This book is a concise intellectual biography of Harold Garfinkel, a key figure in 20th-century social science. Garfinkel is practically synonymous with ethnomethodology, an approach that since the 1960s has led to major analytic and methodological developments in sociology and other disciplines. This introduction to Garfinkel explores how he developed ethnomethodology under the influence of Talcott Parsons and Alfred Schutz, situates it within sociology generally, and demonstrates its important influence on recent developments in the discipline, particularly the sociology of science and technology, gender studies, organization studies, and the computer sciences. The book will be of wide interest in the social sciences and a useful supplement to courses on intellectual history and methodology.
Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within that organization. By analysing clear illustrative studies, this book explicates the interactionist attitude and demonstrates that production, placing, promotion, and pricing are achieved in, and through, marketing interaction. The studies investigate marketing interaction on street-markets, decision-making about the digitalization of supermarkets, the design of exhibitions and social media to generate memorable experiences, the interactive experiencing of exhibits, and the development of guiding visions in the promotion of Virtual Reality. The analyses reveal the practical and social organization of actions through which marketing and consumption are accomplished. By using different interactionist research methods, they show the contribution research using the interactionist attitude can make to marketing and consumer research, as well as to interactionist sociology concerned with marketing interaction. Aimed at academics, researchers, and students in the fields of marketing and consumer research, as well as in social psychology and sociology, this book will encourage scholars and students in marketing and consumer research to shift their focus from the symbolic to marketing interaction.
This book is a concise intellectual biography of Harold Garfinkel, a key figure in 20th-century social science. Garfinkel is practically synonymous with ethnomethodology, an approach that since the 1960s has led to major analytic and methodological developments in sociology and other disciplines. This introduction to Garfinkel explores how he developed ethnomethodology under the influence of Talcott Parsons and Alfred Schutz, situates it within sociology generally, and demonstrates its important influence on recent developments in the discipline, particularly the sociology of science and technology, gender studies, organization studies, and the computer sciences. The book will be of wide interest in the social sciences and a useful supplement to courses on intellectual history and methodology.
From hospitals and prisons to schools and corporations: no matter how large or seemingly abstract, all institutions are ultimately the result of the actions and interactions of people. In this original and innovative text, Gibson and Vom Lehn show the different ways in which studying people's own meaning-making practices can help us understand the role of institutions in contemporary society. Institutions, Interaction and Social Theory takes the reader through the core conceptual foundations of Symbolic Interactionism, Ethnomethodology and Conversation Analysis. Engaging with a rich tradition in sociological thought, it suggests that interactionist perspectives have remained largely absent in the study of institutions, and how they contrast with and contribute to the broader field of research in institutional contexts. With chapters on healthcare, education, markets, and art and culture, this text will be of interest to those studying institutions, organisations and work in sociology and in business schools. It will also be valuable for students of social theory interested in interactionism, and in the challenges and opportunities of connecting complex theoretical discussions to real world examples.
From hospitals and prisons to schools and corporations: no matter how large or seemingly abstract, all institutions are ultimately the result of the actions and interactions of people. In this original and innovative text, Gibson and Vom Lehn show the different ways in which studying people's own meaning-making practices can help us understand the role of institutions in contemporary society. Institutions, Interaction and Social Theory takes the reader through the core conceptual foundations of Symbolic Interactionism, Ethnomethodology and Conversation Analysis. Engaging with a rich tradition in sociological thought, it suggests that interactionist perspectives have remained largely absent in the study of institutions, and how they contrast with and contribute to the broader field of research in institutional contexts. With chapters on healthcare, education, markets, and art and culture, this text will be of interest to those studying institutions, organisations and work in sociology and in business schools. It will also be valuable for students of social theory interested in interactionism, and in the challenges and opportunities of connecting complex theoretical discussions to real world examples.
Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within that organization. By analysing clear illustrative studies, this book explicates the interactionist attitude and demonstrates that production, placing, promotion, and pricing are achieved in, and through, marketing interaction. The studies investigate marketing interaction on street-markets, decision-making about the digitalization of supermarkets, the design of exhibitions and social media to generate memorable experiences, the interactive experiencing of exhibits, and the development of guiding visions in the promotion of Virtual Reality. The analyses reveal the practical and social organization of actions through which marketing and consumption are accomplished. By using different interactionist research methods, they show the contribution research using the interactionist attitude can make to marketing and consumer research, as well as to interactionist sociology concerned with marketing interaction. Aimed at academics, researchers, and students in the fields of marketing and consumer research, as well as in social psychology and sociology, this book will encourage scholars and students in marketing and consumer research to shift their focus from the symbolic to marketing interaction.
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