Donna D. Heckler's Books

Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love

By: Brian D. Till,Donna D. Heckler

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Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love

By: Brian D. Till,Donna D. Heckler

This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. “Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....

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Pearson Education

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ISBN 10

0132143240

ISBN 13

9780132143240

The Truth About Creating Brands People Love

By: Donna D. Heckler,Brian D. Till

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The Truth About Creating Brands People Love

By: Donna D. Heckler,Brian D. Till

Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. “I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.” DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos

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225

Publisher

FT Press

Published Date

ISBN 10

0132701189

ISBN 13

9780132701181

Delivering the Promise of Your Brand

Keeping the Promise. . .and Other Keys to Creating Brands People Love

By: Brian D. Till,Donna D. Heckler

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Delivering the Promise of Your Brand

Keeping the Promise. . .and Other Keys to Creating Brands People Love

By: Brian D. Till,Donna D. Heckler

This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver. Don’t assume the brand is owned by marketing. Marketing is the quarterback, calling plays for the brand, but every person and department is crucial to its success.

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Pearson Education

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ISBN 10

0132143321

ISBN 13

9780132143325

Book's by Donna D. Heckler

Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love

Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love

The Truth About Creating Brands People Love

The Truth About Creating Brands People Love

Delivering the Promise of Your Brand

Delivering the Promise of Your Brand

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