This edition is designed to increase students' confidence and credibility in communicating in a range of communication situations. The text integrates and applies the principles of effective communication common in all contexts by first developing the basic skills common to every type of oral communication and then showing how to adapt these skills to each type of interaction, culminating in effective presentation of formal speeches. Ethics, adaptation, diversity, and critical and creative thinking are common threads throughout all discussions (which include well-developed coverage of theory and research findings), and skill-building exercises and activities designed for individual, dyadic, and group work.
This book distinguishes itself in two major ways: (1) its emphasis on teamwork and leadership skills, and (2) its integration of ethics and multicultural diversity throughout all discussion of small group communication. This book meets current market needs because of the recent attention given teams in business and industry, the increasingly diverse nature of colleges and organizations, and growing awareness that colleges should be challenging students to examine their own leadership competence and understand the ethical and social implications of the groups in which they participate.
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