Djoymi Baker's Books

To Boldly Go

Marketing the Myth of Star Trek

By: Djoymi Baker

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To Boldly Go

Marketing the Myth of Star Trek

By: Djoymi Baker

Today's media, cinema and TV screens are host to new manifestations of myth, their modes of storytelling radically transformed from those of ancient Greece. They present us with narratives of contemporary customs and belief systems: our modern-day myths. This book argues that the tools of transmedia merchandising and promotional material shape viewers' experiences of the hit television series Star Trek, to reinforce the mythology of the gargantuan franchise. Media marketing utilises the show's method of recycling the narratives of classical heritage, yet it also looks forward to the future. In this way, it reminds consumers of the Star Trek story's ongoing centrality within popular culture, whether in the form of the original 1960s series, the later additions such as Voyager and Discovery or J. J. Abrams' `reboot' films. Chapters examine how oral and literary traditions have influenced the series structure and its commercial image, how the cosmological role of humanity and the Earth are explored in title sequences across various Star Trek media platforms, and the multi-faceted way in which Internet, video game and event spin-offs create rituals to consolidate the space opera's fan base. Fusing key theory from film, TV, media and folklore studies, as well as anthropology and other specialisms, To Boldly Go is an authoritative guide to the function of myth across the whole Star Trek enterprise.

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Page Count

173

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1838609733

ISBN 13

9781838609733

To Boldly Go

Marketing the Myth of Star Trek

By: Djoymi Baker

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To Boldly Go

Marketing the Myth of Star Trek

By: Djoymi Baker

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Page Count

321

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1838609741

ISBN 13

9781838609740

Netflix, Dark Fantastic Genres and Intergenerational Viewing

Family Watch Together TV

By: Djoymi Baker,Jessica Balanzategui,Diana Sandars

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Netflix, Dark Fantastic Genres and Intergenerational Viewing

Family Watch Together TV

By: Djoymi Baker,Jessica Balanzategui,Diana Sandars

Focusing on Netflix’s child and family-orientated platform exclusive content, this book offers the first exploration of a controversial genre cycle of dark science fiction, horror, and fantasy television under Netflix’s "Family Watch Together TV" tag. Using a ground-breaking mix of methods including audience research, interface, and textual analysis, the book demonstrates how Netflix is producing dark family telefantasy content that is both reshaping child and family-friendly TV genres and challenging earlier broadcast TV models around child-appropriate family viewing. It illuminates how Netflix encourages family audiences to "watch together" through intergenerational dynamics that work on and offscreen. The chapters in this book explore how this "Netflixication" of family television developed across landmark examples including Stranger Things, A Series of Unfortunate Events, The Dark Crystal: Age of Resistance, and even Squid Game. The book outlines how Netflix is consolidating a new dark family terrain in the streaming sector, which is unsettling older concepts of family viewing, leading to considerable audience and critical confusion around target audiences and viewer expectations. This book will be of particular interest to upper-level undergraduates, graduates, and scholars in the fields of television studies, screen genre studies, childhood studies, and cultural studies.

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Page Count

161

Publisher

Taylor & Francis

Published Date

ISBN 10

1000900061

ISBN 13

9781000900064

The Encyclopedia of Epic Films

By: Constantine Santas,James M. Wilson,Maria Colavito,Djoymi Baker

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The Encyclopedia of Epic Films

By: Constantine Santas,James M. Wilson,Maria Colavito,Djoymi Baker

Soon after film came into existence, the term epic was used to describe productions that were lengthy, spectacular, live with action, and often filmed in exotic locales with large casts and staggering budgets. The effort and extravagance needed to mount an epic film paid off handsomely at the box office, for the genre became an immediate favorite with audiences. Epic films survived the tribulations of two world wars and the Depression and have retained the basic characteristics of size and glamour for more than a hundred years. Length was, and still is, one of the traits of the epic, though monolithic three- to four-hour spectacles like Gone with the Wind (1939) and Lawrence of Arabia (1962) have been replaced today by such franchises as the Harry Potter films and the Lord of the Rings trilogy. Although the form has evolved during many decades of existence, its central elements have been retained, refined, and modernized to suit the tastes of every new generation. The Encyclopedia of Epic Films identifies, describes, and analyzes those films that meet the criteria of the epic—sweeping drama, panoramic landscapes, lengthy adventure sequences, and, in many cases, casts of thousands. This volume looks at the wide variety of epics produced over the last century—from the silent spectacles of D. W. Griffith and biblical melodramas of Cecil B. DeMille to the historical dramas of David Lean and rollercoaster thrillers of Steven Spielberg. Each entry contains: Major personnel behind the camera, including directors and screenwriters Cast and character listings Plot summary Analysis Academy Award wins and nominations DVD and Blu-ray availability Resources for further study This volume also includes appendixes of foreign epics, superhero spectaculars, and epics produced for television, along with a list of all the directors in the book. Despite a lack of overall critical recognition and respect as a genre, the epic remains a favorite of audiences, and this book pays homage to a form of mass entertainment that continues to fill movie theaters. The Encyclopedia of Epic Films will be of interest to academics and scholars, as well as any fan of films made on a grand scale.

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Page Count

713

Publisher

Scarecrow Press

Published Date

ISBN 10

0810882485

ISBN 13

9780810882485

Netflix, Dark Fantastic Genres and Intergenerational Viewing

Family Watch Together TV

By: Djoymi Baker,Jessica Balanzategui,Diana Sandars

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Netflix, Dark Fantastic Genres and Intergenerational Viewing

Family Watch Together TV

By: Djoymi Baker,Jessica Balanzategui,Diana Sandars

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

161

Publisher

Taylor & Francis

Published Date

ISBN 10

1000900061

ISBN 13

9781000900064

Book's by Djoymi Baker

To Boldly Go

To Boldly Go

To Boldly Go

To Boldly Go

Netflix, Dark Fantastic Genres and Intergenerational Viewing

Netflix, Dark Fantastic Genres and Intergenerational Viewing

The Encyclopedia of Epic Films

The Encyclopedia of Epic Films

Netflix, Dark Fantastic Genres and Intergenerational Viewing

Netflix, Dark Fantastic Genres and Intergenerational Viewing

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