Wahlen/Jones/Pagach’s INTERMEDIATE ACCOUNTING, 2E boosts reader confidence in mastering the concepts of intermediate accounting like no other book. Proven resources help readers understand the rigor and time requirements of learning today’s intermediate accounting, while learning tools, such as “Got it?” quick checks, help readers stay on track. Readers build confidence with a consistent step-by-step approach to explaining concepts and thorough explanations. All of this is accomplished without sacrificing the approachable writing style that uses examples and cases from familiar companies, such as Starbucks, Coca-Cola, Louis Vuitton, and Nestle. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
This book offers students a comprehensive, accessible guide to launching and managing a new venture. Beginning with the planning process and continuing to marketing, financing, and growth, it gives students the insights and practical skills they need to be successful entrepreneurs. This edition’s structure aligns more logically with the venture’s lifecycle, so the reader is equipped to develop a strong business model. The authors combine updated planning exercises, end-of-chapter consultation questions, and a sample business plan with new material, including: a new chapter on ideation, the Business Model Canvas, and lean start-up that covers the latest methodology in idea generation and opportunity recognition to provide a tool for developing a business concept; a new chapter on the various pathways for creating a new venture, including setting up an online venture as well as managing the day-to-day aspects of running a business; a revised chapter on start-up capital and crowdfunding that helps students raise capital through social media; a revised chapter on managing growth through HR planning, helping students to navigate growth on a global level successfully and ethically. Students in entrepreneurship and new venture management classes will find New Venture Management a valuable resource. A companion website features an instructor’s manual, test bank, PowerPoint slides, and further resources to aid instructors and students in applying their knowledge.
Add more value to your course by including this casebook, which can be bundled with a new textbook at no additional cost. The casebook contains select new, comprehensive, and engaging cases on topics for Intermediate Accounting. Helpful background notes accompany cases on key topics.
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