Dirk Remley's Books

The Neuroscience of Multimodal Persuasive Messages

Persuading the Brain

By: Dirk Remley

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Neuroscience of Multimodal Persuasive Messages

Persuading the Brain

By: Dirk Remley

In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings. As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

260

Publisher

Routledge

Published Date

ISBN 10

1351796674

ISBN 13

9781351796675

How the Brain Processes Multimodal Technical Instructions

By: Dirk Remley

Write a review Read reviews Take a Quiz Solve Book Puzzle

How the Brain Processes Multimodal Technical Instructions

By: Dirk Remley

While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhetoric and neurobiology. Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the author develops a model that integrates concepts from both fields, bridging, if not uniting, them. He also discusses possible applications of the new model, with specific case studies related to training and instruction. These applications include various media used in instructional and training contexts, such as print, slide shows, videos, simulations, and hands-on training. The book thus introduces concepts of cognitive neuroscience to multimodal rhetorical theory and facilitates theorization combining multimodal rhetoric and multisensory cognition, and serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with technical communication. Integrating case studies from industry and practice, the text makes explicit connections between academic scholarship and workplace preparation. It also describes how interdisciplinary research can contribute to pharmaceutical research, as well as the development of productive instructional materials. Rhetoric is affected by how the brain of any member of a given audience can process information. This book can promote further research-qualitative and quantitative-to develop a better understanding of the relationship between multimodal messages and how the brain processes such information.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

222

Publisher

Routledge

Published Date

ISBN 10

1351865404

ISBN 13

9781351865401

Managerial Communication and the Brain

Applying Neuroscience to Leadership Practices

By: Dirk Remley

Write a review Read reviews Take a Quiz Solve Book Puzzle

Managerial Communication and the Brain

Applying Neuroscience to Leadership Practices

By: Dirk Remley

This book takes a neuroscientific approach to explaining elements of effective managerial and leadership communication in a concise way. These include communicating with various audiences and in a variety of situations managers and leaders face regularly. The book includes an easy-to-use guide to help the reader apply this understanding of neuroscience to principles of rhetoric toward developing effective messages. Several specific examples, including detailed explanations of them, illustrate applications. Drawn from real situations, activities and cases, also, encourage practice and facilitate immediate application to situations the reader may be experiencing. Encouraging principles of lean processes, especially lean communication, the book will benefit any in a position of leadership no matter the size of the team or organization, or the professional setting—business, health care, technology, manufacturing and others. It will also benefit those training for such positions—graduate business and management students and those in leadership development programs.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

211

Publisher

Business Expert Press

Published Date

ISBN 10

1631579371

ISBN 13

9781631579370

The Neuroscience of Rhetoric in Management

Compassionate Executive Communication

By: Dirk Remley

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Neuroscience of Rhetoric in Management

Compassionate Executive Communication

By: Dirk Remley

Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one’s actions and other non-verbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each group. This book provides case studies to illustrate communication failure that directly resulted in executives' termination. These case studies include the fields of higher education, health care administration, computer technology, medical research, news media, and advertising. Synthesizing scholarship in neuroscience about how the brain processes information from verbal, visual and other stimuli as well as management and communication principles found in books valued in leadership development programs, this book explains why audiences reacted negatively to messages and describes how the messages could have been delivered to get a better response. The book includes rubrics to assist readers develop their own messages. Executives and those in leadership development programs will benefit from this book.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

131

Publisher

Routledge

Published Date

ISBN 10

0429775008

ISBN 13

9780429775000

Exploding Technical Communication

Workplace Literacy Hierarchies and Their Implications for Literacy Sponsorship

By: Remley Dirk,Charles Sides

Write a review Read reviews Take a Quiz Solve Book Puzzle

Exploding Technical Communication

Workplace Literacy Hierarchies and Their Implications for Literacy Sponsorship

By: Remley Dirk,Charles Sides

Within the framework of New Literacy Studies, Dirk Remley presents a historical study of how technical communication practices at a World War II arsenal sponsored literacy within the community in which it operated from 1940 to 1960 and contemporary implications of similar forms of sponsorship. The Training within Industry (TWI) methods developed by the U.S. government and industry at that time included multimodal literate practices, particularly combinations of visual, oral, experiential, and print-linguistic text. Analyses reveal a hierarchy in which print-linguistic literacies were generally esteemed at the workplace and in the community. This literacy hierarchy contributed to a catastrophic accident that killed 11 people, prompting changes in the approach to designing certain training documents. This book links technical communication, especially the multimodal forms of representation commonly found in technical communication and instructional materials, to the concept of literacy sponsorship. The TWI methods used in training and system improvement during World War II are currently applied in business and industry as part of the "lean operating" and "continuous improvement" philosophies. These methods have also become part of the experiential learning philosophy favored in academia. Remley includes examples of current applications of multimodal forms of technical communication similar to those used at the arsenal as well as new media-related applications related to training and instruction. He also discusses their implications for literacy sponsorship. This book provides useful information for technical communication and literacy scholars and educators as well as practical case studies for business leaders, consultants, and practitioners. Intended Audience: Scholars in technical communication and literacy/writing studies; scholars in business (especially management and organizational analysis) and business communication consultants; scholars in history and sociology.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

155

Publisher

Routledge

Published Date

ISBN 10

0429652585

ISBN 13

9780429652585

The Neuroscience of Rhetoric in Management

Compassionate Executive Communication

By: Dirk Remley

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Neuroscience of Rhetoric in Management

Compassionate Executive Communication

By: Dirk Remley

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

131

Publisher

Routledge

Published Date

ISBN 10

0429775008

ISBN 13

9780429775000

Managerial Communication and the Brain

Applying Neuroscience to Leadership Practices

By: Dirk Remley

Write a review Read reviews Take a Quiz Solve Book Puzzle

Managerial Communication and the Brain

Applying Neuroscience to Leadership Practices

By: Dirk Remley

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

211

Publisher

Business Expert Press

Published Date

ISBN 10

1631579371

ISBN 13

9781631579370

How the Brain Processes Multimodal Technical Instructions

By: Dirk Remley

Write a review Read reviews Take a Quiz Solve Book Puzzle

How the Brain Processes Multimodal Technical Instructions

By: Dirk Remley

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

222

Publisher

Routledge

Published Date

ISBN 10

1351865404

ISBN 13

9781351865401

Exploding Technical Communication

Workplace Literacy Hierarchies and Their Implications for Literacy Sponsorship

By: Remley Dirk,Charles Sides

Write a review Read reviews Take a Quiz Solve Book Puzzle

Exploding Technical Communication

Workplace Literacy Hierarchies and Their Implications for Literacy Sponsorship

By: Remley Dirk,Charles Sides

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

155

Publisher

Routledge

Published Date

ISBN 10

0429652585

ISBN 13

9780429652585

Book's by Dirk Remley

The Neuroscience of Multimodal Persuasive Messages

The Neuroscience of Multimodal Persuasive Messages

How the Brain Processes Multimodal Technical Instructions

How the Brain Processes Multimodal Technical Instructions

Managerial Communication and the Brain

Managerial Communication and the Brain

The Neuroscience of Rhetoric in Management

The Neuroscience of Rhetoric in Management

Exploding Technical Communication

Exploding Technical Communication

The Neuroscience of Rhetoric in Management

The Neuroscience of Rhetoric in Management

Managerial Communication and the Brain

Managerial Communication and the Brain

How the Brain Processes Multimodal Technical Instructions

How the Brain Processes Multimodal Technical Instructions

Exploding Technical Communication

Exploding Technical Communication

Username

Password

Username

Password

Password again

Birthday

Email