A crucial resource for increasing response rates and obtaining high-quality feedback from mail, electronic, and other surveys Don Dillman's Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration. Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations. New and updated material covers both the principles behind and directions for how to: Conduct Web surveys Visually design questionnaires Use paper mailed surveys As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition, 2007 Update is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.
The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone—including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.
The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone—including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.
A crucial resource for increasing response rates and obtaining high-quality feedback from mail, electronic, and other surveys Don Dillman's Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration. Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations. New and updated material covers both the principles behind and directions for how to: Conduct Web surveys Visually design questionnaires Use paper mailed surveys As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition, 2007 Update is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
Someone, until now, has gotten away with multiple murders. Forensic science may be the answer to correct a wrong and bring the guilty to justice. But maybe not.
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
This is a one-of-a-kind book: combining easy-to-understand science, in-the-trenches political warfare, and inspirational stories. It aims to give hope to individuals and families who suffer from chronic disease or disability; to point out how ordinary people can make an extraordinary difference in the battle to ease suffering and save lives through supporting medical research; to share in “people talk” some of the amazing progress already achieved in the new field of stem cell research; to show how even such a magnificent success as the California stem cell program is under constant attack from ideological groups; to offer medical research as a force for international cooperation; to suggest how cure research lessens the need for the mountainous costs of endless care.Unparalleled background: the author has been involved in virtually every important stem cell battle (state, national, and international) since embryonic stem cell research began. The author works closely with Robert N. Klein, sponsor of the California stem cell program, the largest source of such stem cell research funding in the world. In addition, the author is an award-winning teacher as well as writer, and seeks to entertain as well as educate. His book is not only substantive, but also fun.The book would be a treasured gift: for anyone suffering an “incurable” illness or who is a caregiver for a loved one; for a college student considering a rewarding career in biomedicine; for scientists who want to protect and enhance their research funding; and for anyone who wants to see government respond to the needs of its citizenry. Chronic disease and disability are a prison: cure is the triumphant escape — wheelchairs should be for temporary occupancy only.
The Wild Wild West premiered on CBS in 1965, just as network dominance of television Westerns was waning and the global James Bond phenomenon was in full force. Described as "James Bond on horseback," the series was like nothing else on TV before or since--a genre hybrid that followed the adventures of 1870s Secret Service agents James West and Artemus Gordon, on special assignment from President Ulysses S. Grant. The show featured clever gadgets and costumes, carefully choreographed action and fight sequences, and stories that melded elements of Western, science fiction, fantasy, espionage and detective genres. This book provides in-depth critical analysis of this unique, eclectic series, considered one of the primary influences on Steampunk subculture.
In 1970 "sex, drugs and rock 'n roll" ruled supreme in Point Collina, a tony beachside resort. No where was that more true than at the local high school, and that scene was ruled by Denise Kendall, tennis captain and daughter of the most prominent man around. But this happy life of "peace and love" was rudely interrupted when Madeleine des Cieux, a foreign student, started to perform miracles, including healings and throwing tennis matches. Now the school, the government and Denise herself are forced to scramble for damage control, not only with Madeleine but with her ex-boyfriend, Jack Arnold, itching for revenge, and her perennial enemy, the development heiress Terry Marlowe. Both disaster and triumph end up on everyone's plate in a world which is being rapidly reshaped both by and for the participants.
This volume consists of eleven original papers that survey the state of the art in research and public policy regarding specific problems and opportunities confronted by resource communities. The papers are international in scope, dealing with the experiences of resource communities in four nations—Canada, Norway, the United Kingdom, and the United
Howard Phillips Lovecraft was born late in the 19th century, but it was not until after his death in 1937 that he became a worldwide icon of horror and supernatural fiction. Influenced largely by Lord Dunsany and Edgar Allan Poe, Lovecraft's stories are known for their unique assimilation of gothic themes into science fiction. Lovecraft's influence has stretched far beyond literary horror, as a number of his works have been adapted for feature films, television episodes, comic book tales and, in recent years, video games. This scholarly study highlights Lovecraft's profound impact on 20th century popular culture. Early chapters introduce his complete writings, providing an annotated bibliography of the author's horror and science fiction tales. The works are discussed in the context of the Cthulhu Mythos, an invented mythology centering on ancient and alien beings interacting with the terrestrial world. Later chapters provide a filmography of motion pictures that credit Lovecraft or are identifiably adapted from his works, as well as a discussion of the works that have been adapted for television, comic books, role-playing video games, and music. The book concludes with a close examination of the Lovecraft legacy, commenting on his specific social and metaphysical ideologies and placing the author in context among such notable literary personalities as Mary Shelley, Nathanial Hawthorne, and Robert Louis Stevenson.
A spellbinding biography of one of the most powerful and dignified men ever to come to DC—Senator Mike Mansfield. Mike Mansfield's career as the longest serving majority leader is finally given its due in this extraordinary biography. In many respects, Mansfield's dignity and decorum represent the high-water mark of the US Senate: he was respected as a leader who helped build consensus on tough issues and was renowned for his ability to work across the aisle and build strong coalitions. Amazingly, he would have breakfast every morning with a member of the opposing party. Mansfield was instrumental in pushing through some of the most influential legislation of the twentieth century. He was at the helm when the Senate passed landmark legislation such as the Civil Rights Act of 1964, the Voting Rights Act of 1965, the creation of Medicare, and the nuclear test ban treaty. Mansfield played a crucial role in shaping America's foreign policy, corresponding with JFK about his opposition to the growing presence of the US in Southeast Asia. As ambassador to Japan, his conversations with Cambodia and China paved the way for Nixon's historic trip to China in 1972.
A new global focus, new editorial team, and new content make Principles and Practice of Gynecologic Oncology, 7th Edition an invaluable resource for practitioners, researchers, and students who need an authoritative reference for understanding and treating gynecologic cancers. This edition maintains the practical, multidisciplinary approach that encompasses surgery, medical oncology, radiation oncology, and pathology, reflecting the many recent advances in each area.
The mega bestselling book that started the heaven publishing phenomenon is now a major motion picture starring Hayden Christensen and Kate Bosworth and produced by Michael Polish. Don Piper's incredible true story continues to expand its reach to more people than ever before. After a semi-truck collided with Don Piper's car, he was pronounced dead at the scene. For the next ninety minutes, he experienced the glories of heaven. Back on earth, a passing minister felt led to stop and pray for the accident victim even though he was told Piper was dead. Miraculously, Piper came back to life, and the pleasure of heaven was replaced by a long and painful recovery. This special edition of Don's life-changing story includes a new preface from Don about the making of the movie, plus a personal update on the impact the book has had on him, his family, and the millions who have already heard his story. It also includes a note from the publisher, stories from readers, and Scriptures and quotations on heaven.
An engrossing read that is hard to put down and packed with insights blend history and the latest research with broader examination of stem cell potentials to change not only health conditions, but society as a whole. No collection covering stem cell advancements should be without this hard-hitting examination that uses California's results as a foundation for considering stem cell's special promises and powerful obstacles to success.'Midwestern Book ReviewThirteen years ago, America faced an epidemic of chronic disease: cancer, paralysis, blindness, arthritis, Alzheimer's disease, diabetes and more.But California voters said 'YES!' to a $3 billion stem cell research program: the awkwardly-named California Institute for Regenerative Medicine (CIRM). Born into battle, the scrappy little state agency was immediately blocked by three years of anti-science lawsuits — but it defeated them all. And then?A quiet triumph. With a focused intensity like the Manhattan Project (but for peaceful purposes, not to build a bomb), scientists funded by CIRM took on the challenges: disease and disability called chronic: incurable.In a series of connected stories, accurate though written to entertain, 'California Cures' relates a war: science against disease, with lives on the line. Think what it means for a paralyzed young man to recover the use of his hands, or for a formerly-blind mother to see her teenaged children — for the first time!Do you know the 'bubble-baby' syndrome? Infants without a proper immune system typically die young; a common cold can kill. But for eighteen babies in a stem cell clinical trial, a different future: they were cured of their disease.No one can predict the pace of science, nor say when cures will come; but California is bringing the fight. The reader will meet the scientists involved, the women and men behind the microscope, and share their struggle.Above all, 'California Cures' is a call for action. Washington may argue about the expense of health care (and who will get it), but California works to bring down the mountain of medical debt: stem cell therapies to ease suffering, and save lives.Will California build on success — and invest $5 billion more in stem cell research?'We have the momentum', says author Don C Reed, 'We dare not stop short. Chronic disease threatens everyone — we are fighting for your family, and mine!
For author Don C Reed, father of a paralyzed son, the California Institute for Regenerative Medicine (CIRM) is the greatest medical advance since penicillin.REVOLUTIONARY THERAPIES is Reed's third book about the $3 billion stem cell program.Voted into law in November 2004, CIRM is now running out of money.Should its funding be renewed? Thereby hangs a tale, or rather several dozen of them, for each of the book's 71 short chapters is framed by a yarn or vignette.The factual background is accurate, vetted by the scientists, but Reed's goal is clearly both entertainment and education.A favorite example is a little girl named Evie, imprisoned in a plastic bubble: her body's immune system did not work, and she would die outside. She joined a CIRM clinical trial ... Imagine how Evie's parents felt — when she got well.Some stories are comical, like 'How Stem Cell Research Saved My Car'; others surprising, like the comparison between politics and the giant crocodile Gustave; others are tragic or inspiring: but all point to this: More than 100 million Americans suffer chronic disease, causing mountains of medical debt — and the only way to reduce that expense ($3 trillion last year) — is cure.Related Link(s)
This new and updated Guide, with over 2,700 cross-referenced entries, covers all aspects of the American theatre from its earliest history to the present. Entries include people, venues and companies scattered through the U.S., plays and musicals, and theatrical phenomena. Additionally, there are some 100 topical entries covering theatre in major U.S. cities and such disparate subjects as Asian American theatre, Chicano theatre, censorship, Filipino American theatre, one-person performances, performance art, and puppetry. Highly illustrated, the Guide is supplemented with a historical survey as introduction, a bibliography of major sources published since the first edition, and a biographical index covering over 3,200 individuals mentioned in the text."--BOOK JACKET.
Develops a theoretically based system guided by principles of social exchange and administration that ensure high quality surveys at low cost. Presents step-by-step procedures and shows why each step is important. Contains many examples and, where appropriate, contrasts acceptable and unacceptable procedures.
A nuts-and-bolts guide to conducting your own professional-qualitysurveys without paying professional fees. How can you gauge publicsupport for a cause or test the market for a product or service?What are the best methods for validating opinions for use in apaper or dissertation? A well-documented survey is the answer. Butwhat if you don't have thousands of dollars to commission one? Noproblem. How to Conduct Your Own Survey gives you everything youneed to do it yourself! Without any prior training, you can learnexpert techniques for conducting accurate, low-cost surveys. Instep-by-step, down-to-earth language, Priscilla Salant and Don A.Dillman give you the tools you need to: * Determine which type of survey is best for you * Estimate the cost of your survey * Conduct mail, telephone, and face-to-face surveys * Draw accurate samples * Write effective questionnaires * Compile and report results * Avoid common survey errors * Find reliable outside assistance * And much more
Offering ready-to-use tables, diagrams, graphs, and simplified formulas for at-a-glance guidance in induction heating system design, this book contains numerous photographs, magnetic field plots, temperature profiles, case studies, hands-on guidelines, and practical recommendations to navigate through various system designs and avoid surprises in installation, operation, and maintenance. It covers basic principles, modern design concepts, and advanced techniques engineers use to model and evaluate the different types of manufacturing processes based on heating by induction. The handbook explains the electromagnetic and heat transfer phenomena that take place during induction heating.
Must rural Americans pay the price of urban progress and modern lifestyles? How will the increased pressures of the 1980s affect those who live and work in rural communities? In addressing these overriding questions the authors of this book take a serious look at such issues as who will operate our farms and how those farms will meet rising demands for food, how higher energy costs will change life in rural areas, the current and future needs of rural families and their communities, who in fact lives in these communities, and what can be done about escalating rural crime and recent social changes that have disrupted the traditional patterns of rural society. Because the United States is an interdependent system of rural and urban, of providers and consumers, these issues are vitally important to all-scholars, policy makers, and citizens alike. The contributors bring us up to date on the contemporary rural scene and offer suggestions for research essential to intelligent decision making about the challenges and problems the 1980s hold in store for rural America.
Since Sam Walton's death in 1992, Wal-Mart has gone from being the largest retailer in the world to holding the top spot on the Fortune 500 list as the largest company in the world. Don Soderquist, who was senior vice chairman during that time, played a crucial role in that success. Sam Walton said, "I tried for almost twenty years to hire Don Soderquist . . . But when we really needed him later on, he finally joined up and made a great chief operating officer." Responsible for overseeing many of Wal-Mart's key support divisions, including real estate, human resources, information systems, logistics, legal, corporate affairs, and loss prevention, Soderquist stayed true to his Christian values as well as Wal-Mart's distinct management style. "Probably no other Wal-Mart executive since the legendary Sam Walton has come to embody the principles of the company's culture-or to represent them within the industry-as has Don Soderquist," Discount Store News once reported. In The Wal-Mart Way, Soderquist shares his story of helping lead a global company from being a $43 billion company to one that would eventually exceed $200 billion. Several books have been written about Wal-Mart's success, but none by the ones who were the actual players. It was more than "Everyday Low Prices" and distribution that catapulted the company to the top. The core values based on Judeo-Christian principles-and maintained by leaders such as Soderquist-are the real reason for Wal-Mart's success.
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