The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone—including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.
This dual-language dictionary lists over 20,000 specialist terms in both French and English, covering architecture, building, engineering and property terms. It meets the needs of all building professionals working on projects overseas. It has been comprehensively researched and compiled to provide an invaluable reference source in an increasingly European marketplace.
A crucial resource for increasing response rates and obtaining high-quality feedback from mail, electronic, and other surveys Don Dillman's Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration. Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations. New and updated material covers both the principles behind and directions for how to: Conduct Web surveys Visually design questionnaires Use paper mailed surveys As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition, 2007 Update is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.
The Fourth Edition of the classic Construction Funding acquaints professionals and students alike with the critical tools needed for developing any successful real estate venture. Using a case example of an actual apartment development, Construction Funding walks the reader through each phase of the project, offering invaluable guidance on selecting markets, rating sites, choosing construction professionals, raising capital, understanding financing options, and mastering cash flow management.
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Construction and architecture form one of the largest industries in the United States. From planning, drafting, and building to maintenance and operations, this field offers a broad range of exciting, hands-on careers. The careers profiled include: Architect; Brick mason; Carpenter; Civil engineer; Demolition engineer; Electrician; Estimator; General contractor; Interior designer; Landscape architect; Preservationist; and Urban planner.
Building on the foundation of the previous five editions, Hospital and Healthcare Security, 6th Edition includes new and updated chapters to reflect the current state of healthcare security, particularly in data security and patient privacy, patient-generated violence, and emergency preparedness and management. The recognized leading text in the healthcare security industry, Hospital and Healthcare Security, 6th Edition explains the basics as well as higher expertise concerns, such as the roles of design, emergency management, and policy. Conveying a wide spectrum of topics in an easy to comprehend format, Hospital and Healthcare Security, 6th Edition provides a fresh perspective for healthcare security professionals to better prepare for security issue before they occur. - Offers a quick-start section for hospital administrators who need an overview of security issues and best practices - Includes a sample request for proposals (RFP) for healthcare security services and incident report classifications - General principles clearly laid out so readers can apply internationally recognized industry standards most appropriate to their own environment - The new edition includes materials that address the latest issues of concern to healthcare security professionals, including security design, emergency management, off-campus programs and services, and best practices in mitigating patient-generated violence
The Tide-Dominated Han River Delta provides a thorough analysis of a river delta in which tidal currents have reworked the river-borne sediment, generating characteristic geomorphological and sedimentological signatures in the process. Such "tide-dominated" deltas are common in the modern ocean, forming the substrate upon which entire populations are built. Furthermore, ancient examples contain enormous volumes of hydrocarbon. Despite this, tide-dominated deltas remain less well understood than their wave- and river-dominated counterparts, largely because processes within them are inherently more complex and fewer modern examples have been investigated in detail. This multi-year study by a team of experts in coastal geoscience represents the most complete documentation of a tide-dominated delta to date. Results help advance, and are applicable to, a broad range of fields within sedimentary geology, including clastic sedimentology, seismic and sequence stratigraphy, and coastal geomorphology, in addition to petroleum geology and reservoir engineering. - Offers new access to results of a multi-year hydrocarbon-reservoir analogue study not available elsewhere - Features 75 full-color figures and illustrations to emphasize critical aspects of the delta's sedimentology, geomorphology, and stratigraphy - Provides basic data that better define what tide-dominated deltas are, how these complex systems behave over time, and why this is so - Aids petroleum geologists and reservoir engineers in predicting the distribution of baffles and barriers in tide-dominated sediment bodies, helping in the successful development of reservoirs
TCRP Report 137: Improving Pedestrian and Motorist Safety Along Light Rail Transit Alignments addresses pedestrian and motorist behaviors contributing to light rail transit (LRT) safety and describes mitigating measures available to improve safety along LRT alignments. The report also includes recommendations to facilitate the compilation of accident data in a coordinated and homogeneous manner across LRT systems. Finally, the report provides a catalog of existing and innovative safety devices, safety treatments, and practices to use along LRT alignments. The results of this research may be useful to transit operators, consultants, and state safety oversight agencies.
Whether it is requests for bricks and mortar or more operating money, each election type and context is unique with no guarantee that a set of campaign strategies successful in one district will not fail in another community. If successful campaigns were not such a delicate balance of science and art, the key to success would have long since been discovered, resulting in significantly more school districts winning at the ballot box. As members of the baby-boom generation collectively watch their last child receive a diploma from our nation's public schools, passing school tax elections is going to be even more difficult, promising tougher battles with the electorate and tighter margins between success and failure. School Tax Elections represents a marriage of research and successful practice, presenting a comprehensive planning model for school leaders preparing for and conducting school tax elections. Information presented emphasizes systems and strategies rather than specific campaign tactics, allowing school leaders to elevate their thinking to a more comprehensive and long-range vision of election planning. The authors provide school leaders with important resources to guide their planning and execution of school tax elections.
Metropolitan government and metropolitan governance have been ongoing issues for more than sixty years in the United States. Based on an extensive survey and a review of existing literature, this book offers a comprehensive overview of these debates. It discusses how the centrifugal forces in local government, and in particular local government autonomy, have produced a highly fragmented governmental landscape throughout America. The book uncovers the extent of metropolitan government and governance, the possibility for its existence, what attempts (if any) have been made in the past, and the problems and issues that have arisen due to the lack of adequate metropolitan governance.
This book reports the authors' research on one of the most sophisticated general equilibrium models designed for tax policy analysis. Significantly disaggregated and incorporating the complete array of federal, state, and local taxes, the model represents the U.S. economy and tax system in a large computer package. The authors consider modifications of the tax system, including those being raised in current policy debates, such as consumption-based taxes and integration of the corporate and personal income tax systems. A counterfactual economy associated with each of these alternatives is generated, and the possible outcomes are compared.
This textbook emphasizes a diversity of values from different cultures, religions, and geographical locations. The book is designed to assist students, computing professionals, and faculty members to act in a more professional and ethical manner. Compelling case studies, ethical reasoning, and cultural perspectives will be included throughout the book, and the authors will apply lessons learned over many years of intense involvement in computing ethics. The text is appropriate either as a main text in a stand-alone ethics course or as a supplementary text for other related courses.
A nuts-and-bolts guide to conducting your own professional-qualitysurveys without paying professional fees. How can you gauge publicsupport for a cause or test the market for a product or service?What are the best methods for validating opinions for use in apaper or dissertation? A well-documented survey is the answer. Butwhat if you don't have thousands of dollars to commission one? Noproblem. How to Conduct Your Own Survey gives you everything youneed to do it yourself! Without any prior training, you can learnexpert techniques for conducting accurate, low-cost surveys. Instep-by-step, down-to-earth language, Priscilla Salant and Don A.Dillman give you the tools you need to: * Determine which type of survey is best for you * Estimate the cost of your survey * Conduct mail, telephone, and face-to-face surveys * Draw accurate samples * Write effective questionnaires * Compile and report results * Avoid common survey errors * Find reliable outside assistance * And much more
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