Dugas credits the reemergence of Shakespeare's plays and his rise to fame in the 1700s to economic factors surrounding the theater business including the acquisition and adaptation of Shakespeare's plays by the Tonson publishing firm, which marketed collector's editions of his work, spurring a price war and rousing public interest"--Provided by publisher.
The Broadview Pocket Guide to Writing presents essential material from the full Broadview Guide to Writing. Included are key grammatical points, a glossary of usage, advice on various forms of academic writing, coverage of punctuation and writing mechanics, and helpful advice on how to research academic papers. MLA, APA, and Chicago styles of citation and documentation are covered, and each has been revised to include the latest updates. A companion website provides a wealth of interactive exercises, information on the CSE style of citation and documentation, and much more.
Highlights the histories, backgrounds and greatest moments of the college sports careers of players and coaches in football, basketball and hockey from the Big Ten school the University of Wisconsin. Original.
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.
What show won the Emmy for Outstanding Drama Series in 1984? Who won the Oscar as Best Director in 1929? What actor won the Best Actor Obie for his work in Futz in 1967? Who was named “Comedian of the Year” by the Country Music Association in 1967? Whose album was named “Record of the Year” by the American Music Awards in 1991? What did the National Broadway Theatre Awards name as the “Best Musical” in 2003? This thoroughly updated, revised and “highly recommended” (Library Journal) reference work lists over 15,000 winners of twenty major entertainment awards: the Oscar, Golden Globe, Grammy, Country Music Association, New York Film Critics, Pulitzer Prize for Theater, Tony, Obie, New York Drama Critic’s Circle, Prime Time Emmy, Daytime Emmy, the American Music Awards, the Drama Desk Awards, the National Broadway Theatre Awards (touring Broadway plays), the National Association of Broadcasters Awards, the American Film Institute Awards and Peabody. Production personnel and special honors are also provided.
Ever since Korea was first divided at the end of World War II, the tension between its northern and southern halves has riveted—and threatened to embroil—the rest of the world. In this landmark history, now thoroughly revised and updated in conjunction with Korea expert Robert Carlin, veteran journalist Don Oberdorfer grippingly describes how a historically homogenous people became locked in a perpetual struggle for supremacy—and how they might yet be reconciled.
The Broadview Pocket Guide to Writing: A Concise Handbook for Students presents essential material from the full Broadview Guide to Writing. Included are summaries of key grammatical points; a glossary of usage; advice on various forms of academic writing; coverage of punctuation and writing mechanics; helpful advice on how to research academic papers; and much more. Four commonly-used styles of citation and documentation are covered—MLA, APA, Chicago, and CSE.
World War 1 Roll of Honour of Royal Navy, Royal Marines and Royal Naval Division men and women lost, including Dominions and Empire, 1914-18. Listed by Date and Ship/Unit. Complements the separately issued volume arranged by Name. Compiled from original sources including Admiralty Death Ledgers and Admiralty Communiques. Foreword by Capt Christopher Page RN Rtd, Head, Naval Historical Branch of the Naval Staff. Downloaded version, available from www.naval-history.net, is searchable.
Drawing upon a wealth of previously unresearched primary sources in many languages, the authors shed much new light on a group frequently described as the most lethal actor in the current Afghan insurgency, and shown here to have been for decades at the centre of a nexus of transnational Islamist militancy, fostering the development of jihadi organisations from Southeast Asia to East Africa. Addressing the abundant new evidence documenting the Haqqani network's pivotal role in the birth and evolution of the global jihadi movement, the book also represents a significant advance in our knowledge of the history of al-Qaeda, fundamentally altering the picture painted by the existing literature on the subject.
Contemporary Editing offers journalism students a forward-looking introduction to news editing, providing instruction on traditional newsroom conventions along with a focus on emerging news platforms. This comprehensive text provides students with a strong understanding of everything an editor does, addressing essential copy editing fundamentals such as grammar and style; editorial decision making; photo editing, information graphics, and page design; and new media approaches to storytelling. Throughout, the book focuses on how "the editor’s attitude"—a keen awareness of news values, ethics, and audience—comes into play in all facets of news editing. This new edition offers expanded coverage of web publishing and mobile media, giving students solid editing skills for today’s evolving media and news forums. Features of the Third Edition: -Editing 2.0 boxes discuss the impact of digital technology and social media on editing. -Coverage of grammar problems and a new chapter on working with numbers provide students with a strong grasp of math and grammar, which are the underpinnings for all writing and editing. -An emphasis on editing for brevity prepares students to write and edit clearly and briefly, for print and for the web. -A chapter on the art of headline writing guides students through one of the editor’s most important tasks, and introduces the task of search engine optimization. -Examples of ethics and legal situations show students how issues arise in even the most basic stories, and how to address them. -Online exercises present additional practice for students, without needing to purchase a workbook.
“Even the most useful reference guides are not always, well, shall we say, riveting. A refreshing exception is the new Broadview Guide to Writing, which is smart, helpful, and even fun to read.” —Gerald Graff and Cathy Birkenstein, authors of They Say / I Say: The Moves That Matter in Academic Writing Key Features —A coil-bound reference text suitable for a range of introductory composition and writing courses —Divided into three sections: Writing Processes (including Research, Argumentation, and Style) Writing Mechanics (Grammar, Usage, and Punctuation) Writing Contexts (Writing in different academic disciplines, Forms and conventions, and citation) —Comprehensive treatment of citation style guides, with 2016 MLA style updates —Expanded treatment of research methods, argument structures, and writing in the workplace —A unique section on “How to Be Good With Words”—issues of gender, race, class, religion, sexual orientation, disability, etc. —Expanded coverage for those whose native language is not English —All-new chapter on reading images —Extensive companion website featuring interactive exercises Increasingly, writing handbooks are seen as over-produced and overpriced. One stands out: The Broadview Guide to Writing is published in an elegant but simple format, and sells for roughly half the price of its fancier-looking competitors. That does not change with the new edition; what does change and stay up-to-date is the content of the book. The sixth edition brings a substantial re-organization of the contents under three headings: Writing Processes, Writing Mechanics, and Writing Contexts. Coverage of APA, Chicago, and CSE styles of documentation has been substantially expanded, and the MLA section has now been fully revised to take into account all the 2016 changes. Also expanded is coverage of academic argument; of writing and critical thinking; of writing about literature, of paragraphing; of how to integrate quoted material into one’s own work; of balance and parallelism; and of issues of gender, race, religion etc. in writing. The chapter “Seeing and Meaning: Reading (and Writing About) Visual Images” is entirely new to the sixth edition.
The truth about the most important woman in America In Her Way, two Pulitzer Prize-winning New York Times investigative journalists deliver: Previously undisclosed details about the Clinton's multi-decade plan for powerincluding 8 years in the White House for Bill and 8 years for Hillary. Never-before-revealed information about Hillary's involvement in her husband's campaigns - including cover-ups and the truth about Bill's draft record. New details regarding Hillary's rivalry with Al Gore - and why it is likely to heat up. Provocative new information about Hillary's vote to authorize the Iraq War, and the steps she has taken to distance herself from that vote. Revelations about Bill Clinton's role in Hillary's campaign and his surprising opinion of Barack Obama New details of Hillary's failure to adhere to Senate ethics rules, and what this says about her political empire She is one of the most influential and recognizable figures in our country, and perhaps the single most divisive individual in our political landscape. She has been the subject of both hagiography and vitriolic smear jobs. But although dozens of books have been written about her, none of them have come close to uncovering the real Hillary -- personal, political, in all her complications. Now, as she make her historic run for the presidency, Pulitzer Prize-winning New York Times reporters Jeff Gerth and Don Van Natta Jr. bring us the first comprehensive and balanced portrait of the most important woman in American politics. Drawing upon myriad new sources and previously undisclosed documents, Her Way shows us how, like many women of her generation, Hillary Rodham Clinton tempered a youthful idealism with the realities of corporate America and big-league politics. It takes readers from the dorm rooms at Wellesley to the courthouses of Arkansas and Washington; to the White House and role as First Lady like none other; inside the back rooms of the Senate, where she expertly navigates the political and legislative shoals; to her $4 million mansion in Washington, where she presides over an unparalleled fundraising machine; and to her war room, from which she orchestrates ferocious attacks against her critics. Throughout her career, she has been alternately helped and hindered by her marriage to Bill Clinton. Her Way unravels the mysteries of their political partnership -- one of the most powerful and enigmatic in American history. It also explains why Hillary is such a polarizing figure. And more than any other book, it reveals what her ultimate hopes and ambitions are -- for herself and for America.
This Owner's Manual provides you with detailed ways to Consciously Evolve Your Consciousness while addressing other important related issues: The Brain and How to Use It, The Law of Giving and Receiving, How to Meditate, How to Chant Nam Myoho Renge Kyo, Wishing People a Happy Life, The Probability of Being Born, Spiritual Philosophy, Neuroscience and Neurogenesis (how to grow new stem cells), Evolution of the Subconscious Mind. By the time you read this Owner's Manual, you will be on your way to evolving your own consciousness. Included with this Owner's Manual is the novel Romancing the Absurd, a story of redemption for two of the characters who dabble in consciously evolving their consciousness. When financial investigator Tony T. Trueblé is hired to interview key players in a major lawsuit against a venture capitalist group, his world is turned upside down as he is dragged through a seedy underworld of corruption, dishonesty, and murder. He must not only get the job done but do so without giving into his insatiable cravings for vodka, weed, and causal, meaningless sex. Sensational, satirical, and sometimes absurd, Romancing the Absurd is a literary murder mystery full of intrigue, suspense, philosophy, and absurdist cutthroat behavior. Nine people die under bizarre circumstances. A handful of people get screwed (in more ways than one). The story takes humorous and philosophical twists and turns, leaving you laughing at the murderous tactics some folks are willing to use to get ahead in this world. Throughout the story, there runs an undercurrent of reflection, hope, and redemption for Tony, who strives to right his wrongs, and Jim der Bacon, accused of murder yet able to focus on consciously evolving his own consciousness. For Tony, redemption comes through writing and his new awareness that one can consciously evolve their consciousness. Romancing the Absurd is the final result of Tony's studies, hard work, and shocking struggles with himself, others, and the universe at large. Based on real-life venture capitalists, businessmen, and lawyers, the story is structured using reinvented reality.
The acclaimed bestseller that's teaching the world about the power of mass collaboration. Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises. This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.
Thousands if not millions of people have heard the term “servant leadership,” introduced by Robert K. Greenleaf in his landmark essay The Servant as Leader, published in 1970. There are now Centers for Servant Leadership in ten countries and counting. His work is regularly cited by some of the most prominent business writers and leaders in the world, such as Ken Blanchard, Stephen Covey, Peter Senge, Margaret Wheatley, and Peter Block. And yet until now there has been no biography of the man who first developed this revolutionary idea. Don Frick was given unfettered access to all of Greenleaf’s papers and correspondence. The result is a fascinating book that details the sources of Greenleaf’s thought, describes his friendships with dozens of well-known people, and shows how he influenced business history well before his first book was published at the age of 73, and lived his own life as a servant leader. As Director of Management Research at AT&T for 38 years, Greenleaf was known as “AT&T’s Kept Revolutionary.” Among other unusual initiatives, he oversaw a novel program which taught executive decision making through great literature, established the first corporate assessment center using knowledge gleaned from the OSS’s approach to training civilian spies during World War II, and invited leading philosophers and theologians to have conversations with AT&T executives. After a period of soul searching and some surprising experiments in consciousness, Greenleaf retired from AT&T and began to develop the concept of servant leadership, the then-heretical notion that leaders lead best by serving their followers rather than “commanding” them. He continued to promote the idea through teaching, writing, and consulting until his last years, and was instrumental in creating a score of important organizations such as The Center for Creative Leadership and Yokefellow Institute. Always, Greenleaf was a seeker opening himself up to novel experiences and astonishing people. He was a complex person—an introvert who served in public roles, a wise person who refused to give others “The Answer,” a brilliant thinker who often declared, “I am not a scholar.” His grave carries the epitaph he wrote for himself: “Potentially a good plumber; ruined by a sophisticated education.”
What was it like to be in a Bible College music group? What was it like to travel with Ruben Ratzlaff, Dallas Meserve, Warren Bell, Jim Crain and Hal and Evelyn Martin? What was the Al Hammond Song? Where did Eileen Alder think we should sing? I'm sure you have never in your life wondered about those things, but they're answered in this book. This is a book about my experience in a Southern Gospel Quartet in my home church and at San Jose Bible College. It's about one of the most intense formative periods in my life. It's about an era, a church, a school, a style of music and how five over the top fellows learned to minister together. It also tells the most embarrassing moment of my life, but you have to buy the book and read it to find that one out.
An Oprah Daily Best Book of 2023 • One of the Globe and Mail's Most Anticipated Titles of 2023 • Listed in CBC Books Fiction to Read in Fall 2023 • A 49th Shelf Fall Book To Put On Your List During the hottest summer on record, Bea's dangerous new hobby puts everyone's sense of security to the test. Forty-nine and sweating through the hottest summer on record, Beatrice Billings is rudderless: her marriage is stale, her son communicates solely through cryptic text messages, her mother has dementia, and she conducts endless arguments with her older sister in her head. Toronto feels like an inadequately air-conditioned museum of its former self, and the same could be said of her life. She dreams of the past, her days as a newlywed, a new mom, a new homeowner gutting the kitchen—now the only novel experience that looms is the threat of divorce. Everything changes when she googles "escape" and discovers the world of amateur lock-picking. Breaking into houses is thrilling: she’s subtle and discreet, never greedy, but as her curiosity about other people’s lives becomes a dangerous compulsion and the entire city feels a few degrees from boiling over, she realizes she must turn her guilty analysis on herself. A searingly insightful rendering of midlife among the anxieties of the early twenty-first century, Breaking and Entering is an exacting look at the fragility of all the things we take on faith.
COVID-19 Infection -- Risk Factors -- Impact on Healthcare Workers and Hospitals -- Impact on Primary Care and Specialty Care -- Telemedicine -- COVID-19 Truths, Lies and Consequences -- Persistent Medical Problems -- The Way Forward.
Increasingly, writing handbooks are seen as over-produced and overpriced. One stands out: The Broadview Guide to Writing is published in an elegant but simple format, and sells for roughly half the price of its fancier-looking competitors. That does not change with the new edition; what does change and stay up-to-date is the book’s contents. For the sixth edition the coverage of APA, Chicago, and CSE styles of documentation has been substantially expanded; the MLA section has now been fully revised to take into account all the 2016 changes. Also expanded is coverage of academic argument; of writing and critical thinking; of writing about literature, of paragraphing; of how to integrate quoted material into one’s own work; of balance and parallelism; and of issues of gender, race, religion etc. in writing. The chapter “Seeing and Meaning: Reading (and Writing About) Visual Images” is entirely new to the sixth edition.
Mitch Rapp faces an old foe from Iran in the new thriller in Vince Flynn's #1 New York Times bestselling series, now written by bestselling author Don Bentley. In 2011, on a remote Iranian mountain, a group of high-level officials have just witnessed the successful demonstration of a new weapons system meant to upend the American-led war in Afghanistan by essentially decimating the population. The intelligence officer recognises what this development signifies even if his contemporaries do not. A fellow participant seems to agree with the intelligence officer’s reticence, remarking that he wished there was someone they could tell about this madness. But there is someone the intelligence officer can tell. One man who might just make a difference. In D.C., CIA Director Irene Kennedy presents the President with news that Bin Laden may have been found, but the President wants proof of Bin Laden's presence, and he only trusts one man to provide it. In Pakistan, Mitch Rapp encounters Azad Ashani, director of the Iranian Ministry of Intelligence and Security, the master spy who once functioned as Irene Kennedy’s back channel to the Iranian government. Ashani owes Rapp, and he intends to settle his debt by providing a piece of intelligence about an American special operations team in Afghanistan, about to interdict a high value target. However, Ashani knows the new Iranian weapons plan is a trap, and to stop it, he's willing to partner with only one man: Rapp.
Ron Read is 58 and is in serious trouble. Scans and tests reveal he has had a heart attack and his heart is in very bad shape. His Doctor, Doctor Deschanel sends him to a major Brisbane hospital for tests. This results in him having a quadruple bypass operation. The novel traces his story from diagnosis, through open heart surgery to his recovery and his meeting with someone who didn't win a prize at the local agricultural show because his chokos had their little tongues hanging out.
After Osama bin Laden, leader of the Islamic militant group al-Qaeda, took responsibility for the 9/11 attacks, President George W. Bush launched a battle against violent extremist organizations that threatened the security of America. His fight against terrorism sent millions of US troops into battle in Afghanistan and Iraq. This book looks at how President Bush led the War on Terror, the challenges and success of these efforts, and how his actions have shaped the world we live in today. Sidebars and quotes highlight key events, while full-color photos and straightforward, yet compelling text bring this very recent war to life for readers.
Mac Lewis was a crew boat operator for a small boat rental company. On that blistering Louisiana afternoon, he was to conduct crewmembers of a large, inland oil-drilling barge to the latest drilling station. It was business as usual, and he brought his rowdy, roughneck farers to work without much ado. When night descended upon the waters, however, Mac found himself unable to sleep. After much tossing and turning to the sound of heavy drilling engines and clanging of pipes, he finally drifted into a listless sleep. However, Mac would wake up to an entirely new realm of existence. The clanging sounds and thunderous drilling were gone, to be replaced by an eerie quiet, a most unusual phenomenon in the midst of a drilling station. Not only that, but he would begin to realize that his entire body was different, too different to be his ? too different to be a man?s. With the final, unmistakable assessment to verify that his manhood was nonexistent, the unbelievable reality set in with dawning horror. Mac was now a man in a woman?s body. Who was this woman and why was he in her body? Why had it happened? Where in the world was he? The questions would come forth unrestrained and unanswered. Thus, begins the greatest adventure of Mac?s life, a surreal adventure indeed as, for the first time, he would view the world through the other side of the gender fence ? with the eyes, body, and life of a woman. As the questions drive him to seek for answers, he would find out just how it would feel to literally be in a woman?s shoes, dodging compromising situations, experiencing a much heightened danger on the streets and the ever-present emotions that course through a woman?s being. Lucas? The Other Side is absolutely riveting, a compelling read that readers will find hard to put down.
For the seventh edition, The Broadview Guide to Writing has been reorganized into three broad sections (writing processes, writing mechanics, and writing contexts). The material on argument has been expanded and revised; two new sample essays in MLA style have been added; and the material on researching and writing academic essays has been fully rewritten. Coverage of informal and personal writing is included for the first time. Features • Extensive treatment of research methods, and of argument • In-depth coverage of MLA and other citation styles • Wide-ranging treatment of writing styles in different academic disciplines • Focused coverage of issues specific to those whose native language is not English • A full chapter on language issues relating to gender, race, class, religion, sexual orientation, disability, etc. • Companion website featuring a wide range of interactive exercises
In Enemy Within, Don Watson takes a memorable journey into the heart of the United States in the year 2016 – and the strangest election campaign that country has seen. Travelling in the Midwest, Watson reflects on the rise of Donald Trump and the “thicket of unreality” that is the American media. Behind this he finds a deeply fearful and divided culture. Watson considers the irresistible pull – for Americans – of the Dream of exceptionalism, and asks whether this creed is reaching its limit. He explores alternate futures – from Trump-style fascism to Sanders-style civic renewal – and suggests that a Clinton presidency might see a new American blend of progressivism and militarism. Enemy Within is an eloquent, barbed look at the state of the union and the American malaise. “If, as seems likely, Clinton wins, it will not be out of love, or even hope, but rather out of fear. She can win by simply letting her deplorable opponent lose. On the other hand, she’s nothing if not adaptable, and she could yet see the chance to lead the nation’s social and economic regeneration ... Call it a New Great Awakening or a New New Deal; it would owe something to both, and to Bernie Sanders as well, but also to her need to be more than the first woman president.” —Don Watson, Enemy Within ‘Must read...[Don Watson] is the ideal person to survey Trump’s America’ —The Weekend Australian ‘A fascinating journey through the United States...’ —ABC Brisbane, Weekend Bookworm
This title is part of Landmark's series of guides to islands. It has an emphasis on practical information to enable visitors to make the most from their stay. The book is divided into three parts: Welcome to Aruba, Bonaire and Curacao, which describes the islands in general, highlighting how to get there, history, climate, culture, plant and animal life and local food and drink; Out and About, in which the author explores the principal inhabited islands by way of guided island tours; and the Landmark FactFile, which gives a comprehensive listing of all the essential information. It includes accommodation for those travelling independently as well as a section giving advice on getting married in the islands.
Distributed by the University of Nebraska Press for Caxton Press Nowhere does magnificent scenery, a vast network of interconnecting trails and beneficent weather come together so gloriously as in the High Sierra of California. This guide includes detailed maps showing trails, campsites and contours, with descriptive text and many photos.
Shows the maddening difficulties that voter ID requirements create for participants in US democracy and offers concrete solutions for every person’s vote and voice to count Over the past decade, and throughout the COVID-19 pandemic, the number of voter ID laws has skyrocketed, limiting the ability of nearly twenty-five million eligible voters from exercising their constitutional right to cast a vote. In States of Confusion, Don Waisanen, Sonia Jarvis, and Nicole Gordon explore this crisis and the difficulties it has created for American voters, offering practical solutions for this increasingly important problem. Focusing on ten states with the strictest voter documentation requirements, the authors show how people face major barriers to exercising their fundamental democratic right to vote and are therefore slipping through the cracks of our electoral system. They explore voter experiences by drawing on hundreds of online surveys, audits of 150 election offices, community focus groups, and more. Waisanen, Jarvis, and Gordon call on policymakers to adopt uniform national voter identification standards that are simple, accessible, and cost-free. States of Confusion offers a comprehensive and up-to-date look at the voter ID crisis in our country, as well solutions for practitioners, government agencies, and citizens.
MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia "Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book, they bring their wealth of experience and knowledge into academic focus. This text successfully centers the development of the field and its theories and methodologies squarely within the broader context of enterprise competitive theory. It is a must-have for educators of customer relationship management and anyone who considers customer-centric marketing the cornerstone of sound corporate strategy." —Dr. Charlotte Mason, Department Head, Director, and Professor, Department of Marketing and Distribution, Terry College of Business, University of Georgia "Don and Martha have done it again! The useful concepts and rich case studies revealed in Managing Customer Relationships remove any excuse for those of us responsible for actually delivering one-to-one customer results. This is the ultimate inside scoop!" —Roy Barnes, Formerly with Marriott, now President, Blue Space Consulting "This is going to become the how-to book on developing a customer-driven enterprise. The marketplace is so much in need of this road map!" —Mike Henry, Leader for Consumer Insights at Acxiom Praise for the second edition: "Every company has customers, and that's why every company needs a reference guide like this. Peppers and Rogers are uniquely qualified to provide us with the top textbook on the subject, and the essential tool for the field they helped to create." —David Reibstein, William Stewart Woodside Professor of Marketing, The Wharton School, University of Pennsylvania
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