have read in any community practice text."--Journal of Teaching in Social Work Community organization has been a major component of social work practice since the late 19th century. It requires a diverse set of abilities, interpersonal skills being among the most important. This textbook describes the essential interpersonal skills that social workers need in community practice and helps students cultivate them. Drawing from empirical literature on community social work practice and the authorís own experience working with community organizers, the book focuses on developing the macro-level skills that are especially useful for community organizing. It covers relationship-building, interviewing, recruitment, community assessment, facilitating group decision-making and task planning, creating successful interventions, working with organizations, and program evaluation, along with examples of specific applications. For clarity and ease of use, the author employs a framework drawn from a variety of community practice models, including social action and social planning, transformative/popular education and community development approaches, and multicultural and feminist approaches. The text is linked to the competencies outlined in the Council of Social Work Educationís (2008) Educational Policy and Accreditation Standards (EPAS), as well as ethics and values identified in the National Association of Social Workersí (NASW) Code of Ethics, and the International Federation of Social Workersí statement of ethical principles. Most chapters begin with a quote from a community organizer explaining how interpersonal skills are used in practice, and student exercises conclude each chapter. The text also addresses other important skills such as legislative advocacy, lobbying, and supervision. Key Features: Describes the essential skills social workers need in community practice and how to acquire them Includes examples of specific applications drawn from empirical literature and the authorís experience working with community organizers Grounded in social justice, strengths-based, and human rights perspectives Linked to competencies outlined in EPAS and values identified in the NASW Code of Ethics Based on a variety of community practice models
One-fourth of the Jews living in France - once considered an asylum for the politically dispossessed - were identified, rounded up, and deported to the death camps of eastern Europe during World War II. In this carefully documented, gripping account of the treatment and fate of French and foreign Jews in Marseille, Donna Ryan explores the extent to which the Vichy government participated in the German plans to exterminate them. Marseille was a major French city in the Vichy Zone that had a large Jewish population; the Italians, who sometimes thwarted French administrators, never occupied Marseille; and it was a regional office of the Commissariat General aux Questions Juives and the Union Generale des Israelites de France, which could provide documentation.
Illustrated with contemporary case studies, Curating Design provides a history of and introduction to design curatorial practice both within and outside the museum. Donna Loveday begins by tracing the history of the collecting and display of designed objects in museums and exhibitions from the 19th century 'cabinet of curiosities' to the present day design museum. She then explores the changing role of the curator since the 1980s, with curators becoming much more than just 'keepers' of a collection, with a remit to create narrative and experiential exhibitions as well as develop the museum's role as a space of learning for its visitors. Curating as a practice now describes the production of a number of cultural and creative outputs, ranging from exhibitions to art festivals; shopping environments to health centres; conferences to film programming as well as museums and galleries. Loveday explores how design has come to the fore in curatorial practice, with new design museums opening around the world as well as blockbusting exhibitions of fashion and popular culture. Interviews with leading practitioners from international design and arts museums provide a spotlight on contemporary challenges and best practice in design curatorship.
A gifted education Legacy Award winner, Best Practices in Gifted Education provides concise, up-to-date, research-based advice to educators, administrators, and parents of gifted and talented youth. The 29 practices included in this volume are the result of an extensive examination of educational research on what works with talented youth. The interest in culturally diverse and low-income learners, the means to identify talents, and the need for curriculum that appropriately challenges high-ability youth constitute just a few of the 29 practices. Each practice is organized into a chapter containing two sections: What We Know and What We Can Do. The first section briefly describes the practice and summarizes the research. The second section suggests what course of action a parent, teacher, or administrator might take at home, in the classroom, or at school. The book is a must-have for those who want a guide that makes a connection between research and practical action in gifted education. A service publication of the National Association for Gifted Children (Washington, DC). This designation indicates that this book has been jointly developed with NAGC and that this book passes the highest standards of scholarship, research, and practice.
As thousands of wives and children joined American servicemen stationed at overseas bases in the years following World War II, the military family represented a friendlier, more humane side of the United States' campaign for dominance in the Cold War. Wives in particular were encouraged to use their feminine influence to forge ties with residents of occupied and host nations. In this untold story of Cold War diplomacy, Donna Alvah describes how these “unofficial ambassadors” spread the United States’ perception of itself and its image of world order in the communities where husbands and fathers were stationed, cultivating relationships with both local people and other military families in private homes, churches, schools, women's clubs, shops, and other places. Unofficial Ambassadors reminds us that, in addition to soldiers and world leaders, ordinary people make vital contributions to a nation's military engagements. Alvah broadens the scope of the history of the Cold War by analyzing how ideas about gender, family, race, and culture shaped the U.S. military presence abroad.
Lonely Planet: The world's leading travel guide publisher Lonely Planet Vienna is your passport to all the most relevant and up-to-date advice on what to see, what to skip, and what hidden discoveries await you. Nibble your way along the market stands of the Naschmarkt, twirl at heady heights on the Prater ferris wheel, then ponder imperial excess in Schloss Schonbrunn; all with your trusted travel companion. Get to the heart of Vienna and begin your journey now! Inside Lonely Planet's Vienna Travel Guide: Full-colour maps and images throughout Highlights and itineraries show you the simplest way to tailor your trip to your own personal needs and interests Insider tips save you time and money, and help you get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - including hours of operation, phone numbers, websites, transit tips, and prices Honest reviews for all budgets - including eating, sleeping, sight-seeing, going out, shopping, and hidden gems that most guidebooks miss Cultural insights give you a richer and more rewarding travel experience - including art, music, architecture, opera, history, etiquette, coffee culture, cuisine, cinema, literature, and more. Useful features - including Walking Tours, Museum Floorplans and Day Trips Coverage of Hofburg, Stephensdom & the Historic Centre, Karlsplatz & Around Naschmarkt, The Museum District & Neubau, Schloss Belvedere, Schloss Schonbrunn and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Vienna, our most comprehensive guide to Vienna, is perfect for those planning to both explore the top sights and take the road less travelled. About Lonely Planet: Lonely Planet is a leading travel media company and the world’s number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveler since 1973. Over the past four decades, we’ve printed over 145 million guidebooks and grown a dedicated, passionate global community of travelers. You’ll also find our content online, and in mobile apps, video, 14 languages, nine international magazines, armchair and lifestyle books, ebooks, and more. Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.
Preparing to Pass the Medical Assisting Exam is written in a straightforward format with over 1,000 review questions including answers and explanations. With the most up-to-date content reflective of the exam, this guide is a comprehensive, affordable resource to prepare readers to sit for the 200-question CMA exam, and 200-210-question RMA exam, with confidence. Including test-taking strategies and over 150 tables and illustrations, students and professionals of all learning types will find this a valuable tool to prepare for the Medical Assisting Exam! Each new print copy of this review guide includes an interactive CD-ROM with review questions, answers, and explanations. Please note: Electronic formats of this review guide do not include the CD ROM.
Marsden Hartley had a lifelong personal and aesthetic engagement with Maine, where he was born in 1877 and where he died at age sixty-six. As an important member of the artistic circle promoted by Alfred Stieglitz, Hartley began his career by painting the mountains of western Maine. He subsequently led a peripatetic life, traveling throughout Europe and North America and only occasionally visiting his native state. By midlife, however, his itinerant existence had taken an emotional toll, and he confided to Stieglitz that he wanted “so earnestly a ‘place’ to be.” Finally returning to the state in his later years, he transformed his identity from urbane sophisticate to “the painter from Maine.” But while Maine has played a clear and defining role in Hartley’s art, not until now has this relationship been studied with the breadth and richness it warrants. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana} Marsden Hartley’s Maine is the first in-depth discussion of Hartley’s complex and shifting relationship to his native state. Illustrated with works from throughout the painter’s career, it provides a nuanced understanding of Hartley’s artistic range, from the exhilarating Post-Impressionist landscapes of his early years to the late, roughly rendered paintings of Maine and its people. The absorbing essays examine Hartley’s view of Maine as a place of light and darkness whose spirit imbued his art, which encompassed buoyant coastal views, mournful mountain vistas, and portraits of Mainers. An illustrated chronology provides an overview of Hartley’s life, juxtaposing major personal incidents with concurrent events in Maine’s history. For Hartley, who was strongly influenced by such artists as Paul Cézanne, Winslow Homer, and Albert Pinkham Ryder, Maine was an enduring source of inspiration, one powerfully intertwined with his past, his cultural milieu, and his desire to create a regional expression of American modernism.
Volume One: This volume catalogues the distinguished and comprehensive collection of approximately 400 works of American sculpture by artists born before 1865. This publication includes an introduction on the history of the collection's formation, particularly in the context of the Museum's early years of acquisitions, and discusses the outstanding personalities involved. --Metropolitan Museum of Art website.
Texas Myths and Legends explores unusual phenomena, strange events, and mysteries in Texas’s history. Each episode included in the book is a story unto itself, and the tone and style of the book is lively and easy to read for a general audience interested in Texas history. The more than a dozen stories answer questions such as: Is the "Navidad Wildman"—aka Bigfoot—alive and well in Texas? Was the creature in one Texas woman's freezer the legendary blood-sucking beast known as the chupacabra? Just what are the mysterious Marfa Lights? Manifestations of otherworldly beings? Can they be explained scientifically? Is Jefferson the most haunted city in Texas? Or should the title go to San Antonio, which has enough ghosts to warrant at least three advertised ghost hunt tours? From rumors of Jean Lafitte's buried treasures to the hanging of Chipita Rodriguez and the love story of Frenchy McCormick, Texas Myths and Legends makes history fun and pulls back the curtain on some of the state's most fascinating and compelling stories.
Medical and Psychosocial Aspects of Chronic Illness and Disability, Fifth Edition is a comprehensive text designed to educate students with little or no medical background on how to work with individuals challenged by chronic illness and disability. Falvo utilizes her nursing expertise and over 30 years of rehabilitation counseling and psychology experience to create a text for students preparing for careers in rehabilitation nursing, rehabilitation counseling, psychology, or social work. This text serves as an important resource to assist students and professionals in understanding the manifestations of common chronic illnesses and disabilities. The goal is to bring awareness around the impact of chronic illness and disability to clients through a discussion of symptoms, diagnoses, treatments, and prognoses. The Fifth Edition includes new research and addresses the rapid changes in the fields of medicine and rehabilitation. In addition, thorough coverage of cultural concerns and the impact of cultural issues on the counseling process are also discussed. Resources for Instructors: Comprehensive Test Bank, PowerPoint Presentations Book jacket.
Commensurate with an emphasis on evidence-based practice and health competencies to improve patient outcomes, get a solid foundation in cardiovascular and pulmonary physiology and rehabilitation! Cardiovascular and Pulmonary Physical Therapy: Evidence and Practice, 6th Edition provides a holistic, person-centered approach to the spectrum of cardiovascular and pulmonary physical therapy. From examination and evaluation to interventions, this book guides you through the health promotion strategies for maximizing patients' health and wellbeing, in conjunction with managing the needs of patients with acute and chronic conditions, those in intensive care units, and of special populations such as children and elders. Selected case studies translate related scientific research into evidence-based practice and enhance clinical decision making. Now including an enhanced eBook version (with print purchase), this text details the latest best practices to help achieve the best physical therapy outcomes. - Coverage of evidence-based practice includes the latest research from leading top-tier journals to support physical therapist clinical reasoning and decision making. - Realistic scenarios and case examples show the application of concepts to evidence-based practice. - Holistic approach supports treating the whole person rather than just the symptoms of a disease or disorder, covering medical, physiological, psychological, psychosocial, therapeutic, practical, and methodological aspects. - Full-color photos and illustrations enhance your understanding of the book's concepts, ideas, and management considerations. - Emphasis on the terminology and guidelines of the APTA's Guide to Physical Therapist Practice keeps the book consistent with the practice standards in physical therapy, including the International Classification of Functioning, Disability and Health. - Primary and secondary cardiovascular and pulmonary conditions are emphasized, along with their co-existence. - Multimorbidity focus is used rather than a single-disease framework, with attention to implications for assessment, management, and evaluation. - Integrated approach to oxygen transport demonstrates how the cardiovascular and pulmonary systems function interdependently to support all organ systems. - Key terms and review questions in each chapter focus your learning on important concepts and translating these into practice. - NEW! Updated content reflects the latest research and clinical practice in the field. - NEW! eBook version included only with print purchase allows you to access all the text, figures, and references, with the ability to search, customize your content, make notes and highlights, and have content read aloud. - NEW! Video clips, interviews with authors and other experts in their fields, and more are available in the eBook version included only with print purchase. - NEW! Expanded contributions from experts from multiple countries maximize the validity of content.
This Gold Standard in clinical child neurology presents the entire specialty in the most comprehensive, authoritative, and clearly written fashion. Its clinical focus, along with relevant science, throughout is directed at both the experienced clinician and the physician in training. New editor, Dr. Ferriero brings expertise in neonatal neurology to the Fourth Edition. New chapters: Pathophysiology of Hypoxic Ischemic Encephalopathy, Congenital Disorders of Glycosylation, Pediatric Neurotransmitter Diseases, Neurophysiology of Epilepsy, Genetics of Epilepsy, Pediatric Neurorehabilitation Medicine, Neuropsychopharmacology, Pain and Palliative Care Management, Ethical Issues in Child Neurology
Since 1975, Dr. Kenneth Swaiman's classic text has been the reference of choice for authoritative guidance in pediatric neurology, and the 6th Edition continues this tradition of excellence with thorough revisions that bring you fully up to date with all that's new in the field. Five new sections, 62 new chapters, 4 new editors, and a reconfigured format make this a comprehensive and clearly-written resource for the experienced clinician as well as the physician-in-training. - Nearly 3,000 line drawings, photographs, tables, and boxes highlight the text, clarify key concepts, and make it easy to find information quickly.
As the population ages, increasing numbers of older people require the attention and services of mental health professionals. Despite their prevalence, however, mental health problems in this population often go undiagnosed and therefore untreated. This textbook offers medical students and professionals the information they need to care for older people with mental disorders. Drs. Donna Cohen and Carl Eisdorfer, two internationally recognized experts in geriatric mental health, provide a comprehensive framework within which students and practitioners alike can address the salient issues of the field. These include the biopsychosocial aging processes, specific pathologies prevalent in later life, social issues common to the elderly, the delivery of care in various settings, and the economic policies affecting services for older people. The authors' goal is not only to enhance clinical practice but also to urge physicians to develop and coordinate a more holistic care strategy that acknowledges the complex challenges of older patients. To this end, Cohen and Eisdorfer discuss essential principles of optimal care, the latest research findings, evidence- and consensus-based practice standards, resources to help professionals keep abreast of the changing mental health landscape, and ethical dilemmas of clinical practice and research. The signal strength of this book lies in its integrated approach, an approach that emphasizes the philosophy and principles of caring for older people along with clinical practices and issues. From this broader perspective, the authors describe the many factors that influence the lives, health, and well-being of older patients and their caregivers, making this an ideal text for psychiatrists, psychologists, nurses, and social workers.
This is the only book that presents clinical cases to illuminate basic concepts of cardiovascular genetics and genomics as practitioners encounter them in day-to-day practice. The unique use of real-world case discussions facilitates the memorization and understanding of basic principles, which can be more readily applied to actual cases.
The third edition of Psychiatric Care of the Medical Patient brings a classic reference text into the twenty-first century. It combines critical scholarship with the voice of expert clinicians who work at the interface of psychiatry with medical specialties. It is meant to be read for pleasure as well as consulted as a reference. The editors have worked with the authors to bring a consistent perspective to the book - one that sees the medical psychiatrist as an agent for bringing a more comprehensive perspective to medical care. Even seasoned and knowledgeable practitioners will find much that is new to them in this book. The volume covers topics in depth that other books in the field may not cover at all, such as the use of herbal and nutritional therapies for medical-psychiatric symptoms and syndromes, and the choice of questionnaires to supplement history-taking. It looks at old topics in a new way: The chapter on the physical examination applies psychometric considerations to the Babinski sign, describes the method and application of quantitative bedside olfactory testing, and discusses smartphone apps to improve the sensitivity of the examination. Psychiatric Care of the Medical Patient, 3rd Edition provides concepts and information to facilitate the dialogue between psychiatrists and general medical specialists - minimizing psychiatric jargon and speaking in the common language of caring and curious physicians.
Donna McDaniel and Vanessa Julye document three centuries of Quakers who were committed to ending racial injustices yet, with few exceptions, hesitated to invite African Americans into their Society. Addressing racism among Quakers of yesterday and today, the authors believe, is the path toward a racially inclusive community.
Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able compare data according to specific user populations and see how their experiences differ across user groups. But few usability professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways. Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from 1,000s of users. Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when it's appropriate to use and not use, and will learn about the various types of online usability testing techniques. - The first guide for conducting large-scale user experience research using the internet - Presents how-to conduct online tests with 1000s of participants – from start to finish - Outlines essential tips for online studies to ensure cost-efficient and reliable results
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