Dogan Gursoy's Books

Hospitality Marketing

Principles and Practices

By: Dogan Gursoy,Francis Buttle,David Bowie

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Hospitality Marketing

Principles and Practices

By: Dogan Gursoy,Francis Buttle,David Bowie

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include: New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketing New extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experience Updated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram content New/updated international case studies including many more from Asian and African destinations This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning.

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Page Count

425

Publisher

Taylor & Francis

Published Date

ISBN 10

1000624854

ISBN 13

9781000624854

Handbook of Scales in Tourism and Hospitality Research

By: Dogan Gursoy,Muzaffer Uysal,Ercan Sirakaya-Turk,Yuksel Ekinci,Seyhmus Baloglu

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Handbook of Scales in Tourism and Hospitality Research

By: Dogan Gursoy,Muzaffer Uysal,Ercan Sirakaya-Turk,Yuksel Ekinci,Seyhmus Baloglu

As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management .

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Page Count

428

Publisher

CABI

Published Date

ISBN 10

1780644531

ISBN 13

9781780644530

TURKISH LAW OF PERSONS

By: Yuksel DOGAN ,Ceyda ERDOGAN

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TURKISH LAW OF PERSONS

By: Yuksel DOGAN ,Ceyda ERDOGAN

Law of Persons is the foundation of the law. It is impossible for an individual to understand the other branches of the law such as family law, contract law, commercial law, and others without knowing the law of persons. The book explains the basic concepts and principles of the Turkish law of persons clearly and concisely. It also shows the provision of the Turkish Civil Code relating to the law of persons. The target audience of the book is students and jurists who want to more about the Turkish law of persons. Some concepts the book cover are: Definition of Person, Natural Persons, Legal Persons, Sources of Law of Persons, Personality, Beginning of Personality, Legal Status of Unborn Person, Death, Legal Consequences of Death, Presumption of Death, Legal Consequences of the Presumption of Death, Presumption of Simultaneous Death, Absence, The Capacity for Rights, The capacity to Act, Personality Rights, Characteristics of the Personality Rights, Claims for Protection Personality Rights, The Right of Rectification and Reply, Acquisition of a Name, Types of Names, Usurpation of a Name, Concept of Kinship, Blood Kinship (Consanguinity), Affinal kinship, Legal Consequences of Kinship, Definition of Domicile, Civil Status Registers, Concept of Legal Person, Definition of Association, Formation of an Association, Termination of Association, Definition of Foundation, Organization of Foundations, Dissolution of Foundation

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Page Count

191

Published Date

ISBN 10

1095503375

ISBN 13

9781095503379

Handbook of Scales in Tourism and Hospitality Research

By: Dogan Gursoy,Muzaffer Uysal,Ercan Sirakaya-Turk,Yuksel Ekinci,Seyhmus Baloglu

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Handbook of Scales in Tourism and Hospitality Research

By: Dogan Gursoy,Muzaffer Uysal,Ercan Sirakaya-Turk,Yuksel Ekinci,Seyhmus Baloglu

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Solve jigsaw puzzle

Age

Page Count

428

Publisher

CABI

Published Date

ISBN 10

1780644531

ISBN 13

9781780644530

Hospitality Marketing

Principles and Practices

By: Dogan Gursoy,Francis Buttle,David Bowie

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Hospitality Marketing

Principles and Practices

By: Dogan Gursoy,Francis Buttle,David Bowie

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

425

Publisher

Taylor & Francis

Published Date

ISBN 10

1000624854

ISBN 13

9781000624854

Book's by Dogan Gursoy

Hospitality Marketing

Hospitality Marketing

Handbook of Scales in Tourism and Hospitality Research

Handbook of Scales in Tourism and Hospitality Research

TURKISH LAW OF PERSONS

TURKISH LAW OF PERSONS

Handbook of Scales in Tourism and Hospitality Research

Handbook of Scales in Tourism and Hospitality Research

Hospitality Marketing

Hospitality Marketing

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