Highly Commended in the British Medical Association book awards 2011!!The use of theory in the planning and implementation of health promotion programs will more reliably produce positive outcomes. Following on from the success of the second edition, Theory in a Nutshell 3rd Edition explores the main theoretical concepts and models in health promotion and explains the significance, practical application and impact of different theories on the individual, community and organisation. This edition includes concise reviews of established theories, such as social cognitive theory and health belief model, as well as expanding on new developments in the field including evidence-based policy making and health impact assessment. Thoroughly revised and updated, the book maintains the accessible style suitable for public health practitioners, health promotion and health education specialists, epidemiologists and social policy makers, as well as students of public health and health promotion.
Highly Commended in the British Medical Association book awards 2011!! The use of theory in the planning and implementation of health promotion programs will more reliably produce positive outcomes. Following on from the success of the second edition, Theory in a Nutshell 3rd Edition explores the main theoretical concepts and models in health promotion and explains the significance, practical application and impact of different theories on the individual, community and organisation. This edition includes concise reviews of established theories, such as social cognitive theory and health belief model, as well as expanding on new developments in the field including evidence-based policy making and health impact assessment. Thoroughly revised and updated, the book maintains the accessible style suitable for public health practitioners, health promotion and health education specialists, epidemiologists and social policy makers, as well as students of public health and health promotion.
Health Literacy in a Nutshell will help you understand how to be a better communicator, and how to work more effectively with patients and communities in helping them to find, understand and use health information to make good decisions about their health. Health Literacy in a Nutshell is an essential resource for students and frontline practitioners who want to improve their understanding of health literacy and health communication. This book provides a useful prompt on key issues, as well as guidance on how to organise and deliver interventions to improve health literacy. Written by internationally recognised leaders in the field, this compact, easy-to-use guide provides pragmatic advice and guidance. It draws upon the best available scientific evidence with numerous practical examples of effective communication to improve health literacy among patients and community populations. Features: An introduction to health literacy concepts and definitions Practical communication tools for frontline health workers Strategies for improving health literacy in communities Mastering digital health communication Measurement and monitoring of health literacy The role of health literacy in improving equity in health This book is highly recommended for busy students and health practitioners, including experienced researchers and practitioners, who want to become better communicators and work more effectively with individuals and communities in helping them to find, understand, appraise and apply health information.
Evaluation in a Nutshell 2e provides students with a succinct guide to the strategic and technical issues that arise during the evaluation of health promotion programs. The perfect companion to Theory in a Nutshell 3e, this book contains practical advice on how to understand, interpret and assess existing health promotion programs. This guide includes not only individual interventions but also community and population health programs, and demonstrates the need to tailor each evaluation to suit the circumstances of the particular program. This second edition has been fully updated, and includes: · a new chapter focusing on the evaluation of studies on smaller group programs for replication and dissemination to the wider population · separate chapters on formative evaluation and process evaluation to provide students with a more thorough explanation and therefore better understanding of these two areas. Written by international experts in health promotion, this book will guide students in developing the core skills necessary for valuable and practical evaluations.
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