Donald G. Morrison's Books

Black Africa

A Comparative Handbook

By: Robert C. Mitchell,Donald G. Morrison,John N. Paden

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Black Africa

A Comparative Handbook

By: Robert C. Mitchell,Donald G. Morrison,John N. Paden

Black Africa presents political, economic and social data for 41 black African nations. The first edition was published in 1972 and included only data on 32 countries - which was the total number of independent African nations at that time. Enlarging on the first edition, this second edition covers in detail important aspects of the countries included, from demography to political development and social mobilization to a modern comparative analysis of African states. Black Africa is a complete and comprehensive handbook. The first edition of Black Africa won a Book of the Year Award from the American Library Association.

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Page Count

734

Publisher

Springer

Published Date

ISBN 10

134911023X

ISBN 13

9781349110230

Oxygen Chemistry

By: Donald T. Sawyer

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Oxygen Chemistry

By: Donald T. Sawyer

This book places oxygen on the center stage of chemistry in a manner that parallels the focus on carbon by 19th century chemists. One measure of the significance of oxygen chemistry is the greater diversity of oxygen-containing molecules than of carbon-containing molecules. One of the most important compounds is water, containing the properties of being a unique medium for biological chemistry and life, the source of all the dioxygen in the atmosphere, and the moderator of the earth's climate. Sawyer first introduces the biological origins of dioxygen and role of dioxygen in aerobic biology and oxidative metabolism, and in separate chapters discusses the oxidation-reduction thermodynamics of oxygen species, and the nature of the bonding for oxygen in its compounds. Additional chapters focus on the reactivities of specific oxygen compounds. The book will be of interest to chemists and biochemists, as well as graduate students, life scientists, and medical researchers.

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Page Count

236

Publisher

Oxford University Press

Published Date

ISBN 10

0195363329

ISBN 13

9780195363326

Us Against Them

Ethnocentric Foundations of American Opinion

By: Donald R. Kinder,Cindy D. Kam

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Us Against Them

Ethnocentric Foundations of American Opinion

By: Donald R. Kinder,Cindy D. Kam

Ethnocentrism—our tendency to partition the human world into in-groups and out-groups—pervades societies around the world. Surprisingly, though, few scholars have explored its role in political life. Donald Kinder and Cindy Kam fill this gap with Us Against Them, their definitive explanation of how ethnocentrism shapes American public opinion. Arguing that humans are broadly predisposed to ethnocentrism, Kinder and Kam explore its impact on our attitudes toward an array of issues, including the war on terror, humanitarian assistance, immigration, the sanctity of marriage, and the reform of social programs. The authors ground their study in previous theories from a wide range of disciplines, establishing a new framework for understanding what ethnocentrism is and how it becomes politically consequential. They also marshal a vast trove of survey evidence to identify the conditions under which ethnocentrism shapes public opinion. While ethnocentrism is widespread in the United States, the authors demonstrate that its political relevance depends on circumstance. Exploring the implications of these findings for political knowledge, cosmopolitanism, and societies outside the United States, Kinder and Kam add a new dimension to our understanding of how democracy functions.

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Page Count

365

Publisher

University of Chicago Press

Published Date

ISBN 10

0226435725

ISBN 13

9780226435725

Public Mental Health Marketing

Developing a Consumer Attitude

By: Donald Self

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Public Mental Health Marketing

Developing a Consumer Attitude

By: Donald Self

Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental Health Marketing helps practitioners and researchers learn to target specific groups more effectively, increasing their marketing effectiveness to benefit both mental health agencies and the people they serve. It presents a cross section of recent research on the many participants in the mental health system, including clients, donors, internal stakeholders, and the general public. Over a dozen chapters focus on the marketing of local, state, and national mental health agencies and their relationships with their various clienteles. This helpful book contains original research, tutorials, and case studies in areas such as the public as a target market, primary and secondary consumers’views of the system, referral and secondary resource markets, adolescents as a prevention and intervention market, and promotional and evaluative tools. Learn about the principles of marketing as they relate to mental health professionals; the use of fear appeals in public service announcements; building a marketing environment in community mental health settings; an analysis of changes in the marketing of mental health products to government, business, and industry; and strategies to identify and reach adolescents at risk for drug and alcohol abuse. Public Mental Health Marketing also contains abstracts for nearly one hundred recent articles and monographs that are useful to researchers and practitioners of marketing in the mental health field. Public information and public relations officers in local, state, and national mental health agencies, and academic and public policy researchers from both the mental health and marketing disciplines will find the information they need to increase the effectiveness of their work.

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Page Count

220

Publisher

Routledge

Published Date

ISBN 10

1135836760

ISBN 13

9781135836764

Roger's Textbook of Pediatric Intensive Care

By: Donald H. Shaffner,John J. McCloskey,Elizabeth A. Hunt,Robert C. Tasker

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Roger's Textbook of Pediatric Intensive Care

By: Donald H. Shaffner,John J. McCloskey,Elizabeth A. Hunt,Robert C. Tasker

Long recognized as the leading text in this dynamic field, Rogers’ Textbook of Pediatric Intensive Care provides comprehensive, clear explanations of both the principles underlying pediatric critical care disease and trauma as well as how these principles are applied. Led by Drs. Donald H. Shaffner, John J. McCloskey, Elizabeth A. Hunt, and Robert C. Tasker, along with a team of 27 section editors as well as more than 250 expert global contributors, the fully revised Sixth Edition brings you completely up to date on today’s understanding, treatments, technologies, and outcomes regarding critical illness in children.

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Page Count

6202

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1975174224

ISBN 13

9781975174224

The Deadly Ethnic Riot

By: Donald L. Horowitz

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The Deadly Ethnic Riot

By: Donald L. Horowitz

Donald L. Horowitz's comprehensive consideration of the structure and dynamics of ethnic violence is the first full-scale, comparative study of what the author terms the deadly ethnic riot—an intense, sudden, lethal attack by civilian members of one ethnic group on civilian members of another ethnic group. Serious, frequent, and destabilizing, these events result in large numbers of casualties. Horowitz examines approximately 150 such riots in about fifty countries, mainly in Asia, Africa, and the former Soviet Union, as well as fifty control cases. With its deep and thorough scholarship, incisive analysis, and profound insights, The Deadly Ethnic Riot will become the definitive work on its subject. Furious and sadistic, the riot is nevertheless directed against a precisely specified class of targets and conducted with considerable circumspection. Horowitz scrutinizes target choices, participants and organization, the timing and supporting conditions for the violence, the nature of the events that precede the riot, the prevalence of atrocities during the violence, the location and diffusion of riots, and the aims and effects of riot behavior. He finds that the deadly ethnic riot is a highly patterned but emotional event that tends to occur during times of political uncertainty. He also discusses the crucial role of rumor in triggering riots, the surprisingly limited role of deliberate organization, and the striking lack of remorse exhibited by participants. Horowitz writes clearly and eloquently without compromising the complexity of his subject. With impressive analytical skill, he takes up the important challenge of explaining phenomena that are at once passionate and calculative.

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Page Count

608

Publisher

Univ of California Press

Published Date

ISBN 10

0520342054

ISBN 13

9780520342057

Efficiency of Racetrack Betting Markets

By: Donald B. Hausch,Victor S. Y. Lo,W. T. Ziemba

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Efficiency of Racetrack Betting Markets

By: Donald B. Hausch,Victor S. Y. Lo,W. T. Ziemba

A reprint of one of the classic volumes on racetrack efficiency, this book is the only one in its field that deals with the racetrack betting market in-depth, containing all the important historical papers on racetrack efficiency. As evidenced by the collection of articles, the understanding of racetrack betting is clearly drawn from, and has correspondingly returned something to, all the fields of psychology, economics, finance, statistics, mathematics and management science.

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Page Count

679

Publisher

World Scientific

Published Date

ISBN 10

9812819193

ISBN 13

9789812819192

Ethnic Groups in Conflict, Updated Edition With a New Preface

By: Donald L. Horowitz

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Ethnic Groups in Conflict, Updated Edition With a New Preface

By: Donald L. Horowitz

Drawing material from dozens of divided societies, Donald L. Horowitz constructs his theory of ethnic conflict, relating ethnic affiliations to kinship and intergroup relations to the fear of domination. A groundbreaking work when it was published in 1985, the book remains an original and powerfully argued comparative analysis of one of the most important forces in the contemporary world.

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Page Count

728

Publisher

Univ of California Press

Published Date

ISBN 10

0520926315

ISBN 13

9780520926318

Germaine Tillion, Lucie Aubrac, and the Politics of Memories of the French Resistance

By: Donald Reid

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Germaine Tillion, Lucie Aubrac, and the Politics of Memories of the French Resistance

By: Donald Reid

Germaine Tillion, Geneviève de Gaulle Anthonioz, Lucie Aubrac, and Raymond Aubrac were among a small number of French men and women who made the decision to resist early in the Occupation. In the summer of 1940, Marc Bloch analyzed the society in which he lived in order to identify and affirm allegiance to a France truly at odds with that which was taking shape in Vichy. Bloch died in the Resistance, but his life would take on new meanings in the collective memories of postwar France. Confrontation with the Aubracs’ account of their refusal to accept the unacceptable became another important way the French engaged with the Resistance and its legacy. The acts Tillion took during the French-Algerian War and de Gaulle Anthonioz took when confronted with poverty in the France of the trentes glorieuses, were of a piece with the radical nature of their earlier decision to resist. Evocation of the Resistance provided a basis for France to reconstitute itself with honor after the war. Yet memory of the Resistance could also pose difficult issues for future generations. Those who came of age in 1968 grappled with the memory of the intrepid resisters of the first years of the war, whose decision to resist stood as an inspiration and a challenge. Historians, with the imperative to take the mandate to narrate the past from historical actors, to make resisters figures of history, developed complex relationships with those who had resisted. The essays in this collection address how resisters made sense of the wartime and postwar world in terms of their resistance, and how others made sense of the Resistance itself and its legacy by engaging with resisters and their histories.

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Page Count

195

Publisher

Cambridge Scholars Publishing

Published Date

ISBN 10

1443807222

ISBN 13

9781443807227

Neither Liberal nor Conservative

Ideological Innocence in the American Public

By: Donald R. Kinder,Nathan P. Kalmoe

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Neither Liberal nor Conservative

Ideological Innocence in the American Public

By: Donald R. Kinder,Nathan P. Kalmoe

Congress is crippled by ideological conflict. The political parties are more polarized today than at any time since the Civil War. Americans disagree, fiercely, about just about everything, from terrorism and national security, to taxes and government spending, to immigration and gay marriage. Well, American elites disagree fiercely. But average Americans do not. This, at least, was the position staked out by Philip Converse in his famous essay on belief systems, which drew on surveys carried out during the Eisenhower Era to conclude that most Americans were innocent of ideology. In Neither Liberal nor Conservative, Donald Kinder and Nathan Kalmoe argue that ideological innocence applies nearly as well to the current state of American public opinion. Real liberals and real conservatives are found in impressive numbers only among those who are deeply engaged in political life. The ideological battles between American political elites show up as scattered skirmishes in the general public, if they show up at all. If ideology is out of reach for all but a few who are deeply and seriously engaged in political life, how do Americans decide whom to elect president; whether affirmative action is good or bad? Kinder and Kalmoe offer a persuasive group-centered answer. Political preferences arise less from ideological differences than from the attachments and antagonisms of group life.

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Page Count

226

Publisher

University of Chicago Press

Published Date

ISBN 10

022645259X

ISBN 13

9780226452593

Analysis for Marketing Planning

By: Donald R. Lehmann,Russell S. Winer

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Analysis for Marketing Planning

By: Donald R. Lehmann,Russell S. Winer

Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

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Page Count

204

Publisher

McGraw-Hill Companies

Published Date

ISBN 10

0256086818

ISBN 13

9780256086812

Book's by Donald G. Morrison

Black Africa

Black Africa

Oxygen Chemistry

Oxygen Chemistry

Us Against Them

Us Against Them

Public Mental Health Marketing

Public Mental Health Marketing

Roger's Textbook of Pediatric Intensive Care

Roger's Textbook of Pediatric Intensive Care

The Deadly Ethnic Riot

The Deadly Ethnic Riot

Efficiency of Racetrack Betting Markets

Efficiency of Racetrack Betting Markets

Ethnic Groups in Conflict, Updated Edition With a New Preface

Ethnic Groups in Conflict, Updated Edition With a New Preface

Germaine Tillion, Lucie Aubrac, and the Politics of Memories of the French Resistance

Germaine Tillion, Lucie Aubrac, and the Politics of Memories of the French Resistance

Neither Liberal nor Conservative

Neither Liberal nor Conservative

Analysis for Marketing Planning

Analysis for Marketing Planning

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